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Risk-Free Employee Advocacy
for Healthcare & Pharmaceuticals
Powerful software that makes it risk-free for healthcare and pharmaceutical companies to build trust and increase organic social reach. Attract top talent and your showcase authentic company culture at scale, with the experts whose opinions people value most: your employees.See it in action
Get started with DSMN8’s employee advocacy platform today. Reach top candidates, engage your audience, leverage employee-generated content and authentically showcase your company culture.See it in action
The Challenges of Employee Advocacy for
Healthcare and Pharmaceuticals
As Healthcare and Pharmaceuticals are heavily-regulated industries, starting an employee advocacy program can be challenging.
What if an employee shares confidential information on social media? It could become a PR nightmare.
Healthcare companies need to make sure that content shared by employees is legally compliant, on-brand, and factually correct. ✅
In the era of COVID-19 medical misinformation, it’s more important than ever for healthcare professionals to provide accurate information online.
According to the Journal of Medical Internet Research, one of the main barriers for medical professionals on social media is a lack of training.
Your experts want to create content, but they have a fear of saying the wrong thing online. They don’t understand your social media policy, or if you even have one. 😫
There’s an increased demand for healthcare content from experts on social media. With the rise of Doctors on TikTok and Instagram becoming influencers, it’s clear that people want to see accurate medical content. 🙌
Start with creating a clear social media policy that outlines what employees can and can’t post online.
Provide training and support, letting your healthcare professionals that you actively encourage them to build personal brands. 💪
Now it’s time to make it easy for your healthcare experts to create and share content!
DSMN8’s All-in-One Employee Advocacy Platform helps you master employee-generated content, authentically showcase your company culture, reach and influence top talent, and engage your workforce like never before. 🎉
Our dedicated customer success team will guide you through the process of setting up your employee advocacy program, provide support to your program managers, and training for all employees using the platform.
Your Brand-Approved & Compliant Content Feed
DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your experts to key audiences. For healthcare and pharmaceuticals, regulatory compliancy is essential. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.
Humanize Your Company Content
There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. Studies have shown that a company's employees have an accumulative reach 10x than their company social media pages. Build trust on social media with healthcare content from your experts, and attract top talent.
Engage Employees Like Never Before
Personalize the content feed to provide the most relevant experience to each employee through advanced user and team segmentation. Content can be segmented by language, department, groups, and interests. Quickly scale and grow large advocacy programs that capture the interests of employees, without the need for manual content management.
Don't Have Enough Time?
We get it: healthcare professionals are busy. With DSMN8, employees can opt for AI-assisted auto-scheduling. Our technology manages content distribution in natural streams to avoid duplication across networks. DSMN8 integrates with the tools you already use: Microsoft Teams and Slack. Our mobile app makes it easy for employees to share on-the-go!
Dedicated Program Manager Features
Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the scale, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.
Unparalleled Quality, Precision, and Efficiency
Our platform offers quality, precision, and efficiency no trade channel can match. Flat-fee subscription pricing delivers the power of DSMN8 at a fraction of the CPM of comparable media options. With SSO (Secure Sign-On) Technology, GDPR, and ISO 27001 certification, DSMN8 is a secure platform that healthcare professionals can trust.
How Employee Advocacy Elevates Your Company
Give your content the reach and engagement it deserves.
We’ll help you grow your social share of voice. DSMN8 makes it easy for healthcare professionals to become more active across their social networks.
Our platform serves the most relevant and compliant on-brand content ready for employees to share, creating a custom distribution channel for your brand. Maximize the awareness and impact of content created by your marketing team.
Employee-shared content typically sees 8x more engagement than brand content (Social Media Today Employee Advocacy Survey 2019). The answer to greater performance for your key messaging is already within your company.
Combine this with 92% of consumers trusting peer recommendations, even from those they don’t know, over brand content (Expert Voice, Psychology of Brand Trust). Then you can see the potential impact an effective employee advocacy program can have! Pharmaceutical companies can share content about how their medicine helps people, but it's more trustworthy coming from an employee.
Give your employees a reason to increase word-of-mouth, strengthen relationships, and advocate for your company with DSMN8’s employee advocacy tool. Provide the most relevant content around the key topics your customers, prospects, and future employees value.
Features That Make This Possible:
⭐️ Content Sources ⭐️ User & Team Segmentation
⭐️ Native Sharing ⭐️ Gamification
Showcase your company culture in the most authentic way.
