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Boost your marketing efforts
with employee advocacy

Centralize marketing content and empower employees to share on social media. Track the impact, optimize content, automate sharing, and measure ROI.

See it in action
dsmn8 platform desktop mobile

Centralize company-approved content for aligned communications.

Finally, one place for all of your company content!

Share your podcasts, blog posts, third-party media features and more, both internally and externally. Even your CEO’s thought leadership LinkedIn posts can be ‘boosted’ by your team.

Get the right content to the right people in your company with group and team segmentation. Different languages or regions? No problem. Sales want to share different content to HR? We got it.

DSMN8 makes it easy for your team to find, share, and schedule company-approved content, ensuring messaging and campaign alignment between marketing and your wider organization.

DSMN8 platform tiled feed screenshot
DSMN8 mobile app screenshots

People generate more reach and engagement on social media than brands.

Why? Simply put, people trust people, and social media algorithms know this. When an employee shares the exact same post as your brand, they generate up to 561% more reach and 8x more engagement.

Generate better results from the content you were already creating, by leveraging employee networks. Show the human side of your brand by empowering employees to become brand advocates and influencers.

To take it to the next level, provide multiple images and captions for every social post, ensuring that your team don’t share duplicate content. Encourage participation with gamification, automation, and an AI content assistant.

Track performance & demonstrate ROI with analytics and reporting.

We get it: you need to demonstrate ROI with any marketing activity for budget sign-off.

Our earned media value metric reveals what you would have spent on social media ads, for the clicks generated organically by employees sharing with their networks.

DSMN8’s analytics suite reveal insights for users, teams, and your entire program. Understand which content topics and formats are working best with metrics such as clicks, shares, reach, and engagement (LinkedIn reactions and comments).

See how engaged employees are at a glance, and recognize your top performers.

DSMN8 reporting analytics dashboard

Collect Authentic Employee-Generated Content

DSMN8 makes it easier than ever to source original employee-generated content, with usage rights included. Give people a behind-the-scenes look at your company culture!

Boost Company Page & Leadership Content

'Boost post' allows employees to like or share LinkedIn posts from your company page and chosen individuals, e.g. your CEO, with just one click. Increase reach and engagement, and make sure employees actually see the content you're sharing.

Reward Employee Participation

Drive adoption and engagement with the built-in points-based gamification feature. Offer rewards or charity donations based on points if you choose, and encourage friendly competition amongst colleagues and departments with leaderboards.

User Management

Get the right content to the right employees: segment users by department, seniority, region or language. Enable select users to create original content, e.g. your marketing team, and others to share it. Manage your leadership team's LinkedIn with ease.

Ensure On-Brand Messaging

Alleviate the risk of employees going rogue on social, by providing multiple pre-approved captions and images for each piece of content. Permit users to customize content or create from scratch, or not - it's up to you!

Speedy Content Creation, Curation, and Sharing.

Select brand channels to automatically pull fresh content to DSMN8. Use AI content assistant to generate multiple caption variations, and auto-scheduling to enable employees to share at optimal times with zero effort.

How DSMN8 Works

Watch the 90-second platform tour below for a quick overview of DSMN8.

Ready for the full tour?

Book your demo

Employee Advocacy
Software for Your
Entire Organization

Android & iOS Apps

Reach employees wherever they work: office-based or not.

Analytics & Reporting

Get insight into your program performance and demonstrate ROI with a detailed analytics suite.

Company Notifications

Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.

UTM Parameters

Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.

User-Friendly Experience

An easy-to-use platform that resembles social media sites.

Integrate Trusted Sources

Add trusted content sources like your company blog to scale your program quickly.

Employee Personalization

Provide relevant content to each employee through user and team tags or groups.

Internal Comms Newsletters

Newsletter feature to send internal communications and content to employees.

Brand Customization

Create a familiar experience with your company logo & colors.

Simplified Social Sharing

Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.

Employee Polls

Get instant feedback with polls for specific employee groups or go company-wide.

AI Content Assistant

Speed up content creation with our AI content assistant. Provide multiple post captions with ease.


Employee Advocacy Brands | Sarah Ruzgar, Awin

Employee shares on their personal social channels via DSMN8 has become one of the highest referrers of traffic to the AWIN site, securing employee advocacy as a core part of our marketing strategy. Seeing the results further motivates our teams to continue sharing company content


Global Head of Communications

Expand social media reach and drive business results with employee advocacy

Bring your teams, social channels, and content together to launch a high-impact employee advocacy program in no time!

Thousands of employees around the world use DSMN8 to make brand communications more human at scale.

Book a demo
Employer Branding Social Media