Optimize your employee advocacy strategy through industry data and benchmark metrics from over 250 of the world’s leading programs.
The Employee Advocacy Resource Hub
The Employee Advocacy Certification Course
Become your organization's employee advocacy expert! Enroll in The Employee Advocacy Certification and receive a free copy of Bradley Keenan’s book, Employee Advocacy: 101 Cheat Codes.
Enroll for free
Trending Now 📈
Employee Advocacy Masterclass with Dropbox!
Dropbox’s Head of Talent Brand Programs runs through her top tips for your first 30 days of starting an employee advocacy program.
User Adoption Playbook
The 4-step strategy for scaling employee advocacy throughout your company. Plus, additional resources, an onboarding timeline, and a printable worksheet.
Employee Advocacy Essentials 🚀
From guides on starting your employee advocacy journey to ROI & Reach calculators and even a free social media policy template… Here are the advocacy essentials!
The Ultimate Guide to Employee Advocacy
Whether new to advocacy or already running a program, discover everything needed to build a successful program and empower your employees.
Social Media Policy Template
Grab the fully customizable employee advocacy-ready social media policy template!
Employee Advocacy ROI Calculator
What ROI could you expect from an employee advocacy program? Find out!
The Social Employee (eBook)
Discover how having active employees on social improves engagement, sales, and visibility.
Employee Advocacy Reach Calculator
How much could you increase the size of your audience via employee advocacy?
Employee Advocacy Program Set Up Guide
From planning to inviting advocates and beyond. Get set up for employee advocacy success!
The Employee Influencer Workbook
Your trusty companion to help plan and launch your employee advocacy program.
Finding Your Ideal Advocates Worksheet
Who are the best potential employee advocates in your company? And what content will work best for them? Plan your onboarding strategy with this worksheet.
Social Media Security Checklist
Ensure your employees stay safe and compliant online with our easy-to-understand social media security checklist.
Advocacy Training Plan
Help your team get up-to-speed on professional social media use with this employee advocacy training plan.
Employee Advocacy Glossary
52 key terms and phrases that all employee advocacy program managers and advocates need to know, in a PDF.
Templates Gallery
Find everything from social media templates to key employee advocacy content strategies for program leaders.
Get Your Employee Advocacy Score! 🔎
How Active Are Your Employees on Social Media?
How active are your employees on social media, and how does this compare to your competitors? Better yet, what impact is this having, and how can you improve your employees' presence on social? Find out.
Get Your Score
The Employee Advocacy & Influence Podcast! 🎧
On the podcast, we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Lewis Gray and Elliot Elsley.
All Episodes
Success Stories
Leading companies trust DSMN8 to help achieve their business goals with employee advocacy. Read their stories to find out why!
General Motors: The Power of Employee Advocacy
General Motors: The Power of Employee Advocacy
How Philip Morris International Transformed Employee Advocacy in a Regulated Industry
How Philip Morris International Transformed Employee Advocacy in a Regulated Industry
Swiss Post: How a Multinational Organization Scaled Employee Advocacy
Swiss Post: How a Multinational Organization Scaled Employee Advocacy
Mercuri Urval: Becoming Top of Mind for Top Talent
Mercuri Urval: Becoming Top of Mind for Top Talent
COSMO CONSULT: How FOMO Led to Employee Advocacy Glory
COSMO CONSULT: How FOMO Led to Employee Advocacy Glory
Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way
Kreston Reeves: Encouraging Authentic Employee Advocacy in a Risk-Free Way
AkzoNobel: Driving $100k+ Impact with Employee Influencers
AkzoNobel: Driving $100k+ Impact with Employee Influencers
Greyp Bikes: Empowering Employees to Become Thought Leaders on Social
Greyp Bikes: Empowering Employees to Become Thought Leaders on Social
Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8
Unit4: Turning Inactive Employees Into Social Media Influencers With DSMN8
Employee Social Media Activity Leaderboards 🏆
Where Does Your Company Rank? 👀
We regularly research thousands of companies in over 100 industries and rank them based on their social media presence. Our leaderboards celebrate the companies whose employees consistently share company content on social media. Get the latest leaderboard for your industry!
View LeaderboardsContent Vault 🔒
Celonis’ Chris Sheen: How Employee Advocacy Outperforms Brand Channels [Podcast]
Celonis’ Chris Sheen: How Employee Advocacy Outperforms Brand Channels [Podcast]
How to Set Benchmarks for an Employee Advocacy Program
How to Set Benchmarks for an Employee Advocacy Program
Tom Boston: Why Salespeople Need a Personal Brand in 2025 [Podcast]
Tom Boston: Why Salespeople Need a Personal Brand in 2025 [Podcast]
What 16 Employee Advocacy Practitioners Want You To Know in 2025
What 16 Employee Advocacy Practitioners Want You To Know in 2025
How to Run an RFP for Employee Advocacy Software + Template
How to Run an RFP for Employee Advocacy Software + Template
Strengthening Employee Advocacy in Times of Change
Strengthening Employee Advocacy in Times of Change
How Capgemini Built Influence on a Global Scale With Joe Morris [Podcast]
How Capgemini Built Influence on a Global Scale With Joe Morris [Podcast]
The Business Case for Employee Advocacy
The Business Case for Employee Advocacy
How to Track Employee Advocacy with UTMs
How to Track Employee Advocacy with UTMs
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