What Is Employee Advocacy?

In its purest form, employee advocacy is the promotion of an organisation or brand by its employees. An employee advocate creates positive exposure for your brand by sharing details or “advocating” for products or services. Through an advocacy tool, these engaged and motivated employees are able to amplify your company’s online presence by sharing brand messages with their own professional and personal social networks.

Employee networks have been found to be up to 10 times larger than the average corporate account and consumers have also been found to be two times more likely to engage with content that has been shared by a peer. In summary, most companies are sitting on a vast untapped and authentic social advertising resource.

Social media advocacy software in action on a laptop screen
Social media advocacy software in action on a laptop screen

What Is Employee Advocacy?

In its purest form, employee advocacy is the promotion of an organisation or brand by its employees. An employee advocate creates positive exposure for your brand by sharing details or “advocating” for products or services. Through an advocacy tool, these engaged and motivated employees are able to amplify your company’s online presence by sharing brand messages with their own professional and personal social networks.

Employee networks have been found to be up to 10 times larger than the average corporate account and consumers have also been found to be two times more likely to engage with content that has been shared by a peer. In summary, most companies are sitting on a vast untapped and authentic social advertising resource.

Menu of the DSMN8 social advocacy software app

Why DSMN8 Does It Best.

DSMN8’s Employee advocacy tool has been developed to make sharing great company content effective and rewarding. We have employed the latest technology to create a platform at the cutting edge, by doing this we ensure that your content is getting the reach that it deserves. Our smart technology allows content to be curated with ease, establishing the best sharing times for users, and even automating these processes.

Beyond our technology we have a dedicated support team who will guide you through using DSMN8, giving expert advice on content strategy, brand image, and how best to create engagement.

How DSMN8 Will Help To Build And Grow Your Employee Advocacy Programme

When you join DSMN8, you’ll get the most advanced technological features as well as first class support to supplement your advocacy program. We provide the complete package:

  • DSMN8s onboarding team will create a bespoke launch plan for your program including webinars, tutorial videos and how-to-guides.
  • The support team will provide extensive training for all admins and team leaders, covering the fundamentals of the platform, as well as how to create a successful internal advocacy program.
  • Continuing your support, DSMN8 will host ongoing quarterly business reviews with designated team members, guaranteeing the growth and success of your program.
  • DSMN8 will proactively monitor the health of your account and offer advice and suggestions on how to further improve engagement.

We Don't Just Supply The Tools To Empower Your Advocates, We'll Help You Reward Them Too

Using DSMN8’s gamification suite you can reward your most successful advocates. DSMN8’s integrated leaderboards and points system make it easy to motivate and create healthy competition between teams and individuals. Admins and team leaders can customise their reward package, with the likes of online gift cards from leading retailers including Starbucks and Amazon, charitable donations and even company perks such as time off.

Employee advocacy reward programme on mobile phone

There's No Better Time To Start Than Now

People are already beginning to see the true potential of harnessing the power of their most trusted influencers, their employees. In fact, interest in employee advocacy has grown 191% since 2013 according to Altimeter. There’s still time to get ahead and capture even more value from your existing content. So book a call with us today and begin your advocacy journey with DSMN8.

Book A Demo Now

Can We Help?

DSMN8 isn’t just technology, we pride ourselves on providing exceptional support. We’ll be happy to answer any questions you may have. Just ask…