Our founder and CEO, Bradley, is a British tech-entrepreneur. He began providing marketing technology to branded manufacturers in 2003 before founding E-Tale Marketing Solutions in 2009. The company soon became a global leader in ‘Where to Buy’ technology, operating in 45 countries, supporting 160 clients, including some of the world’s leading technology manufacturers. In 2014 E-Tale was acquired by Channel Advisor Inc. before he began working on DSMN8 in 2016. While integrating E-Tale into their new publicly owned parent company, he noticed a considerable divide between sales and marketing. Marketing was producing great content, but very few people were sharing it. Bradley identified this as a waste of valuable energy, creativity, and resources and sought to provide a solution to bridge the gap.