Content is King!
Content is Queen!
Yeah, I know you’ve heard that before.
So have I.
It’s only on every article and Linkedin post you see nowadays…
Content, content, content!
More content.
Creative content.
Strategic content.
Shareable content.
So naturally, what do you do?
You produce more content, of course!
Content for the website.
Content for the blog.
Content for social media.
The list goes on…
You are excited (and exhausted), but producing more content must be the way! 💡
After all, everyone is talking about it.
Then you check your analytics.
Zero engagement.
…
But how?
You did everything right.
You wrote more content.
Creative content.
Strategic content.
Shareable content.
Content for the website, for the blog, for social media!
And yet, nobody reads it or shares it.
Okay, maybe not nobody.
Some of your friends might.
Although let’s face it, with how busy they are, it’s unlikely.
But you get my point.
It just isn’t enough.
I know that feeling well.
It sucks 😑
But it’s not surprising at all.
Over 5 million blog posts are written every day!
It can be challenging to stand out.
No, scratch that.
It’s VERY challenging to stand out!
But producing more content just isn’t the way.
So, what’s the trick?
Disseminate 👏 what 👏 you 👏 have 👏
Truly amplify it and give it the audience it deserves.
That’s right.
What is the point of producing more content if nobody reads it or shares it?
You can’t reach your target audience if they don’t know your content exists…
You’ve probably heard about content amplification before.
Maybe you’ve even considered it.
But you’re just not doing it.
And I think I know why.
You just don’t have the time!
I wouldn’t be surprised if that’s the exact reason.
80% of content teams say they don’t do enough content amplification due to lack of time.
And that’s understandable.
But what if you could amplify your content without sacrificing precious time?
What if you could delegate it.
Automate it.
Without losing its authenticity.
Resulting in far more engagement and reach.
Faster.
I know it sounds too good to be true…
But I promise you.
It’s not!
Wondering what amplification method I am talking about?
Well, only the most organic and cost-effective one 👀
That’s right.
Have you thought about the impact your employees can have as brand ambassadors?
Sharing your content with their own social networks.
Resulting in x24 the re-shares of the brand sharing.
5x increase in web traffic.
25% more leads.
And a significant increase in brand awareness.
I know right 😉
Now I know what you are thinking…
“But I don’t have the time!”
“My employees don’t have the time either!”
“It’s probably too complicated!”
I hear you ✋
Before, I would have thought the same thing too.
But the truth is employee advocacy is not difficult.
It’s actually an easy and time-efficient method to amplify your content.
With an employee advocacy tool, your employees can access relevant company content, which they can easily share through their social media accounts.
Boosting reach and engagement.
While keeping up to date with company and industry news 👊
DSMN8 is an all-in-one employee advocacy software that will automatically collect your content from online destinations so that everyone in your company can share it.
Worried about time?
Not to worry!
Our employee advocacy tool offers an automated sharing option for those too busy to post.
Worried about your content losing authenticity?
We’ve got you covered.
With DSMN8 your employees can create, submit, and share their own content.
They can also add multiple captions and images to avoid in-feed duplication.
Amplifying your content while keeping it authentic. 👊
Or if you prefer, your employees can simply adapt your content to their tone of voice! 👌
Ready to get started with the #1 employee advocacy platform?
Wondering how active your team already is, and how this compares with your competitors?
Lewis Gray
Senior Marketing Manager and Employee Advocacy Program Manager at DSMN8. Lewis specialises in content strategy, growing brand visibility and generating inbound leads. His background in Sales lends itself well to demand generation in the B2B niche.
