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Risk-Free Employee Advocacy for Law & Legal Firms

Powerful software that makes employee advocacy risk-free for law firms and legal professionals. Build trust with customers and prospects, recruit top candidates, and grow organic social media reach and engagement, all thanks to authentic content from the experts: your employees.

See it in action

Get started with DSMN8’s employee advocacy platform today. Grow your share of voice, attract top candidates, and build client trust. Risk-free employee-generated content, with proven ROI and detailed analytics.

See it in action

The Challenges of Employee Advocacy
for Law & Legal Firms

The world is increasingly online, and the legal industry is no exception.

But with a lack of time and their reputation on the line, many law firms stick to their corporate brand accounts.

They tell employees not to post anything online.

What’s the problem?

Put simply, people trust people.

Your clients and future recruits are on social media.

When finding the right legal counsel, reputation, trust, and visibility are essential.

And people are much more likely to trust one of your law professionals than your corporate account.

In fact, 76% of individuals trust content shared by individuals over the same content by companies.

Another major issue faced by legal services is high employee turnover.

How can law firms attract and retain top talent?

In a word: empowerment.

Empower employees to build personal brands, create thought leadership content, and network online.

You have an advantage over other industries: your legal professionals are already experts.

They’ll need social media training, but they already understand the laws and regulations.

And they’re much more likely to be seen as authority figures.

The Edelman Trust Barometer 2022 revealed that 78% of employees want more personal empowerment in their job.

Show your law experts that you trust them to build a social media presence.

You’ll be rewarded with top candidates, higher employee engagement, and increased online visibility!

The Solution

It’s time to make it easy for your law experts to share legally compliant and on-brand social media content, to build trusting relationships with clients, prospects, and candidates.

DSMN8’s All-in-One Employee Advocacy Platform helps you master employee-generated content, authentically showcase your company culture, reach and influence top talent, and engage your workforce like never before.

We take data privacy and security seriously.

DSMN8 complies with GDPR regulations, and is ISO 27001 security certified.

With SSO (Single-Sign-On), integrations with Microsoft Teams and Slack, as well as a desktop platform and mobile app, your busy employees can create, curate, and share content from anywhere 🌎

Our dedicated customer success team will guide you through the process of setting up your employee advocacy program, provide support to your program managers, and training for all employees using the platform.

Your Brand-Approved & Compliant Content Feed

DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your experts to key audiences. For law and legal services, regulatory compliancy is essential. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.

Amplify Your Messaging at Scale

Statistically, employees have an accumulative reach that is more than 10x your company social media pages. With DSMN8, your employees will be able to leverage organic reach to influence and engage a much wider audience.
Our employee advocacy platform is the high impact channel your organization has been missing!

Attract Top Candidates By Showcasing Company Culture

There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. With access to the DSMN8 platform, employees are able to document life at the company and submit their content for company use.

Engage Your Employees Like Never Before

Personalize the content feed to provide the most relevant experience to each employee through advanced user and team segmentation. Content can be segmented by language, department, groups, and interests. Quickly scale and grow large advocacy programs that capture the interests of employees, without the need for manual content management.

Dedicated Program Manager Features

Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the scale, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.

Quick and Easy Sharing

We get it, time is precious for lawyers! Sourcing, commenting on, and sharing content can seem like a lengthy process. With AI-assisted auto-scheduling, a centralized content feed and pre-approved post captions, DSMN8's platform makes it easy for all employees to get involved. Minimal effort required!

Build Trust and Attract Talent With Employee-Generated Content

Give your content the reach and engagement it deserves.

We’ll help you grow your social share of voice. DSMN8 makes it easy for your employees to become more active across their social networks.

Our platform serves the most relevant on-brand content ready for your employees to share, creating a custom distribution channel for your brand. Maximize the awareness and impact of content created by your marketing team.

Employee-shared content typically sees 8x more engagement than brand content (Social Media Today Employee Advocacy Survey 2019). The answer to greater performance for your key messaging is already within your business.

Combine this with 92% of consumers trusting peer recommendations, even from those they don’t know, over brand content (Expert Voice, Psychology of Brand Trust). Then you can see the potential impact an effective employee advocacy program can have!