It's no secret that quality candidates will check out your company social media pages before applying for a job. When they look, what will they see? Will they see staged stock photography, or will they get a genuine feel of what it's like to work for your company?
Workplace happiness and job satisfaction are hugely important factors for the emerging workforce. Reading is one thing, but seeing behind-the-scenes content is how quality candidates really get to know their future colleagues.
Encouraging employees to create photo and video content of those special behind-the-scenes moments is the perfect way to source authentic company culture content at scale.
DSMN8 is the one-stop-shop for employees to capture, submit, and be rewarded for creating text, photo, and video content. Admin users can then approve, give credit, and upload for company-wide sharing.
Features That Make This Possible:
⭐️ Gamification ⭐️ Native Video Sharing
⭐️ Native Image Sharing ⭐️ Centralized Dashboard
Ensure maximum reach of every job opportunity shared.
With our Employee Advocacy Platform, we'll help you grow your social share of voice, by making it easy for your employees to be more active on their professional social networks.
The basic theory of employee advocacy is that a company's employees have a cumulative following of more than 10x the company's corporate accounts. By getting your employees to share, the potential reach of your content will significantly broaden, with results of up to 561% recorded!
In a Glassdoor study, 76% of decision-makers said that attracting quality candidates was their biggest challenge. Well, what if it's because those quality candidates aren't seeing your posts advertising a vacancy?
According to Linkedin data, over 75% of people who recently changed jobs used Linkedin to inform their decision. Recruits sourced on Linkedin were 40% less likely to leave the company within the first six months.
Sharing job opportunities via your employees means that top candidates are more likely to see them. They're more likely to engage too!
Features That Make This Possible:
⭐️ Smart Posting ⭐️ Native Sharing
⭐️ Unique Content ⭐️ Post Scheduling
Empower your workforce to develop personal brands online.
As an employee of a large organization, you might feel like you're just another cog in a machine, far bigger than you and your role. As an employer, you'll know this is far from true. Every employee plays a role in the success of the company.
The key to reminding your employees of this comes in a word: empowerment. Empowering your employees and reminding them of their purpose in the bigger picture is a sure-fire way to increase motivation and employee satisfaction.
Empowering healthcare professionals to develop their personal brands online and share their expertise shows that you don't just care about the job they do, but you want to see them succeed as individuals too.
According to the Journal of Medical Internet Research, 70% of US Surgeons believe that social media benefits professional development. Your experts are already on-board, it's time to put trust in them to create content.
Give your experts the means to create and share content! You'll not only show that you value them as employees and advocates, but that you want them to progress within their career and strengthen relationships with their network.
Features That Make This Possible:
⭐️ Pre-Approved Captions ⭐️ Third-Party Content Sources
⭐️ Leaderboards & Rewards ⭐️ Content Suggestions
Software for Your
IOS & Android Apps
Be in the palm of your employee's hands. Intuitive IOS and Android mobile applications enable easy use by all employees whatever the level of a user's technical ability.
Analytics & Reporting
Get insight into your entire employee advocacy program, with detailed performance analytics. UTM parameters allow you to integrate program data with the platforms you already use (Google Analytics, HubSpot, Salesforce, and more).
Targeted, real-time, or automated notifications across any device. Dispatch those critical updates wherever employees are, across email, Slack, Teams, mobile push, and in-app.
Simplified User Experience
Our user interface is similar to many popular social media applications. This enables easy use by all employees whatever their level of technical ability.
Integrate Trusted Sources
Your top content ready and waiting to help quickly scale and grow your program without manual content management. Minimize the level of effort required while keeping your employees engaged with fresh content.
Provide the most relevant content experience to each employee through user and team tags. A custom feed ensures a more relevant program, meaning greater user adoption and success!
Create a familiar experience by customizing DSMN8 with your company's logo & colors across desktop and mobile to drive user adoption.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email. Measure employee reach and track unique engagement across social channels.
Want instant feedback? You've got it! Easily set up a quick survey for employees to answer. Decide whether to poll specific employees, groups, or go company-wide.
Become the healthcare company people trust and want to work for, through employee influence.
Bring your teams, social channels, and content together to launch a high-impact employee advocacy program in no time!
Thousands of employees around the world use DSMN8 to make brand communications more human at scale.