It’s a hot topic. And it’s a debated one. What is Earned Media Value (EMV)? Is it just a soft metric? And is there any…
Lewis Gray29/04/2022
T-Mobile's former CEO, John Legere (image originally used here) In the current business landscape, a CEO can be just as much a part of a…
Lewis Gray26/05/2020
Are you ready to put your employees at the center of your brand’s communications? (Photo from Canva) This article was originally written for Business 2…
Lewis Gray10/04/2020
Make some noise on social media! Make sure each opportunity reaches as many people as possible. Fill more roles with employee advocacy. As one of…
Lewis Gray26/03/2020
This is the dawn of the golden age for marketers on LinkedIn Social media has changed marketing for good. According to recent research from We Are…
Lewis Gray24/03/2020
A new research report from Hinge Research Institute outlines employee advocacy, its benefits, and much more. All data and imagery referenced come from Understanding Employee…
Lewis Gray19/03/2020
Bill Gates wrote 'Content is King' for Microsoft's blog back in 1996 "Content is King" was declared by Bill Gates in an essay he wrote…
Lewis Gray18/03/2020
Setting individual goals for employees is a great way to work towards hitting your company-wide goals After you’ve fully established an employee advocacy program within…
Lewis Gray17/03/2020
DSMN8 features internal video announcements for truly effective remote leadership The last month has seen a surge in conversation around remote working. Due to the…
Lewis Gray11/03/2020
