![REVEALED: The Most Active Unicorn Companies on Social [Header]](https://dsmn8.com/wp-content/uploads/2022/06/REVEALED-The-Most-Active-Unicorn-Companies-on-Social-Header-jpg.webp "REVEALED: The Most Active Unicorn Companies on Social [Report] 1")
*Mic drop*
We did it.
We did something really big 😬
Here at DSMN8, we regularly conduct research.
Specifically, we conduct industry-specific research to determine which companies (and industries) have the most active employees on social media.
How?
We compile a list of companies in each industry.
Then, our data team pulls data to determine what % of their employees shared content to LinkedIn over a 30-day period.
We then rank them based on their score 📊
Why do we do this?
Because employee advocacy is our bread and butter! 🍞
And we not only want to build awareness around the impact employee advocacy can have, but we also want an opportunity to give kudos to companies whose employees are regularly creating and sharing content.
Now, we can’t easily tell how much of what’s shared is company content.
So, it’s not strictly clear-cut employee advocacy.
But, frankly, it doesn’t matter 🤷♂️
Having a workforce with a strong social presence is a huge asset.
In a digital-first and post-pandemic world…
Personal branding is more important than ever.
If your employees are visible and getting in front of your audiences.
Then YOU (the company) are too! 🙌
Our industry research is a great indicator for any organization looking to launch an employee advocacy program.
It tells them that they have a workforce that uses and sees the value of social media.
Often, companies reach out to us to say that they had no idea their employees were so active!
Sometimes it’s the opposite…
The organization sees the value, but its employees don’t really have a social media presence 😩
Our research spotlights this and offers some tips on how to improve.
It’s a win-win!
This year, we had a question.
After looking at a number of tech unicorns.
We wondered:
“Is there a link between employee advocacy and the success of these companies?” 🤔
So, we decided to go big!
We compiled a list of unicorn companies with 200+ employees on LinkedIn.
Any industry, any location.
We did the research and compiled the data.
Then ranked the companies to determine WHICH unicorns had the most active employees on social!
We even broke it down by geography to see how each region compares
The results tell an interesting story! 👇
The highest-ranking company had a whopping 58.14% of their employees share to social over the course of 30-days.
The highest we have EVER seen 🤯
(and we’ve compiled the same data for 92 separate industries)
The average % of employees who shared across all companies was 18.65%
Not to sound like a broken record here…
But that is also the highest we have EVER seen from any specific industry 👏
Total % of
Employees Who Shared
The % of employees who shared at the #1 ranked company.
58.14%
18.65%
Average % of
Employees Who Shared
The average monthly employee share rate across all companies included.
At this stage, this comes as no surprise to us.
More and more companies are leveraging their employees’ influence on social.
In fact, Gartner predicts that by 2023…
90% of B2B brands will incorporate scaled employee advocacy programs into their marketing strategies 🚀
When the pandemic came along, companies shifted their attention to social and digital.
More and more of them began to realize the untapped potential of their employees’ influence.
Collectively, employees’ networks are, on average, 10x the size of the company’s collective social following.
Plus, when an employee shares, they’re considered to be a more trustworthy and authentic source of information than the same message shared by the company page.
In fact, 76% of people say they’re more likely to trust content shared by “normal people” over a brand.
As a result, content shared by employees has been found to receive 8x more engagement.
Employee advocacy has been a sleeping giant for years now.
The biggest, fastest-growing, and most successful organizations leverage their employees’ networks to build brand awareness and generate new business.
What’s stopping you? 😉
Ready to get started with the #1 employee advocacy platform?
Wondering how active your team already is, and how this compares with your competitors?
Lewis Gray
Senior Marketing Manager at DSMN8. Lewis runs DSMN8's own employee advocacy program, putting the platform into practice from the inside, hosts The Employee Advocacy Podcast, and launched the Employee Advocacy Certification Course. His background in sales informs his approach to demand generation and B2B content strategy.
