How Employee Advocacy Aligns Internal and External Communications

We analyzed 1,000+ LinkedIn posts and found 35% of engagement on company content comes from co-workers. Here's how employee advocacy bridges the gap.

Emily Neal16/06/2026

LinkedIn Employee Advocacy Original Research

Does LinkedIn Content Format Actually Matter? 10 Experts Weigh In

Does LinkedIn content format really matter? Our analysis of 110,000 posts, plus insights from 10 experts, reveals what to focus on instead.

Emily Neal08/05/2026

Employee Advocacy LinkedIn Original Research

What’s Working on LinkedIn in 2026? Report Key Findings

Discover which LinkedIn content formats actually drive reach, engagement, traffic, and pipeline — based on 110,000 real employee posts analyzed by DSMN8.

Jody Leon14/04/2026

Employee Advocacy Original Research

New Data: Sales Teams Lead Employee Advocacy. A Guide for Sales Leaders.

Data from 200 advocacy programs shows sales teams are the most active employee advocates. Here's what that means for sales leaders in 2026.

Emily Neal13/04/2026

Employee Advocacy Marketing Original Research

Employee Advocacy vs. Paid Social: Which Delivers More?

Is paid social eating your budget? See how employee advocacy delivers lower CPCs, higher trust, and better ROI — with benchmark data from 200 programs.

Emily Neal20/03/2026

Employee Advocacy Employee Influencers LinkedIn Original Research

Why 94% of Employee Advocates Credit LinkedIn for Career Growth (+ Examples)

DSMN8's benchmark report found 94% say posting on LinkedIn helps their careers. Here's proof: real professionals share how consistent posting opened unexpected doors.

Emily Neal05/02/2026

Employee Advocacy Original Research Trending

Employee Advocacy Benchmarks for 2026: Report Findings

Employee advocacy benchmarks for 2026: trends, data, and insights on how leading companies engage employees on social media. Key takeaways from the 2026 report.

Emily Neal15/01/2026

Employee Advocacy Employee Influencers LinkedIn Original Research Trending

Global Employee Advocacy Rankings: Best of 2025

Discover the top LinkedIn employee advocates of 2024, showcasing companies excelling in employee advocacy by region and size. See who’s leading the way!

Emily Neal13/01/2026

Employee Advocacy Original Research