Marketing

Where to Spend Your 2027 Marketing Budget (And Where Not To)

Planning your 2027 marketing budget? Here's what's changing this year, a channel-by-channel benefits breakdown, and where employee advocacy fits.

Emily NealSeptember 2, 2026

Employee Advocacy Marketing Original Research

Employee Advocacy vs. Paid Social: Which Delivers More?

Is paid social eating your budget? See how employee advocacy delivers lower CPCs, higher trust, and better ROI — with benchmark data from 200 programs.

Emily NealMarch 20, 2026

Employee Advocacy AI Marketing

Why Brand Is Back: Marketing Beyond the Funnel in an LLM-Led World

Inbound still works, but the funnel doesn’t. Learn how brand and employee advocacy drive visibility, trust, and demand in an AI-led world.

Emily NealDecember 24, 2025

Employee Advocacy AI Marketing

Loop Marketing, But More Human: Introducing The Advocacy Loop

An in-depth look at HubSpot’s Loop Marketing framework and how its principles extend to employee advocacy by combining AI, personalization, and human connection.

Emily NealOctober 8, 2025

employee thinking holding pencil and notebook

Employee Advocacy AI Marketing Trending

How Employee Advocacy Humanizes AI GTM Strategies

AI drives efficiency, but employee advocacy delivers trust. Learn how to combine both for a future-proof GTM strategy.

Emily NealSeptember 17, 2025

Employee Influencers Marketing

What is Employee-Generated Content? The Ultimate Guide

Learn why Employee-Generated Content drives 9x more engagement. Discover how to leverage EGC in your social media strategy.

Lewis GrayAugust 19, 2025

Employee Advocacy AI Marketing

Employee Advocacy for AI SEO: Your Secret Weapon in the Age of ChatGPT

Discover the secret to dominating AI search results: employee advocacy that gets your brand recommended by ChatGPT, Perplexity & Google's AI.

Emily NealAugust 8, 2025

woman holding hands to mouth to make an exciting announcement

Employee Advocacy Employer Branding Marketing

Employee Advocacy for Promoting Events

Ways to leverage employee advocacy for promoting events on social media to reduce promotional costs, build trust, and engage employees, with examples.

Emily NealApril 26, 2024

Employee Advocacy Marketing

How To Extend The Shelf-Life of Marketing Content

Learn how to extend the shelf-life of marketing content to reach a wider audience. 5 strategies to repurpose, refresh, and promote your content effectively!

Emily NealApril 18, 2024

Employee Advocacy Employer Branding Marketing

Why Employee Advocacy Programs Need Multiple Stakeholders

Which department owns employee advocacy? Marketing is the obvious answer, but there's value in having multiple stakeholders across your business. Here's why.

Emily NealApril 3, 2024

Marketing

Where to Spend Your 2027 Marketing Budget (And Where Not To)

Employee Advocacy vs. Paid Social: Which Delivers More?

Why Brand Is Back: Marketing Beyond the Funnel in an LLM-Led World

Loop Marketing, But More Human: Introducing The Advocacy Loop

How Employee Advocacy Humanizes AI GTM Strategies

Employee Advocacy for AI SEO: Your Secret Weapon in the Age of ChatGPT

How To Extend The Shelf-Life of Marketing Content

Why Employee Advocacy Programs Need Multiple Stakeholders

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