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Employee Advocacy for
Automotive Companies

Powerful software that makes employee advocacy risk-free for automotive professionals. Build trust with customers and prospects, recruit top candidates, and grow organic social media reach, all thanks to authentic content from the experts: your employees.

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Get started with DSMN8's all-in-one employee advocacy platform today. Leverage employee-generated content to engage your audience on social media, grow organic traffic, and level up social sales. Track results and recognize employee efforts with our detailed analytics suite.

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DSMN8 - The Employee Advocacy Platform is a leader in Employee Advocacy on G2
DSMN8 - The Employee Advocacy Platform is a leader in Mid-Market Enterprise Social Networking (ESN) on G2
DSMN8 - The Employee Advocacy Platform is a leader in Enterprise Employee Advocacy on G2
DSMN8 - The Employee Advocacy Platform is a leader in Enterprise Enterprise Social Networking (ESN) on G2

The Challenge of Employee Advocacy
for the Automotive Industry

Employee engagement is a major challenge for the automotive industry.

With the rise of remote work and fast-growing global teams, maintaining company culture, recruiting, and retaining talent has become even more difficult.

In fact, research shows that the automotive industry has a labor shortage at all business levels, from production lines to highly specialized engineers.

The automotive industry needs to find innovative ways to engage their employees, ensuring that they feel connected, informed, and valued. This is especially true for production line workers, who often feel less included than office workers.

Why? 🤔

Production workers and engineers often don’t have access to your company intranet, internal comms, company emails, and have less interaction with senior leadership.

On the other end of the spectrum, your office workers are overwhelmed with information and company news, due to a lack of precise internal content targeting.

How can you bridge the gap to engage employees at all levels, while attracting quality candidates and increasing sales?

The Solution

DSMN8’s All-in-One Employee Advocacy Platform helps you master employee-generated content, authentically showcase your company culture, reach and influence top talent, and engage your workforce like never before. 🎉

It’s time to make it easy for your automotive employees to share on-brand social media content, to build trusting relationships with customers, prospects, and candidates.

Engage your automotive employees in all departments, from the production line, to office workers, to engineers. We make it easy to keep everyone up-to-date with the latest company and industry news. Content segmentation by team, department, or region allows you to target the right people in your company.

With SSO (Single-Sign-On), integrations with Microsoft Teams and Slack, as well as a desktop platform and mobile app, your busy employees can create, curate, and share content from anywhere 🌎

We take data privacy and security seriously.

DSMN8 complies with GDPR regulations, and is ISO 27001 security certified.

Our dedicated customer success team will guide you through the process of setting up your employee advocacy program, provide support to your program managers, and training for all employees using the platform.

Reach Those Most Important To Your Business

Your sales, marketing, and business development people already have your most important targets in their social networks. We help you connect the two authentically and at scale.

Your Brand-Approved & Compliant Content Feed

DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your experts to key audiences. For automotive businesses, regulatory compliancy is essential. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.

Engage Employees Like Never Before

Statistically, your employees have an accumulative reach that is more than 10x your company social media pages. With DSMN8, your employees will be able to leverage organic reach to influence and engage a much wider audience.
Our employee advocacy platform is the high impact channel your organization has been missing!

Don't Have Enough Time?

We get it: automotive employees are busy. With DSMN8, employees can opt for AI-assisted auto-scheduling. Our technology manages content distribution in natural streams to avoid duplication across networks. DSMN8 integrates with the tools you already use: Microsoft Teams and Slack. Our mobile app makes it easy for employees to share on-the-go!

Attract Top Candidates By Showcasing Company Culture

There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. With access to the DSMN8 platform, employees are able to document life at the company and submit their content for company use.

Dedicated Program Manager Features

Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the scale, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.

Build Trust and Attract Talent With Employee-Generated Content.

Increase Sales with Employee-Generated Content

Turn your organization into an active sales force and social selling machine! Increase sales by making it easy for your employees and organization to stand out on social media.

An effective employee advocacy program amplifies your content, expertise, and reputation at scale. Consistently showcase the topics and news relevant to your organization through active employee participation.

Support your employees in becoming active, recognized experts in their field. You’ll engage more of your target audience, facilitating stronger relationships and insight-rich conversations.

It’s never been simpler to showcase your organization’s expertise! Leads generated through employee advocacy are 7 times more likely to convert (IBM). The saying “people buy from people” really can be activated at scale for your organization, meaning you’ll convert more opportunities in no time.

Features That Make This Possible:

• Company-Approved Content    • Leaderboards

• Smart Scheduling    • UTM Tracking

DSMN8 platform video screenshot

Drive more targeted traffic to your website.

