Organic reach on social media is becoming increasingly limited for brands. Regular users’ posts are prioritized, while brands are expected to pay to play.
As a marketing team, it can feel like you’re shouting into the abyss. We all have posts that end up with 100 impressions and hardly any engagement – it happens to the best of us.
The basic theory of employee advocacy is that your employees will have a cumulative reach that is around ten times the size of your corporate accounts. So, by tapping into the networks of your internal employee influencers, you can reach and engage a much wider audience.
Being able to demonstrate the possible ROI will also be an invaluable tool when it comes to getting sign-off for a program of your own, as more teams are being tasked with doing more for less. Not sure where to start? Try our ROI Calculator.