Don’t let great content go unseen. Employee advocacy boosts reach, drives real engagement, and ties every share to measurable results without increasing ad spend.
Employee Advocacy for Marketing Teams
A smarter content distribution strategy for modern marketers
Your best-performing channel is already on your payroll.
Paid social costs more every year. Organic reach from brand pages keeps declining. Meanwhile, when an employee shares on LinkedIn, it generates up to 561% more reach and 8x the engagement.
Activate your employees as advocates and get more from the content you’re already creating, without increasing ad spend. Amplify campaigns, drive qualified traffic, and build the brand visibility that warms up pipeline before sales makes first contact.
Provide multiple images and captions and enable Personal Voice AI, so no two posts look the same. Boost participation with gamification, automated scheduling, custom newsletters, and AI-powered content support.
Aligned messaging starts with centralized content.
Stop the content scavenger hunt.
With DSMN8, your team can easily find and share approved content from a single central hub. From blogs and podcasts to media features and even your CEO’s latest LinkedIn post.
Upload and share multiple formats (including videos, images, and LinkedIn carousel posts) and segment posts by team, language, or region so everyone in your company gets relevant content.
Distribute your latest campaign content like never before, while maintaining on-brand messaging.
Connect employee advocacy to real business impact.
Marketing leaders need clarity. DSMN8’s analytics gives it to you.
From clicks and shares to comments and reach, see which content performs, which employees and teams are most engaged, and what’s driving real value.
Every link is automatically tagged with UTMs, so you can track traffic and conversions in Google Analytics and leads in your CRM with confidence. Comparative cost-per-click reveals how much you’ve saved compared to paid advertising.
Collect Authentic Employee-Generated Content
No more chasing teams for photos or videos. DSMN8 makes it easy to collect authentic content from employees, with usage rights included and ready to go.
Amplify Company & CEO Posts With 1 Click
Want more reach on company and executive LinkedIn posts? 'Boost Post' makes it easy for employees to engage and share with a single click.
Reward Employee Participation
Motivate your teams to share through friendly competition. With points, leaderboards, and flexible rewards, DSMN8 makes advocacy engaging from day one.
User Management
Manage content access across teams, regions, and roles. Marketers create posts, employees share it, and ensure executive LinkedIn profiles are active and on-message with secure delegate access controls.
Ensure On-Brand Messaging
Maintain a consistent voice with pre-approved posts or allow employees to customize content. Multiple captions and images ensure posts don't appear identical, and Personal Voice AI handles each employee's tone of voice.
Scale Content Sharing With Ease
Running lean? Let DSMN8 handle the heavy lifting. Automatically pull content from key channels, generate share-ready posts (following your brand guidelines) with AI, and ensure employee posts are spread out with auto-scheduling.
See DSMN8 in Action
Discover how DSMN8 works in just 90 seconds.
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All-in-One
Employee Advocacy
Software for Your
Entire Organization
Android & iOS Apps
Reach employees wherever they work: office-based or not.
Analytics & Reporting
Get insight into your program performance and demonstrate ROI with a detailed analytics suite.
Company Notifications
Real-time and automated notifications via email, Slack, Teams, in-app, and mobile push.
UTM Parameters
Integrate data with the platforms you use, e.g. Google Analytics, HubSpot, and Salesforce.
User-Friendly Experience
An easy-to-use platform that resembles social media sites.
Integrate Trusted Sources
Add trusted content sources like your company blog to scale your program quickly.
Employee Personalization
Provide relevant content to each employee through user and team tags or groups.
Internal Comms Newsletters
Newsletter feature to send internal communications and content to employees.
Brand Customization
Create a familiar experience with your company logo & colors.
Simplified Social Sharing
Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email.
Employee Polls
Get instant feedback with polls for specific employee groups or go company-wide.
AI Content Assistant
Speed up content creation with our AI content assistant. Provide multiple post captions with ease.
Proven Results
The Numbers Don’t Lie
See the measurable impact of employee advocacy on your business.
-91%
Cost Per Click
(clicks from employee shares)
$0.49 vs $5.26 LinkedIn Ads average
47m
Employee Content Impressions
in 6 months with DSMN8
+1,900%
Increase in Employees Sharing Content (vs pre-launch)
from 1% to 20% of total employees
"
Due to the overwhelming impact of the employee advocacy program in communicating our rebrand, we actually decided to make no additional investments for the campaign.
Expand social media reach and drive business results with employee advocacy
Bring your teams, social channels, and content together to launch a high-impact employee advocacy program in no time!
Thousands of employees around the world use DSMN8 to make brand communications more human at scale.
Frequently Asked Questions
What marketing goals does DSMN8 support?
DSMN8 helps your marketing team amplify brand content, boost social reach and engagement, and turn employee sharing into a measurable channel.
The platform enables employees to share approved content, amplifies company and executive posts, tracks performance, and saves costs compared to paid social.
How does DSMN8 differ from traditional social media scheduling tools?
While scheduling tools focus on brand-owned profiles, DSMN8 centers on employee advocacy: activating employees to share on their personal networks, helping you tap into a far broader reach and higher trust.
What results can I expect from DSMN8?
Most clients see a significant lift in reach and engagement within weeks of launching. In fact, employee-shared posts consistently outperform branded content. Our customers report increased website traffic, social media reach and engagement, increased applicants for roles and higher quality leads — all while reducing reliance on ads.
What types of content can we share through DSMN8?
You can curate blog posts, podcasts, media features, CEO LinkedIn posts, videos, images, and LinkedIn carousels / document posts. Content can be segmented by team, language, or region and customized with multiple captions to avoid identical posts.
What tools does DSMN8 integrate with?
DSMN8 connects with tools like Slack, Salesforce, Microsoft Teams, Analytics platforms, and more. This makes it easy to keep advocacy aligned with your marketing and sales stack, while making adoption smooth for employees. Read more about our integrations.
How do you measure success with DSMN8?
DSMN8’s analytics suite shows you exactly what’s working: shares, clicks, engagement, earned media value, and more. You’ll know which content drives results and how engaged your employee advocates are.
What support does DSMN8 provide?
We don’t just hand you the software and walk away. From onboarding to strategy guidance, training resources, and templates, our customer success team is with you every step. Whether you’re new to advocacy or scaling globally, you’ll always have expert support.
We don't have time to curate content. Do you offer this?
Absolutely. For time-poor teams looking to scale content production, DSMN8 offers Managed Services with our expert team.
How active are your employees on social media?
We analyze thousands of companies across industries to reveal who's leading the social conversation. Discover your ranking or get a custom analysis of your organization's impact today.
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