The Employee Advocacy & Influence Podcast 🎧

Empower your employees like NEVER before! Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees' voices. AND now you can too!

The Employee Advocacy Podcast by DSMN8

Join us as we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by employee advocacy practitioner and CEO of DSMN8, Bradley Keenan.

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Sliding door moments… Say hello to your new career launch pad! In this episode, we look at how employee advocacy can be a career-launch pad.

We talk about the network effect of employee advocacy, its purpose, how to increase impact by 300%, provide a career differentiator AND how to build your personal business case!

Counter-intuitive? Maybe. Maybe not. Hear us out as there is a logic to our madness of why you SHOULD limit your employee advocacy.

In this episode, we talk about the four types of employees, what wise program leaders do, what we advise clients to limit daily shares to, the content economics of employee advocacy AND explain what the MOST important thing to remember is!

When times get tough, it’s even more important to assess what is and isn’t working for your organization. BUT how do you avoid going silent and continue to communicate regularly with your target audience in the most cost-effective way?

Well, it starts with your employees – the people already closest to your business AND moving the needle is easier than you may think!

In this episode,  we talk about what 60% of podcasts never do! We’ll cover; the cheapest and most efficient way for your brand to communicate, how Content AND Culture are the TWO main ingredients for success, how you don’t need to overestimate the amount of content and employees needed in your program AND what the results YOU can expect to generate from employee advocacy will be!

How does internal communications impact employee advocacy? Are they the same thing?

In this episode, we talk about the first step and how employee advocacy forms an internal communication function. We’ll cover; what we found from analysing over 1,000 social media posts from employees, how to utilize your existing internal comms tools for even greater impact, why you should ask yourself this ONE question and what the DREAM scenario of employee advocacy really is!

This is how to make your social media policy ‘employee-ready’!

In this episode, we talk about how you can evolve from a “Do Not Post on Social Media” strategy to a “Post on Social Media” strategy with your employees. We’ll cover; what 55% of Employees have NO idea about, what your Employee-Ready Social Media Policy MUST include, how to support your Employee Advocates, AND finally, provide you with a Checklist for Employee Success!

Want to encourage employees to become content creators?

In this episode, we talk about how to get more employees to submit content to you. We’ll cover; why creating B2B social that doesn’t suck is difficult, what you can do to help your B2B social presence, the one thing you have to accept, what many get so wrong, AND finally, introduce you to the REALLY simple employee-generated content framework that will get more of your employees submitting content to you today!

We get asked this question all the time!

In this episode, we talk about how you can get your CEO to post on social media. We’ll cover; what to do if your CEO doesn’t get social, how you can show the value, how to build a business case for employee advocacy, AND finally, introduce you to the Social CEO Framework which features the steps you can take right away and take your C-Level Executives from social zero’s to social heroes!

This has to be the NUMBER 1 employee advocacy blunder we see!

In this episode, we talk about the biggest blunder employee advocacy programs make. We’ll cover; what YOU need for Employee Advocacy SUCCESS, the power of dynamic content, how time-effective distribution can equal continued program value, AND finally, what the true aim of good employee advocacy should be.

Mastering user engagement is the key to success for your employee advocacy program. BUT, how do you ensure this?

In this episode, we talk about how to master user adoption with your employee advocacy program. We’ll cover; HOW to lead from the front, the benefits of creating a feedback loop, harnessing the POWER of new recruits, AND finally, how you can re-engage lapsed users.

Social selling is every salesperson’s greatest asset, and it’s employee advocacy’s secret weapon!

In this episode, we talk about how your social selling efforts can be taken to the next level with an employee advocacy platform. We’ll cover; how to become THAT go-to person in your industry, why you should embrace employee advocacy as part of your sales process, how to get YOUR sales leaders on board, how employee advocacy becomes effortless lead nurturing at scale, AND, finally, why social selling with employee advocacy is here to stay.

Should employees be rewarded for participating in your company’s employee advocacy program?

As with most things in business, the answer is: it depends. In this episode, we discuss gamification, how it can impact your program, and whether or not employees should be rewarded for participating. We’ll cover; the downsides and how gamification can go wrong, how to decide if gamification will be right for YOUR organization, using leaderboards versus rewards, and, most importantly, how to get gamification right!

It’s no secret that tech companies love alliteration, and we’re no different!

In this episode, we talk about the 3 C’s of Employee Advocacy – content, culture and coordination. We’ll cover; the content that will make your employee advocacy take off, how to power your employee advocacy program with FREE content, the ULTIMATE hack to finding talent for your organization, the number ONE ingredient to employee advocacy success AND finally, how to find the existing influencers in your organization.

We’re starting at the start, well, before the start! In this episode, we talk about the things you need to do way ahead of choosing a technology partner in order to run a successful employee advocacy program.

We’ll cover; choosing a program manager, defining what advocacy-ready content actually means, what success will look like AND finally, the most important thing that you MUST do before launching an employee advocacy program.

Your Host 🎙

Bradley Keenan - Co-Founder & CEO at DSMN8

Bradley Keenan

Founder and CEO of DSMN8 - the employee influence platform, Bradley, is a British tech-entrepreneur who began providing marketing technology to branded manufacturers in 2003 before founding E-Tale Marketing Solutions in 2009. The company soon became a global leader in ‘Where to Buy’ technology, operating in 45 countries, and supporting 160 clients, including some of the world’s leading technology manufacturers. In 2014 E-Tale was acquired by Channel Advisor Inc. before he launched DSMN8 in 2016. While integrating E-Tale into the new publicly owned parent company, he noticed a considerable divide between sales and marketing. Marketing were producing great content, but very few people were sharing it. Bradley identified this as a waste of valuable energy, creativity, and resources and sought to provide a solution to bridge the gap.

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