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Empower employee influencers to grow your business at scale.

Innovative employee-generated content creation, curation, and sharing tools that empower your employees to become in-house influencers for your organization. Perfect for senior leadership, marketing, communications, sales, recruitment, and HR teams.

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DSMN8 - The Employee Advocacy Platform is a leader in Employee Advocacy on G2
DSMN8 - The Employee Advocacy Platform is a leader in Mid-Market Employee Communications on G2
DSMN8 - The Employee Advocacy Platform is a leader in Enterprise Employee Advocacy on G2
DSMN8 - The Employee Advocacy Platform is a leader in Enterprise Employee Advocacy on G2

Where Employee Influence Comes Together

With our employee influence solutions, we'll help you source and share authentic content at scale, maximize your reach, and generate huge engagement on social media. Unlock the power of the people closest to your organization - your employees.

Source Authentic Content at Scale

There's no denying that one of the biggest pain points of marketing is creating enough content to meet the demands of modern digital marketing. With DSMN8's employee content creation tools, you're able to source authentic employee-generated content, which is statistically more likely to engage and resonate with your audience.

Photo and Video Content for Days!

Sourcing and sharing authentic content has never been easier! Put content creation in the hands of your best brand ambassadors. DSMN8 allows employees to submit and share photo and video content for company-wide use. Social media video content is increasingly popular, inspire your team to generate authentic content!

Elevate Your Employer Brand

Few things are more telling to quality candidates than what your current employees are saying about you, and most people will check social media before they consider applying for a job. Employee-generated content allows employees to showcase your company culture via your most trusted ambassadors.

AI Content Assistant & Distribution

AI Content Assistant helps you create multiple social media captions, preventing employees all sharing the same thing. AI-assisted distribution technology schedules posts at optimal times for reach, and automation allows employees to stay active when they're too busy to post!

Reward Employee Participation and Success

Recognize employee participation with leaderboards, and allow employees to earn points for completing actions such as sharing, creating, and submitting content. Drive user adoption and engagement further by setting up company-wide or team-specific recognition and real prizes with the built-in points-based gamification engine.

Dedicated Program Manager Features

Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the size, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.

Engage wider audiences organically with more authentic content.

Easily create, source, and share more authentic content.

One of the biggest pain points faced by marketing teams today is maintaining a high content output.

In a demanding and ever-changing digital landscape, quality visual content is king. Photo and video content is incredibly popular right now, dominating social media feeds. It's favored by both users and algorithms.

Most companies rely on their social media managers for behind-the-scenes content, but of course, they can't be everywhere at once.

With DSMN8's employee-content creation tools, employees can become in-house photographers and content creators. They can capture those special moments and upload them for admin approval and company-wide usage. With gamification, you can reward employees for their efforts.

It's never been easier to source content that will not only generate engagement but also reflect an authentic employer brand to prospective candidates!

Features That Make This Possible:

⭐️ Gamification    ⭐️ Native Photo Sharing

⭐️ Native Video Sharing ⭐️    Native Video Sharing

DSMN8 Content Platform Screenshot

Watch social media engagement rates soar by encouraging employees to share for you.

In a time where trust in brands is low, people are more likely to engage with someone they know over any form of branded content. This is why employees should be at the heart of your content marketing efforts!

The stats? Employee-shared content typically sees 8x more engagement than compared to brand content (Social Media Today Employee Advocacy Survey 2019). The answer to greater performance on social media is already within your business: your employees.

Combine this with 92% of consumers trusting peer recommendations, even from those they don't know, over brand content (Expert Voice, Psychology of Brand Trust), and you'll quickly realize the effects of employee influence!

DSMN8's advocacy and content creation tools make it easier than ever for your employees to create, source, and share engagement-driving content.

Features That Make This Possible:

⭐️ Content Customization    ⭐️ Content Tagging

⭐️ Unique Content    ⭐️ UTM Tracking


DSMN8 Platform Analytics Suite

Empower your employees to build and develop their personal brands.

Building a personal brand is in the best interest of your employees, as well as your business. Why? Personal branding has been a part of sales for as long as sales has existed.

In the age of social media, your personal brand can be just as much about what you say as what you do. Consistently sharing industry and company insights is a fantastic way to showcase thought leadership and expertise in your field.

A key aspect of social selling is building rapport with your prospects. Conversations arise when you're able to get your content and company in front of them on social.

How does DSMN8 support personal branding? By offering your employees a centralized feed of pre-approved company and third-party content for them to share in a matter of seconds. It's never been easier for your employees to develop personal brands on social, ensuring that they (and your company) are the first ones that spring to mind when a prospect is ready to buy!

Features That Make This Possible:

⭐️ Centralized Content Feed    ⭐️ Leaderboards & Rewards

⭐️ Pre-Approved Caption Copy    ⭐️ Native Sharing

DSMN8 platform screenshot employer branding

Take your content marketing to the next level with employee influence.

The basic theory of employee advocacy is that your employees have an accumulative reach of more than 10x your company's social media pages. Not only do employee shares see more engagement, but collectively they're able to reach and engage a much wider audience.

Using DSMN8's Employee Advocacy Platform, companies of all sizes have been able to grow their share of voice on social media, all by making it easy for their employees to become more active on their social networks.

In most instances, employees aren't sharing not because they don't want to, but because they don't know what to share, nor what they can say about what they do share.

Our advocacy tool allows you to build a centralized feed of ready-to-share content that is relevant to each individual employee. Not only this, but posts can be curated with multiple pre-approved caption copy and images. This makes it easy for employees to share, allowing the syndication of content at scale without fear of duplication.

Leveraging your employees' networks has never been simpler!

Features That Make This Possible:

⭐️ Content Sources    ⭐️  User & Team Segmentation

⭐️ Native Sharing    ⭐️ Gamification

DSMN8 platform video screenshot

Empower your employees to create authentic, powerful content that showcases your true company culture.

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Employee Influence
Software for Your
Entire Organization

IOS & Android Apps

Be in the palm of your employee's hands. Intuitive IOS and Android mobile applications enable easy use by all employees, whatever the level of a user's technical ability.

Analytics & Reporting

Get insight into your entire employee advocacy program, with detailed performance analytics. UTM parameters allow you to integrate program data with the platforms you already use (Google Analytics, HubSpot, Salesforce, and more).

Company Notifications

Targeted, real-time, or automated notifications across any device. Dispatch those critical updates wherever employees are, across email, Slack, Teams, mobile push, and in-app.

Simplified User Experience

A user interface similar to popular social media applications. This enables easy use by all employees, whatever their level of technical ability.

Integrate Trusted Sources

Your top content ready and waiting to help quickly grow your advocacy program, without manual content management. Minimize the level of effort required while keeping employees engaged with fresh content.

Employee Personalization

Provide the most relevant content experience to each employee through user and team tags. A custom feed ensures a more relevant program, meaning greater user adoption and success!

Brand Customization

Create a familiar experience by customizing DSMN8 using your company's logo & colors across desktop and mobile to drive familiarity and user adoption.

Simplified Social Sharing

Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email. Measure employee reach and track unique engagement across social channels.

Employee Polls

Want instant feedback? You've got it! Easily set up a quick survey for employees to answer. Decide whether to poll specific employees, groups or go company-wide.


Employee Advocacy Brands | Sarah Ruzgar, Awin

Employee shares on their personal social channels via DSMN8 has become one of the highest referrers of traffic to the AWIN site, securing employee advocacy as a core part of our marketing strategy. Seeing the results further motivates our teams to continue sharing company content.


Global Communications Lead

DSMN8 Employee Advocacy Client Awin

Take content marketing further with your employee influencers.

Bring your teams, social channels, and content together to launch a high-impact communications program in no time!

Thousands of employees around the world use DSMN8 to make brand communications more human at scale.

See it in action
Employee Influencers with DSMN8