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Employee Advocacy: 101 Cheat Codes

Over 100 actionable tips from employee advocacy expert and DSMN8 CEO Bradley Keenan. Plus, insights from the world's biggest brands' employee advocacy programs!

Employee Advocacy 101 Cheat Codes

DSMN8 co-founder and CEO Bradley Keenan has written a book!

The book provides 101 actionable tips (or, as he calls them, ‘Cheat Codes’), to help you successfully launch, manage, and grow your employee advocacy program.

And that’s not all…

Employee Advocacy: 101 Cheat Codes is jam-packed with additional resources and exclusive insights from people who manage employee advocacy programs for some of the world’s biggest brands.

Bradley’s goal was simple…

Create something that would provide real value, even if you only read one page.

You can flip to any page and discover expert strategies for managing your employee advocacy program.

But what if I don’t have an employee advocacy platform or tool? 🤔

Not a problem! You can implement all of these tips regardless of the technology you use.

Request Your Copy

Want a Sneak Peek Inside the Book? Check Out the Podcast Episode:

Employee Advocacy 101 Cheat Codes

Prefer To Listen?

Employee Advocacy: 101 Cheat Codes is now available as an audiobook, narrated by the author, Bradley Keenan.

Available on all major audiobook providers, including Audible, Spotify, Google Play, and Kobo.

Listen to a sample on Spotify below.

Bradley Author Photo

About The Author

Bradley Keenan is a British technology entrepreneur, CEO, and co-founder of DSMN8, the #1 Employee Advocacy Platform. Bradley has built three leading B2B marketing technology companies, used by over 1,000 of the world’s leading brands. 

While integrating his company, E-Tale, into their new publicly owned parent company after acquisition, he noticed a considerable divide between sales and marketing. 

Marketing produced great content, but very few employees shared it. Bradley identified this as a waste of valuable energy, creativity, and resources, and sought to provide a solution to bridge the gap. That’s when DSMN8 was brought to life.


Where Can I Get a Copy?

The book is now available to purchase on Amazon, and the audiobook is available on all main audiobook providers, including Audible and Spotify.

We do have a limited number of free copies available too.To request a copy, fill out the form with your details.

It’s our gift to you at no cost in our journey to helping organizations of all sizes succeed through employee-driven growth and influence.

Please feel free to leave a review on Amazon and Goodreads to help spread the word further – it will be genuinely appreciated.

Can I Preview The Book?


Bradley has released 25 Employee Advocacy Cheat Codes, including chapters from each section or ‘Level’ of the book. This will give you an overview of the topics covered, and what to expect from the full book.

Plus, each Cheat Code is accompanied by additional resources, including downloadable worksheets and podcast episodes to really help you get the most value from Bradley’s advice.