Give your employees a reason to increase word-of-mouth, strengthen relationships, and advocate for your brand with DSMN8’s employee advocacy tool. Provide the most relevant content around the key topics your customers, prospects, and future employees value.

DSMN8 platform video screenshot

Showcase your company culture in the most authentic way.

It's no secret that quality candidates will check out your company social media pages before applying for a job. When they look, what will they see? Will they see staged stock photography, or will they get a genuine feel of what it's like to work for your company?

Workplace happiness and job satisfaction are hugely important factors for the emerging workforce. Reading is one thing, but seeing behind-the-scenes content is how quality candidates really get to know their future colleagues.

Encouraging employees to create photo and video content of those special behind-the-scenes moments is the perfect way to source authentic company culture content at scale.

DSMN8 is the one-stop-shop for employees to capture, submit, and be rewarded for creating text, photo, and video content. Admin users can then approve, give credit, and upload for company-wide sharing.

DSMN8 Employee Advocacy Platform Screenshot

Empower your workforce to build trust and develop personal brands.

As an employee of a large organization, you might feel like you're just another cog in a machine, far bigger than you and your role. As an employer, you'll know this is far from true. Every employee plays a role in the success of the company.

The key to reminding your employees of this comes in a word: empowerment. Empowering your employees and reminding them of their purpose in the bigger picture is a sure-fire way to increase motivation and employee satisfaction.

Empowering financial professionals to develop their personal brands online and share their expertise shows that you don't just care about the job they do, but you want to see them succeed as individuals too.

According to the Edelman Trust Barometer 2022, 78% of employees want personal empowerment in their job. Show your employees that you trust them to build personal brands.

Give your experts the means to create and share content! You'll not only show that you value them as employees and advocates, but that you want them to progress within their career and strengthen relationships with their network.

DSMN8 Platform Reporting Analytics

Ensure maximum reach of every job opportunity shared.

With our Employee Advocacy Platform, we'll help you grow your social share of voice, by making it easy for your employees to be more active on their professional social networks.

The basic theory of employee advocacy is that a company's employees have a cumulative following of more than 10x the company's corporate accounts. By getting your employees to share, the potential reach of your content will significantly broaden, with results of up to 561% recorded!

In a Glassdoor study, 76% of decision-makers said that attracting quality candidates was their biggest challenge. Well, what if it's because those quality candidates aren't seeing your posts advertising a vacancy?

According to Linkedin data, over 75% of people who recently changed jobs used Linkedin to inform their decision. Recruits sourced on Linkedin were 40% less likely to leave the company within the first six months.

Sharing job opportunities via your employees means that top candidates are more likely to see them. They're more likely to engage too!

Build Personal Brands with DSMN8

Empower your law and legal professionals to create authentic content. Showcase your true company culture, build trust, and reach the right people.

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Employee Advocacy
Software for Your
Entire Organization

Android & iOS Apps

Reach employees wherever they work: office-based or not.

Analytics & Reporting

Get insight into your program performance and demonstrate ROI with a detailed analytics suite.

Company Notifications

Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.

UTM Parameters

Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.

User-Friendly Experience

An easy-to-use platform that resembles social media sites.

Integrate Trusted Sources

Add trusted content sources like your company blog to scale your program quickly.

Employee Personalization

Provide relevant content to each employee through user and team tags or groups.

Internal Comms Newsletters

Newsletter feature to send internal communications and content to employees.

Brand Customization

Create a familiar experience with your company logo & colors.

Simplified Social Sharing

Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.

Employee Polls

Get instant feedback with polls for specific employee groups or go company-wide.

AI Content Assistant

Speed up content creation with our AI content assistant. Provide multiple post captions with ease.

How active are your employees on social media?

We regularly research thousands of companies in an array of industries and rank them based on their social media presence. Where does your company rank? Get the latest law & legal industry leaderboard, or request a personalized analysis for your organization.

Latest LeaderboardsGet a personalized analysis

Become the law firm people trust and want to work for, through employee influence.

Bring your teams, social channels, and content together to launch a high-impact communications program in no time!

Thousands of employees around the world use DSMN8 to make brand communications more human at scale.

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employee advocacy for law