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Risk-Free Employee Advocacy
for Law & Legal Firms

Powerful software that makes employee advocacy risk-free for law firms and legal professionals. Build trust with customers and prospects, recruit top candidates, and grow organic social media reach and engagement, all thanks to authentic content from the experts: your employees.

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Get started with DSMN8’s employee advocacy platform today. Grow your share of voice, attract top candidates, and build client trust. Risk-free employee-generated content, with proven ROI and detailed analytics.

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DSMN8 - The Employee Advocacy Platform is a leader in Employee Advocacy on G2
DSMN8 - The Employee Advocacy Platform is a leader in Mid-Market Enterprise Social Networking (ESN) on G2
DSMN8 - The Employee Advocacy Platform is a leader in Enterprise Employee Advocacy on G2
DSMN8 - The Employee Advocacy Platform is a leader in Enterprise Enterprise Social Networking (ESN) on G2

The Challenges of Employee Advocacy
for Law & Legal Firms

The world is increasingly online, and the legal industry is no exception.

But with a lack of time and their reputation on the line, many law firms stick to their corporate brand accounts.

They tell employees not to post anything online.

What’s the problem?

Put simply, people trust people.

Your clients and future recruits are on social media.

When finding the right legal counsel, reputation, trust, and visibility are essential.

And people are much more likely to trust one of your law professionals than your corporate account.

In fact, 76% of individuals trust content shared by individuals over the same content by companies.

Another major issue faced by legal services is high employee turnover.

How can law firms attract and retain top talent?

In a word: empowerment.

Empower employees to build personal brands, create thought leadership content, and network online.

You have an advantage over other industries: your legal professionals are already experts.

They’ll need social media training, but they already understand the laws and regulations.

And they’re much more likely to be seen as authority figures.

The Edelman Trust Barometer 2022 revealed that 78% of employees want more personal empowerment in their job.

Show your law experts that you trust them to build a social media presence.

You’ll be rewarded with top candidates, higher employee engagement, and increased online visibility!

The Solution

It’s time to make it easy for your law experts to share legally compliant and on-brand social media content, to build trusting relationships with clients, prospects, and candidates.

DSMN8’s All-in-One Employee Advocacy Platform helps you master employee-generated content, authentically showcase your company culture, reach and influence top talent, and engage your workforce like never before.

We take data privacy and security seriously.

DSMN8 complies with GDPR regulations, and is ISO 27001 security certified.

With SSO (Single-Sign-On), integrations with Microsoft Teams and Slack, as well as a desktop platform and mobile app, your busy employees can create, curate, and share content from anywhere 🌎

Our dedicated customer success team will guide you through the process of setting up your employee advocacy program, provide support to your program managers, and training for all employees using the platform.

Your Brand-Approved & Compliant Content Feed

DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your experts to key audiences. For law and legal services, regulatory compliancy is essential. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.

Amplify Your Messaging at Scale

Statistically, employees have an accumulative reach that is more than 10x your company social media pages. With DSMN8, your employees will be able to leverage organic reach to influence and engage a much wider audience.
Our employee advocacy platform is the high impact channel your organization has been missing!

Attract Top Candidates By Showcasing Company Culture

There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. With access to the DSMN8 platform, employees are able to document life at the company and submit their content for company use.

Engage Your Employees Like Never Before

Personalize the content feed to provide the most relevant experience to each employee through advanced user and team segmentation. Content can be segmented by language, department, groups, and interests. Quickly scale and grow large advocacy programs that capture the interests of employees, without the need for manual content management.

Dedicated Program Manager Features

Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the scale, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.

Quick and Easy Sharing

We get it, time is precious for lawyers! Sourcing, commenting on, and sharing content can seem like a lengthy process. With AI-assisted auto-scheduling, a centralized content feed and pre-approved post captions, DSMN8's platform makes it easy for all employees to get involved. Minimal effort required!

Build Trust and Attract Talent With Employee-Generated Content

Give your content the reach and engagement it deserves.

We’ll help you grow your social share of voice. DSMN8 makes it easy for your employees to become more active across their social networks.

Our platform serves the most relevant on-brand content ready for your employees to share, creating a custom distribution channel for your brand. Maximize the awareness and impact of content created by your marketing team.

Employee-shared content typically sees 8x more engagement than brand content (Social Media Today Employee Advocacy Survey 2019). The answer to greater performance for your key messaging is already within your business.

Combine this with 92% of consumers trusting peer recommendations, even from those they don’t know, over brand content (Expert Voice, Psychology of Brand Trust). Then you can see the potential impact an effective employee advocacy program can have!

Give your employees a reason to increase word-of-mouth, strengthen relationships, and advocate for your brand with DSMN8’s employee advocacy tool. Provide the most relevant content around the key topics your customers, prospects, and future employees value.

