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      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
      • Earned Media Value CalculatorInstantly calculate the ROI of employee content.
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Original Research

Original research and reports on employee advocacy, executive influence and employee social media activity by DSMN8.

Handling Negative Social Media Comments: A Guide for Employee Advocates Employee AdvocacyOriginal Research

Handling Negative Social Media Comments: A Guide for Employee Advocates

Discover how brands and employee advocates can respond to negative comments online, without damaging trust or brand reputation.
Emily Neal
Emily NealNovember 13, 2025
Your Employee Advocacy Strategy is Probably Missing These 5 Data-Backed Moves surprised employeeEmployee AdvocacyOriginal Research

Your Employee Advocacy Strategy is Probably Missing These 5 Data-Backed Moves

Upgrade your employee advocacy strategy with 5 data-backed insights. Find out what really works based on our study of 500,000 LinkedIn posts.
Emily Neal
Emily NealAugust 15, 2025
Does LinkedIn Organic Reach Still Exist? A Data-Driven Investigation employee holding magnifying glassLinkedInOriginal ResearchSocial Media

Does LinkedIn Organic Reach Still Exist? A Data-Driven Investigation

Is LinkedIn limiting organic reach for company pages? We dive into the data, algorithm shifts, and strategies to keep your brand in the spotlight.
Emily Neal
Emily NealMarch 19, 2025
Global Employee Advocacy Rankings: Best of 2024 Employee AdvocacyEmployee InfluencersLinkedInOriginal Research

Global Employee Advocacy Rankings: Best of 2024

Discover the top LinkedIn employee advocates of 2024, showcasing companies excelling in employee advocacy by region and size. See who’s leading the way!
Emily Neal
Emily NealJanuary 14, 2025
Employee Advocacy Benchmark Report 2025 Key Findings employee looking at phone excitedEmployee AdvocacyOriginal Research

Employee Advocacy Benchmark Report 2025 Key Findings

Key findings, insights and statistics from the Employee Advocacy Benchmark Report 2025. Discover how and why organizations are implementing employee advocacy.
Emily Neal
Emily NealOctober 7, 2024
We Analyzed 11,107 Employee LinkedIn Posts and This Is What We Found man holding magnifying glassEmployee AdvocacyExecutive InfluenceLinkedInOriginal ResearchSocial MediaTrending

We Analyzed 11,107 Employee LinkedIn Posts and This Is What We Found

We analyzed over 11 thousand posts from a LinkedIn employee advocacy program. Here's what we learned about the content types, topics, and employees involved.
Emily Neal
Emily NealFebruary 12, 2024
The Impact of Executive Social Media Presence the impact of executive social media presenceEmployee AdvocacyEmployee InfluencersExecutive InfluenceMarketingOriginal Research

The Impact of Executive Social Media Presence

What effect does your CEO sharing social media content have? We dive into the data to reveal the impact of executive social media presence.
Emily Neal
Emily NealDecember 12, 2023
Uncovering an Unlikely Link: Social Media Presence & Stock Price New research reveals link between social media presence and stock price! | DSMN8Employee AdvocacyOriginal Research

Uncovering an Unlikely Link: Social Media Presence & Stock Price

What causes a change in stock price and is there a role to be played by your employees? Evidence from our research suggests an unlikely…
Lewis Gray
Lewis GrayJune 21, 2022
REVEALED: The Most Active Unicorn Companies on Social [Report] REVEALED: The Most Active Unicorn Companies on Social [Report]Employee AdvocacyEmployee InfluencersOriginal Research

REVEALED: The Most Active Unicorn Companies on Social [Report]

*Mic drop* We did it. We did something really big 😬 Here at DSMN8, we regularly conduct research. Specifically, we conduct industry-specific research to determine…
Lewis Gray
Lewis GrayJune 8, 2022
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Enroll Now: Free Employee Advocacy Course (2026 Edition)
  • Why DSMN8
  • Platform
    • DSMN8 Employee Advocacy Platform
    • 90 Second Tour
    • Executive Influencer Tour
    • Features
    • Integrations
    • Security
    • Managed Services
  • Use Cases
    • Column 1
      • Employee Advocacy
      • Employer Branding
      • Employee Communications
      • Employee Influencers
      • Executive Influencers
    • Column 2
      • Corporate Comms & PR
      • Marketing
      • Social Media Marketing
      • Social Selling
      • Talent Acquisition
    • Column 3
      • Financial Services
      • Banking
      • Business Consulting
      • Computer Software
      • Cybersecurity
      • Healthcare & Pharmaceuticals
      • Insurance
      • Law & Legal Services
      • Recruitment Consulting
      • Technology
    • Column 4
      • Aerospace & Defense
      • Automotive
      • Industrial Engineering
      • Manufacturing
      • Oil and Energy
      • Personal Care Product Manufacturing
      • Real Estate
      • Retail & Consumer Goods
      • Semiconductors
      • Textiles
      • Transport & Logistics
      • Utilities
  • Pricing
  • Resources
    • Column 1
      • Blog
      • Podcast
      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
      • Earned Media Value CalculatorInstantly calculate the ROI of employee content.
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
  • Company
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