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      • Employee Advocacy
      • Employer Branding
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    • Column 1
      • Blog
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      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
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DSMN8
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Employee Advocacy

Wondering what employee advocacy is? How can it help your brand grow on social media and reach business goals? Here’s everything you need to start, manage, and scale your employee advocacy program.

How to Manage Employee Advocacy in Financial Services | Aviva Investors [Podcast] Thumbnail featuring guestPodcastEmployee Advocacy

How to Manage Employee Advocacy in Financial Services | Aviva Investors [Podcast]

Beatrice Edera Panariello discuss how she scaled a global, award-winning employee advocacy program that manages over £250 billion in assets.
Selina Sher Gill
Selina Sher Gill29/04/2026
How Meta Scaled Employee Advocacy | Zach Blew [Podcast] PodcastEmployee Advocacy

How Meta Scaled Employee Advocacy | Zach Blew [Podcast]

Zach reveals the playbook used to launch a thriving advocacy program at Meta, focusing on the transition from a pilot to a global mature strategy.
Selina Sher Gill
Selina Sher Gill22/04/2026
How to Build an Employee-Generated Content Program Employee AdvocacyEmployee InfluencersPersonal Branding

How to Build an Employee-Generated Content Program

Learn how to build an employee-generated content program that scales, with examples from Barclays, BT, and Hilton. Goals, governance, activation, measurement.
Emily Neal
Emily Neal21/04/2026
Practicing What We Preach: How DSMN8 Uses DSMN8 How DSMN8 Uses DSMN8DSMN8 PlatformEmployee Advocacy

Practicing What We Preach: How DSMN8 Uses DSMN8

How Marketing Uses DSMN8. How Our CEO Uses DSMN8. How Sales Use DSMN8. How Customer Success Uses DSMN8. "Put your money where your mouth is,…
Lewis Gray
Lewis Gray15/04/2026
What’s Working on LinkedIn in 2026? Report Key Findings employee thinkingEmployee AdvocacyOriginal Research

What’s Working on LinkedIn in 2026? Report Key Findings

Discover which LinkedIn content formats actually drive reach, engagement, traffic, and pipeline — based on 110,000 real employee posts analyzed by DSMN8.
Jody Leon
Jody Leon14/04/2026
New Data: Sales Teams Lead Employee Advocacy. A Guide for Sales Leaders. happy salespersonEmployee AdvocacyOriginal ResearchSocial Selling

New Data: Sales Teams Lead Employee Advocacy. A Guide for Sales Leaders.

Data from 200 advocacy programs shows sales teams are the most active employee advocates. Here's what that means for sales leaders in 2026.
Emily Neal
Emily Neal13/04/2026
Employee Advocacy 2026 Benchmarks: Trends, Data & Takeaways [Podcast] Lewis and screenshots of findings from the benchmark report.PodcastEmployee Advocacy

Employee Advocacy 2026 Benchmarks: Trends, Data & Takeaways [Podcast]

Lewis breaks down the insights from the second annual Employee Advocacy Benchmark Report. Drawing on data from over 200 global programs.
Selina Sher Gill
Selina Sher Gill08/04/2026
Why is Employee Advocacy Essential for Employer Branding? | Rolls-Royce’s Steven Brand [Podcast] PodcastEmployee Advocacy

Why is Employee Advocacy Essential for Employer Branding? | Rolls-Royce’s Steven Brand [Podcast]

Steven Brand from Rolls-Royce shares the strategy behind launching their first global employer brand and explains why advocacy its importance.
Selina Sher Gill
Selina Sher Gill01/04/2026
Why Your Consultants Are Your Best Marketing Channel With Efficio’s Vicky Cunningham [Podcast] Thumbnail featuring Vicky CunninghamPodcastEmployee Advocacy

Why Your Consultants Are Your Best Marketing Channel With Efficio’s Vicky Cunningham [Podcast]

Vicky Cunningham explores how Efficio transformed its social strategy by leveraging employee advocacy to drive direct business opportunities.
Selina Sher Gill
Selina Sher Gill25/03/2026
Employee Advocacy vs. Paid Social: Which Delivers More? Employee AdvocacyMarketingOriginal Research

Employee Advocacy vs. Paid Social: Which Delivers More?

Is paid social eating your budget? See how employee advocacy delivers lower CPCs, higher trust, and better ROI — with benchmark data from 200 programs.
Emily Neal
Emily Neal20/03/2026
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Enroll Now: Free Employee Advocacy Course (2026 Edition)
  • Why DSMN8
  • Platform
    • DSMN8 Platform
    • 90 Second Product Tour
    • Executive Influencer Platform Tour
    • Features
    • Integrations
    • Security
    • Managed Services
  • Use Cases
    • Column 1
      • Employee Advocacy
      • Employer Branding
      • Employee Communications
      • Employee Influencers
      • Executive Influencers
    • Column 2
      • Marketing
      • Social Media Marketing
      • Social Selling
      • Talent Acquisition
    • Column 3
      • Financial Services
      • Banking
      • Business Consulting
      • Computer Software
      • Cybersecurity
      • Healthcare & Pharmaceuticals
      • Insurance
      • Law & Legal Services
      • Recruitment Consulting
      • Technology
    • Column 4
      • Aerospace & Defense
      • Automotive
      • Industrial Engineering
      • Manufacturing
      • Oil and Energy
      • Personal Care Product Manufacturing
      • Real Estate
      • Retail & Consumer Goods
      • Semiconductors
      • Textiles
      • Transport & Logistics
      • Utilities
  • Pricing
  • Resources
    • Column 1
      • Blog
      • Podcast
      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
  • Company
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