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Employee Advocacy: 101 Cheat Codes by Bradley Keenan

Over 100 actionable tips for starting, scaling, and driving results from your employee advocacy program. Plus, insights from the world's biggest employee advocacy programs!

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Employee Advocacy 101 Cheat Codes

What's Inside?

Flip to any of the 101 ‘Cheat Codes’ to discover actionable ways to start and scale an employee advocacy.

You will learn:

  • How to find your ideal employee advocates.
  • How to create great content for employees to share.
  • Strategies for onboarding advocates and maintaining momentum.
  • Ways to get buy-in and support from senior leadership.
  • Methods for making advocacy a key part of your company culture.
  • Insights from program managers at the world’s largest organizations.

You will also get additional resources such as templates, worksheets and related podcast episodes.

But what if I don’t have an employee advocacy platform or tool?

Not a problem! You can implement all of these tips regardless of the technology you use.


This book is for:

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Employee Advocacy Program Managers

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Employer Branding / HR

Reviews & Testimonials

This is the book I wish I’d had when I started my employee advocacy role, one I’m grateful to have as a resource going forward.

Chelsea BryanManager of Communications, McKinsey & Co

This book provides a clear roadmap for how to start a successful employee advocacy program which is what makes it a refreshing read. Much of it was validating to me and I also learned a few new strategies to take my current program to the next level.

Lyuba EllingsonSenior Social Media Strategy Manager

This book is a little gem of tips and advice on how to boost employee engagement digitally and why it matters, not to mention the benefits employees can gain when posting on LinkedIn … all in perfectly bite sized, value adding snippets.

Laura JonesEmployer Brand Advisor, EY

As someone experienced in EA, I found this book filled with practical insights, and a must-read for anyone looking to empower their workforce on social media. It’s the comprehensive guide I wish I had 8 years ago.

David PerryDigital Marketing Consultant

It's gold! His right-to-the-point approach and hard-hitting tips are so incredibly valuable for building an employee advocacy program.

Alessandra La TourVirtual Learning & Development Program Manager

Good read, easy to consume with lots of actionable takeaways. Valuable for anyone looking to build brand social media presence via some of their most trusted advocates - their employees.

Joe WilliamsSVP Strategic Development

Request Your Copy

We have a limited number of free copies of Employee Advocacy: 101 Cheat Codes available.

To request a copy, fill out the form with your details and your preferred format.

We’ll get back to you within 48 hours.

It’s our gift to you at no cost in our journey to helping organizations of all sizes succeed through employee-driven growth and influence.

Please feel free to leave a review on Goodreads to help spread the word further – it will be genuinely appreciated!

The book is also available to purchase on all major platforms, including Amazon, Audible, and Spotify.

We love receiving your feedback and seeing the book out in the wild!

Employee Advocacy: 101 Cheat Codes by Bradley Keenan
Bradley Author Photo

About The Author

Bradley Keenan is a British technology entrepreneur, CEO, and co-founder of DSMN8, the #1 Employee Advocacy Platform. Bradley has built three leading B2B marketing technology companies, used by over 1,000 of the world’s leading brands. 

While integrating his company, E-Tale, into their new publicly owned parent company, he noticed a considerable divide between sales and marketing. 

Marketing produced great content, but very few employees shared it. Bradley identified this as a waste of valuable energy, creativity, and resources, and sought to provide a solution to bridge the gap. That’s when DSMN8 was brought to life.

Employee Advocacy 101 Cheat Codes

Prefer To Listen?

Employee Advocacy: 101 Cheat Codes is now available as an audiobook, narrated by the author, Bradley Keenan.

Available on all major audiobook providers, including Audible, Spotify, Google Play, and Kobo.

Preview The Book Content: