In its purest form, employee advocacy is the promotion of an organisation or brand by its employees. An employee advocate creates positive exposure for your brand by sharing details or “advocating” for products or services. Through an advocacy tool, these engaged and motivated employees are able to amplify your company’s online presence by sharing brand messages with their own professional and personal social networks.
Employee networks have been found to be up to 10 times larger than the average corporate account and consumers have also been found to be two times more likely to engage with content that has been shared by a peer. In summary, most companies are sitting on a vast untapped and authentic social advertising resource.