Features That Make This Possible:

• Content Sources    • User & Team Segmentation

• Native Sharing    • Gamification

DSMN8 platform video screenshot

Showcase your company culture in the most authentic way.

It's no secret that quality candidates will check out your company social media pages before applying for a job. When they look, what will they see? Will they see staged stock photography, or will they get a genuine feel of what it's like to work for your company?

Workplace happiness and job satisfaction are hugely important factors for the emerging workforce. Reading is one thing, but seeing behind-the-scenes content is how quality candidates really get to know their future colleagues.

Encouraging employees to create photo and video content of those special behind-the-scenes moments is the perfect way to source authentic company culture content at scale.

DSMN8 is the one-stop-shop for employees to capture, submit, and be rewarded for creating text, photo, and video content. Admin users can then approve, give credit, and upload for company-wide sharing.

Features That Make This Possible:

• Gamification    • Native Video Sharing

• Native Image Sharing    • Centralized Dashboard

DSMN8 Employee Advocacy Platform Screenshot

Empower your workforce to build trust and develop personal brands.

As an employee of a large organization, you might feel like you're just another cog in a machine, far bigger than you and your role. As an employer, you'll know this is far from true. Every employee plays a role in the success of the company.

The key to reminding your employees of this comes in a word: empowerment. Empowering your employees and reminding them of their purpose in the bigger picture is a sure-fire way to increase motivation and employee satisfaction.

Empowering financial professionals to develop their personal brands online and share their expertise shows that you don't just care about the job they do, but you want to see them succeed as individuals too.

According to the Edelman Trust Barometer 2022, 78% of employees want personal empowerment in their job. Show your employees that you trust them to build personal brands.

Give your experts the means to create and share content! You'll not only show that you value them as employees and advocates, but that you want them to progress within their career and strengthen relationships with their network.

Features That Make This Possible:

• Pre-Approved Captions    • Third-Party Content Sharing

• Leaderboards & Rewards    • Content Scheduling


DSMN8 Platform Reporting Analytics

Ensure maximum reach of every job opportunity shared.

With our Employee Advocacy Platform, we'll help you grow your social share of voice, by making it easy for your employees to be more active on their professional social networks.

The basic theory of employee advocacy is that a company's employees have a cumulative following of more than 10x the company's corporate accounts. By getting your employees to share, the potential reach of your content will significantly broaden, with results of up to 561% recorded!

In a Glassdoor study, 76% of decision-makers said that attracting quality candidates was their biggest challenge. Well, what if it's because those quality candidates aren't seeing your posts advertising a vacancy?

According to Linkedin data, over 75% of people who recently changed jobs used Linkedin to inform their decision. Recruits sourced on Linkedin were 40% less likely to leave the company within the first six months.

Sharing job opportunities via your employees means that top candidates are more likely to see them. They're more likely to engage too!

Features That Make This Possible:

• Smart Posting    • Native Sharing

• Unique Content    • Post Scheduling

Build Personal Brands with DSMN8

Empower your law and legal professionals to create authentic content. Showcase your true company culture, build trust, and reach the right people.

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Employee Advocacy
Software for Your
Entire Organization

IOS & Android Apps

Be in the palm of your employee's hands. Intuitive IOS and Android mobile applications enable easy use by all employees whatever the level of a user's technical ability.

Analytics & Reporting

Get insight into your entire employee advocacy program, with detailed performance analytics. UTM parameters allow you to integrate program data with the platforms you already use (Google Analytics, HubSpot, Salesforce, and more).

Company Notifications

Targeted, real-time, or automated notifications across any device. Dispatch those critical updates wherever employees are, across email, Slack, Teams, mobile push, and in-app.

Simplified User Experience

A user interface similar to popular social media applications. This enables easy use by all employees, whatever their level of technical ability.

Integrate Trusted Sources

Your top content ready and waiting to help quickly grow your advocacy program, without manual content management. Minimize the level of effort required while keeping employees engaged with fresh content.

Employee Personalization

Provide the most relevant content experience to each employee through user and team tags. A custom feed ensures a more relevant program, meaning greater user adoption and success!

Brand Customization

Create a familiar experience by customizing DSMN8 with your company's logo & colors across desktop and mobile to drive user adoption.

Simplified Social Sharing

Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email. Measure employee reach and track unique engagement across social channels.

Employee Polls

Want instant feedback? You've got it! Easily set up a quick survey for employees to answer. Decide whether to poll specific employees, groups, or go company-wide.

How Active Are Your Employees On Social?

We regularly research thousands of companies in an array of industries and rank them based on their social media presence. Where does your company rank? Get the latest law & legal leaderboard! 👇

Latest Leaderboards

Become the law firm people trust and want to work for, through employee influence.

Bring your teams, social channels, and content together to launch a high-impact communications program in no time!

Thousands of employees around the world use DSMN8 to make brand communications more human at scale.

See it in action
employee advocacy for law