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Employee Advocacy for
Retail & Consumer Goods

It's time to empower your employees to create social media content on social media! Powerful software that makes it risk-free for retail companies to build trust, increase organic reach, and boost sales. Attract top talent by showcasing authentic company culture at scale, with the voices people value most: your employees.

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Get started with DSMN8's all-in-one employee advocacy platform today. Leverage employee-generated content to engage your audience on social media, grow organic traffic, and level up social sales. Track results and recognize employee efforts with our detailed analytics suite.

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Or chat with us to get your questions answered now.

DSMN8 - The Employee Advocacy Platform is a leader in Employee Advocacy on G2
DSMN8 - The Employee Advocacy Platform is a leader in Mid-Market Enterprise Social Networking (ESN) on G2
DSMN8 - The Employee Advocacy Platform is a leader in Enterprise Employee Advocacy on G2
DSMN8 - The Employee Advocacy Platform is a leader in Enterprise Enterprise Social Networking (ESN) on G2

The Challenges of Employee Advocacy for
Retail and Consumer Goods

You want to stand out from your competitors on social media, especially in a saturated industry like retail.

Meanwhile you’re looking to attract quality candidates for your open positions.

So you’ve decided that authentic content from employees is the way to go.


It’ll boost your social media reach, leading to increased sales, while giving a positive impression of your company culture to potential recruits.


Although you want your employees to be empowered to create social media content, what happens if they post something inappropriate?

The last thing you need is a PR nightmare.

How can you monitor the content your employees create and share to make sure it’s on-brand and legally compliant?

With a small team of 10-50 employees, a manual employee advocacy program is manageable…

But when it comes to about consumer goods businesses with over 500 employees?

That’s when you need an employee advocacy platform.

The Solution

Start with creating a clear social media policy that outlines what employees can and can’t post online.

Provide training and support, letting your employees that you’re actively encouraging them to build personal brands.

Now it’s time to make it easy for them to create and share on-brand content.

DSMN8’s All-in-One Employee Advocacy Platform helps you master employee-generated content, authentically showcase your company culture, reach and influence top talent, and engage your workforce like never before.

Our dedicated customer success team will guide you through the process of setting up your employee advocacy program, provide support to your program managers, and training for all employees using the platform.

Your Brand-Approved & Compliant Content Feed

DSMN8 delivers a managed stream of consistent company news, commentary, and thought leadership from your employees to key audiences. Content admins can approve all employee-generated content to ensure messaging is appropriate, on-brand, and legally compliant.

Humanize Your Company Content

There's no more authentic way to showcase life at your company than through the people who live it day-in and day-out: your employees. Studies show that a company's employees have an accumulative reach 10x higher than company social media pages. Build trust on social media with employee-generated content, and attract top talent.

Engage Employees Like Never Before

Personalize the content feed to provide the most relevant experience to each employee through advanced user and team segmentation. Content can be segmented by language, department, groups, and interests. Quickly scale and grow large advocacy programs that capture the interests of employees, without the need for manual content management.

Don't Have Enough Time?

We get it: retail employees are busy. With DSMN8, employees can opt for AI-assisted auto-scheduling. Our technology manages content distribution in natural streams to avoid duplication across networks. DSMN8 integrates with the tools you already use: Microsoft Teams and Slack. Our mobile app makes it easy for employees to share on-the-go!

Dedicated Program Manager Features

Full oversight of your employee program is complemented with exclusive program manager permissions. Whatever the scale, manage your program with ease. Assign permissions to specific groups, departments, or roles for additional support. Allow specific employees to curate, review, and approve submissions.

Reward Employee Participation and Success

Those in sales or marketing roles will know the benefits of sharing to social media. It drives engagement, improves social selling, and allows you to develop your personal brand with thought leadership. However, there's no hiding the fact that some employees might need that extra push! Drive adoption and engagement with the built-in points-based gamification engine.

How Employee Advocacy Elevates Your Company

Increase Sales with Employee-Generated Content

Turn your organization into an active sales force and social selling machine! Increase sales by making it easy for your employees and organization to stand out on social media.

An effective employee advocacy program amplifies your content, expertise, and reputation at scale. Consistently showcase the topics and news relevant to your organization through active employee participation.

Support your employees in becoming active, recognized experts in their field. You’ll engage more of your target audience, facilitating stronger relationships and insight-rich conversations.

It’s never been simpler to showcase your organization’s expertise! Leads generated through employee advocacy are 7 times more likely to convert (IBM). The saying “people buy from people” really can be activated at scale for your organization, meaning you’ll convert more opportunities in no time.

Features That Make This Possible:

• Company Approved Content    • Leaderboards

• Smart Posting    • UTM Tracking

DSMN8 platform video screenshot

Give your content the reach and engagement it deserves.

We’ll help you grow your social share of voice. DSMN8 makes it easy for retail employees at all levels to become more active across their social networks.

