The basic theory of employee advocacy is that your employees will have a cumulative reach that is around 10x the size of that of your corporate accounts. So, by tapping into the networks of your internal influencers you are able to reach and engage a much wider audience.
Many brands remain unaware of the potential effect their employees could have on their organization, and only now are brands waking up to the realization that employees are a much more reputable source of information than a company or its corporate page.
Why? Well, people don’t fully trust brands anymore. In fact, 76% of people say that they are more likely to trust the recommendations of someone they know over any form of branded content. So, not only are you able to further your reach with your employees, but messaging from them is seen as a more trustworthy and reputable source of information. It’s a win-win! You may be wondering, so what could your potential reach be?
Simply answer the questions below to see the potential reach your company could have with your employee influencers.