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The Employee Advocacy Course: Get Certified in Employee Advocacy

The "Mini MBA" in employee advocacy. Brought to you by DSMN8 CEO and employee advocacy practitioner, Bradley Keenan.

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Become your organization's employee advocacy expert.

This is a DSMN8-certified course that will give you the skills you need to succeed with employee advocacy. Our on-demand lessons are hosted by DSMN8’s Founder & CEO, Bradley Keenan.

So, what do we know? DSMN8 is the #1 ranked employee advocacy platform, and we’ve helped launch hundreds of employee advocacy programs with some of the world’s biggest companies, including McKinsey & Company, Nokia, and Nestl√©.

We’ve compiled all of our learnings from 7+ years in the space to deliver the absolute essentials for employee advocacy success.

The course is made up of 11 modules, each with a skills assessment and supporting resources to further your learning.

Enroll today and get a free copy of Bradley’s book, ‘Employee Advocacy: 101 Cheat Codes’ (available in physical, audio, and PDF formats).

The skills you need to succeed with employee advocacy.


11 on-demand lessons covering the core subject areas.

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Test your knowledge with end of module assessments.


Free access to Bradley Keenan's book on employee advocacy.


Certification from the #1 ranked employee advocacy platform.

What You'll Learn in Each Module

Find out the history behind employee advocacy, and how it shifted from a nice-to-have to an absolute essential.

How employee advocacy benefits marketing, and debunking the myth that employee advocacy is just for marketing.

Why employee advocacy has become a must-have for salespeople and a key part of every social selling strategy.

How employee advocacy benefits different areas of HR, from talent acquisition to employer branding teams.

Learn the benefits for each employee and how to communicate them for increased enthusiasm and participation.

How employee advocacy works on social media, and the importance of having an advocacy-ready social media policy.

Would employee advocacy be right for your company? Take a reading of your content output and company culture.

When getting sign-off for your program, there’ll be questions asked. Learn how to address them.

Discover what content strategy you’ll need for the best possible results, from content output to content types.

Learn all about the groups of employees you’ll want to invite to your program, and the Pyramid of Employee Influence.

Defining and measuring success. What metrics to track, and how to demonstrate the impact to leadership.

From strategies for keeping employees engaged to recognizing their efforts, here’s how to ensure continued success.

The Employee Advocacy Certification - Your Host, Bradley Keenan

Your Professor

Bradley Keenan is the Founder & CEO of DSMN8.

Over the past 7 years, DSMN8 has helped launch hundreds of employee advocacy programs for organizations of all sizes. Bradley has been here from day one, guiding the team to deliver the best possible results for any organization looking to leverage employee advocacy.

Bradley has compiled both his and the business’s key learnings into 12 core subject areas that make up the modules of this course.

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