Make it impossible for the people important to your business to miss your content and key messaging. With DSMN8 your organization can ‘own’ social, reduce reliance on paid media, and turn your content into a key driver of organic traffic to your website.

DSMN8 clients see platform activity become a primary source of referral traffic to their websites, at a fraction of the investment typically spent on brand or performance-based activity. Organic traffic can become a reality for your organization through the power of the people closest - your employees! Not only is it possible, it’s simple, requiring little effort from employees.

Your employees are already connected to the people important to your organization - your customers, prospects, industry stakeholders, future employees. Our platform provides the technology and encouragement to foster and strengthen those relationships by actively supporting relevant employee engagement across social channels.

Features That Make This Possible:

• Single Sign-On (SSO)    • Content Tagging

• Unique Content    • Post Scheduling


DSMN8 Platform Analytics Suite

Showcase your company culture in the most authentic way.

It's no secret that quality candidates will check out your company social media pages before applying for a job. When they look, what will they see? Will they see staged stock photography, or will they get a genuine feel of what it's like to work for your company?

Workplace happiness and job satisfaction are hugely important factors for the emerging workforce. Reading is one thing, but seeing behind-the-scenes content is how quality candidates really get to know their future colleagues.

Encouraging employees to create photo and video content of those special behind-the-scenes moments is the perfect way to source authentic company culture content at scale.

DSMN8 is the one-stop-shop for employees to capture, submit, and be rewarded for creating text, photo, and video content. Admin users can then approve, give credit, and upload for company-wide sharing.

Features That Make This Possible:

• Gamification    • Native Video Sharing

• Native Image Sharing    • Centralized Dashboard

DSMN8 Content Platform Screenshot

Give your content the reach and engagement it deserves.

We’ll help you grow your social share of voice. DSMN8 makes it easy for your employees to become more active across their social networks.

Our platform serves the most relevant on-brand content ready for your employees to share, creating a custom distribution channel for your brand. Maximize the awareness and impact of content created by your marketing team.

Employee-shared content typically sees 8x more engagement than brand content (Social Media Today Employee Advocacy Survey 2019). The answer to greater performance for your key messaging is already within your business.

Combine this with 92% of consumers trusting peer recommendations, even from those they don’t know, over brand content (Expert Voice, Psychology of Brand Trust). Then you can see the potential impact an effective employee advocacy program can have!

Give your employees a reason to increase word-of-mouth, strengthen relationships, and advocate for your brand with DSMN8’s employee advocacy tool. Provide the most relevant content around the key topics your customers, prospects, and future employees value.

Features That Make This Possible:

• Content Sources  • User & Teams Segmentation

• Native Sharing    • Gamification

DSMN8 Employee Advocacy App Leaderboard

Empower your automotive industry professionals to create authentic content. Showcase your company culture, build trust, increase sales, and reach the right people.

See it in action

All-in-One Employee Advocacy Software for Your Entire Organization

IOS & Android Apps

Be in the palm of your employee's hands. Intuitive IOS and Android mobile applications enable easy use by all employees whatever the level of a user's technical ability.

Analytics & Reporting

Get insight into your entire employee advocacy program, with detailed performance analytics. UTM parameters allow you to integrate program data with the platforms you already use (Google Analytics, HubSpot, Salesforce, and more).

Company Notifications

Targeted, real-time, or automated notifications across any device. Dispatch those critical updates wherever employees are, across email, Slack, Teams, mobile push, and in-app.

Simplified User Experience

Our user interface is similar to many popular social media applications. This enables easy use by all employees whatever their level of technical ability.

Integrate Trusted Sources

Your top content ready and waiting to help quickly scale and grow your program without manual content management. Minimize the level of effort required while keeping your employees engaged with fresh content.

Employee Personalization

Provide the most relevant content experience to each employee through user and team tags. A custom feed ensures a more relevant program, meaning greater user adoption and success!

Brand Customization

Create a familiar experience by customizing DSMN8 with your company's logo & colors across desktop and mobile to drive user adoption.

Simplified Social Sharing

Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email. Measure employee reach and track unique engagement across social channels.

Employee Polls

Want instant feedback? You've got it! Easily set up a quick survey for employees to answer. Decide whether to poll specific employees, groups, or go company-wide.

How Active Are Your Employees On Social?

We regularly research thousands of companies in an array of industries and rank them based on their social media presence. Where does your company rank? Get the latest automotive industry leaderboard! 👇

Latest Leaderboards

Become the automotive company people trust and want to work for, through employee influence.

Bring your teams, social channels, and content together to launch a high-impact communications program in no time!

Thousands of employees around the world use DSMN8 to make brand communications more human at scale.

See it in action
employee advocacy for automotive employees