Skip to main content

Welcome to Employee Advocacy 101:
DSMN8’s Resource Hub! πŸ‘‹

The Ultimate Guide to Employee Influencers

Whether you're just starting your employee advocacy journey or managing a mature program, the ultimate guide covers everything needed to guarantee advocacy success and empower your employees like never before!


We Analyzed 11,107 Employee LinkedIn Posts

Discover our findings and the key takeaways for getting employees active on social media. Plus the content types and formats they like to share, and what drives the best results.

Read the Report

Employee Advocacy Masterclass with Dropbox!

Dropbox’s Head of Talent Brand Programs runs through her top tips for your first 30 days of starting an employee advocacy program.

Listen To The Masterclass

25 Employee Advocacy Cheat Codes!

Preview 25 chapters from DSMN8 CEO Bradley Keenan’s book, Employee Advocacy: 101 Cheat Codes, and download the accompanying resources.

Preview The Book

Employee Advocacy Essentials πŸš€

From guides on starting your employee advocacy journey to ROI & Reach calculators and even a free social media policy template… Here are the advocacy essentials!

Smart man with beard and glasses looking at book

The Social Employee (eBook)

Discover how having active employees on social improves engagement, sales, and visibility.

Man with bow tie and glasses holding up calculator looking surprised.

Employee Advocacy ROI Calculator

What ROI could you expect from an employee advocacy program? Find out!

Try it
Man and Woman in Workwear doing OK symbol

Social Media Policy Template

Grab the fully customizable employee advocacy-ready social media policy template!

Get Yours
Man looking surprised

Employee Advocacy Reach Calculator

How much could you increase the size of your audience via employee advocacy?

Try it
Two men in suits and hard hats looking at floorplan

Employee Advocacy Program Set Up Guide

From planning to inviting advocates and beyond. Get set up for employee advocacy success!

Smiling man with backpack holding laptop

The Employee Influencer Workbook

Your trusty companion to help plan and launch your employee advocacy program.


Advocacy Training Plan

Help your team get up-to-speed on professional social media use with this employee advocacy training plan.

Get The Plan
Employee Advocacy Glossary

Employee Advocacy Glossary

52 key terms and phrases that all employee advocacy program managers and advocates need to know, in a PDF.


Templates Gallery

Find everything from social media templates to key employee advocacy content strategies for program leaders.

Try Them

Get Your Employee Advocacy Score! πŸ”Ž

How Active Are Your Employees on Social Media?

How active are your employees on social media, and how does this compare to your competitors? Better yet, what impact is this having, and how can you improve your employees' presence on social? Find out.

Get Your Score

The Employee Advocacy & Influence Podcast! 🎧

On the podcast, we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by DSMN8 CEO Bradley Keenan and Senior Marketing Manager Lewis Gray.

All Episodes

Success Stories πŸ”₯

Leading companies trust DSMN8 to help achieve their business goals with employee advocacy. Read the stories below to find out why!

Greyp Bikes Logo

How Greyp Bikes generated a 29x return on investment with employee advocacy.

Kreston Reeves Logo

Encouraging Authentic Employee Advocacy in a Risk-Free Way.

Awin Logo

Unsure not unwilling - how Awin uncovered its own influencers

AkzoNobel Logo

Driving $100k+ impact with employee influencers!

Frank Recruitment Group Case Study

36k+ website visits in 4 months through employee advocates

Unit4 Logo

Turning inactive employees into social media influencers


Employee Social Media Activity Leaderboards πŸ†

Where Does Your Company Rank? πŸ‘€

We regularly research thousands of companies in over 100 industries and rank them based on their social media presence. Our leaderboards celebrate the companies whose employees consistently share company content on social media. Get the latest leaderboard for your industry!

View Leaderboards

Content Vault πŸ”’

Stay Social Savvy!

Sign-up for our newsletter to receive the latest and greatest from all things marketing, social selling, social media, and employee advocacy πŸ‘‡

PLUS as an added bonus we’ll give you YOUR company’s monthly employee engagement score πŸ”₯