Our platform serves the most relevant and compliant on-brand content ready for employees to share, creating a custom distribution channel for your brand. Maximize the awareness and impact of content created by your marketing team.

Employee-shared content typically sees 8x more engagement than brand content (Social Media Today Employee Advocacy Survey 2019). The answer to greater performance for your key messaging is already within your company.

Combine this with 92% of consumers trusting peer recommendations, even from those they don’t know, over brand content (Expert Voice, Psychology of Brand Trust). Then you can see the potential impact an effective employee advocacy program can have!

Give your employees a reason to increase word-of-mouth, strengthen relationships, and advocate for your company with DSMN8’s employee advocacy tool. Provide the most relevant content around the key topics your customers, prospects, and future employees value.

Features That Make This Possible:

• Content Sources    • User & Team Segmentation

• Native Sharing    • Gamification

DSMN8 platform screenshot author

Showcase your company culture in the most authentic way.

It's no secret that quality candidates will check out your company social media pages before applying for a job. When they look, what will they see? Will they see staged stock photography, or will they get a genuine feel of what it's like to work for your company?

Workplace happiness and job satisfaction are hugely important factors for the emerging workforce. Reading is one thing, but seeing behind-the-scenes content is how quality candidates really get to know their future colleagues.

Encouraging employees to create photo and video content of those special behind-the-scenes moments is the perfect way to source authentic company culture content at scale.

DSMN8 is the one-stop-shop for employees to capture, submit, and be rewarded for creating text, photo, and video content. Admin users can then approve, give credit, and upload for company-wide sharing.

Features That Make This Possible:

• Gamification    • Native Video Sharing

• Native Image Sharing    • Centralized Dashboard

DSMN8 Content Platform Screenshot

Ensure maximum reach of every job opportunity shared.

With our Employee Advocacy Platform, we'll help you grow your social share of voice, by making it easy for your employees to be more active on their professional social networks.

The basic theory of employee advocacy is that a company's employees have a cumulative following of more than 10x the company's corporate accounts. By getting your employees to share, the potential reach of your content will significantly broaden, with results of up to 561% recorded!

In a Glassdoor study, 76% of decision-makers said that attracting quality candidates was their biggest challenge. Well, what if it's because those quality candidates aren't seeing your posts advertising a vacancy?

According to Linkedin data, over 75% of people who recently changed jobs used Linkedin to inform their decision. Recruits sourced on Linkedin were 40% less likely to leave the company within the first six months.

Sharing job opportunities via your employees means that top candidates are more likely to see them. They're more likely to engage too!

Features That Make This Possible:

• Smart Posting    • Native Sharing

• Unique Content    • Post Scheduling


DSMN8 Employee Advocacy App Leaderboard

Empower your retail and consumer goods employees to create authentic content. Showcase your true company culture and reach the right people!

See it in action

Employee Advocacy
Software for Your
Entire Organization

IOS & Android Apps

Be in the palm of your employee's hands. Intuitive IOS and Android mobile applications enable easy use by all employees whatever the level of a user's technical ability.

Analytics & Reporting

Get insight into your entire employee advocacy program, with detailed performance analytics. UTM parameters allow you to integrate program data with the platforms you already use (Google Analytics, HubSpot, Salesforce, and more).

Company Notifications

Targeted, real-time, or automated notifications across any device. Dispatch those critical updates wherever employees are, across email, Slack, Teams, mobile push, and in-app.

Simplified User Experience

Our user interface is similar to many popular social media applications. This enables easy use by all employees whatever their level of technical ability.

Integrate Trusted Sources

Your top content ready and waiting to help quickly scale and grow your program without manual content management. Minimize the level of effort required while keeping your employees engaged with fresh content.

Employee Personalization

Provide the most relevant content experience to each employee through user and team tags. A custom feed ensures a more relevant program, meaning greater user adoption and success!

Brand Customization

Create a familiar experience by customizing DSMN8 with your company's logo & colors across desktop and mobile to drive user adoption.

Simplified Social Sharing

Directly share to Facebook, LinkedIn, Twitter, Instagram, Xing, Messenger, WhatsApp, and Email. Measure employee reach and track unique engagement across social channels.

Employee Polls

Want instant feedback? You've got it! Easily set up a quick survey for employees to answer. Decide whether to poll specific employees, groups, or go company-wide.

How Active Are Your Employees On Social?

We regularly research thousands of companies in an array of industries and rank them based on their social media presence. Where does your company rank? Get the latest retail and consumer goods industry leaderboard! 👇

Latest Leaderboards

Become the company people trust and want to work for, through employee influence.

Bring your teams, social channels, and content together to launch a high-impact employee advocacy program in no time!

Thousands of employees around the world use DSMN8 to make brand communications more human at scale.

See it in action
employee advocacy for retail