60% of people trust individual voices over brand messaging (Edelman), yet most aerospace & defense companies still lead with the corporate logo.
Build trust. Attract talent. Be visible.
DSMN8 helps your engineers and executives share expertise on social media that builds trust, attracts scarce talent, and strengthens your position in competitive bid environments.
The credibility gap most A&D companies don't see coming:
Across the Defense & Space Manufacturing sector, only 3.87% of employees are actively sharing on LinkedIn on average (DSMN8), leaving hard-won technical expertise invisible to the market.
The talent shortage is acute. Over 67% say attracting and retaining a quality workforce is a primary business challenge (Deloitte), yet most employer branding in A&D still relies on job postings alone.
Give your people a voice, and your company a competitive edge.
Your engineers have credibility that no corporate page can replicate. Most of it never leaves the building.
In aerospace and defense, procurement decisions are rarely made on spec sheets alone. Decision-makers buy from companies they already trust, and that trust is built over time through visible expertise. Yet across the sector, fewer than 4% of employees are actively sharing on LinkedIn while competitors build their reputations.
DSMN8 gives your technical and executive teams a structured, compliant way to be present in the conversations that matter.
AI personalization, delegate access with approval workflows, and auto-scheduling mean even the busiest engineers and executives can share with confidence, without adding to their workload.
Attract the specialized talent everyone else is competing for.
When your team shares the problems they’re solving, the programs they’re working on, and the culture they’re part of, candidates see what it’s really like to work with you.
For Talent and Employer Brand leaders, that means stronger visibility with passive candidates, higher-quality applicants, and faster hires in a market where top engineers and cleared professionals are rarely looking, but always watching.
With DSMN8, your people become your most persuasive recruitment channel.
Full oversight, without slowing your people down.
Aerospace and defense organizations operate under strict regulatory and security requirements, and employees need to be cautious about what they share on social media.
DSMN8 is built to work within those constraints:
- Provide pre-approved content employees can share with confidence.
- Restrict caption editing where necessary.
- Use segmentation to ensure the right content reaches the right people, by region, department, or seniority level.
- Role-based permissions and ISO 27001 certification give your security and compliance teams the assurance they need.
How DSMN8 Works
Step 1: Centralize your content
Pull approved thought leadership, R&D updates, and industry commentary into one personalized feed so your engineers, program managers, and executives always have something relevant and ready to share.
Step 2: Make sharing effortless
AI personalization, one-click sharing, and built-in approval workflows mean your team can post with confidence, without adding to their workload or creating compliance risk.
Step 3: Prove the impact
Track participation, earned media value, and have the numbers ready when leadership asks whether it’s working.
Whether you’re a defense contractor, aerospace prime, or government agency, DSMN8 adapts to your needs.
Efficient content sharing
AI, auto-scheduling & one-click boosting for your busy technical teams.
Secure and compliant
Enterprise security with ISO 27001 certification, SSO, and approval workflows.
Executive influence
Scale thought leadership with executive influencer tools and delegate access.
User-friendly
Easy for employees to use and admins to manage on desktop and mobile, while integrating with internal comms.
ROI & analytics
Demonstrate measurable impact with ROI-driven analytics.
Constant innovation
Built for employee advocacy since 2016 with expert support and continuous development.
When we launched, it wasn’t just about getting employees to share. It was about changing mindsets. People had been unsure if they were even allowed to post about GM. Now, they don’t just feel comfortable, they’re excited to share their stories.
Sarah Holm, Director of Corporate Social and Digital Channel Communications.
of employees in the #1 defense company are sharing content on LinkedIn.
How active are your employees on social media?
and how does this compare with your competitors?
The companies winning procurement conversations in Aerospace and Defense aren’t louder. They’re more credible.
Discover how your engineers, program managers, and leadership can build authority, attract talent, and strengthen your competitive position without adding to their workload.
Explore Case Studies
Frequently Asked Questions
What value does DSMN8 bring to aerospace & defense companies?
DSMN8 helps aerospace and defense professionals share technical expertise, insights, and industry commentary in a way that builds genuine credibility with decision-makers and talent. In a sector where trust and reputation directly influence contract outcomes, employee voices reach further than corporate messaging alone.
How does DSMN8 work?
DSMN8 provides your employees with a desktop dashboard and mobile app of ready-to-share content. Admins can pre-approve posts and let employees suggest content and add their own voice.
With built-in scheduling, automation, and analytics, it’s easy to launch and scale an advocacy program without adding extra workload to already stretched security teams.
What results can I expect from DSMN8?
Most clients see a significant lift in reach and engagement within weeks of launching. In fact, employee-shared posts consistently outperform branded content.
Our customers report increased website traffic, social media reach and engagement, more applicants for roles, and higher-quality leads, all while reducing reliance on ads.
How secure is DSMN8?
Security is a top priority for DSMN8. We hold an ISO-27001 certification, support Single Sign-On (SSO), and adhere to strict enterprise data protection standards. You can be confident that your brand and employee data are safe. Learn more about DSMN8’s security.
What tools does DSMN8 integrate with?
DSMN8 connects with tools like Slack, Salesforce, Microsoft Teams, Analytics platforms, and more. This makes it easy to keep advocacy aligned with your marketing and sales stack, while making adoption smooth for employees. Read more about our integrations.
How do you measure success with DSMN8?
DSMN8’s analytics suite shows you exactly what’s working: shares, clicks, engagement, earned media value, and more. You’ll know exactly which content and teams drive results and how engaged your employee advocates are.
What support does DSMN8 provide?
We don’t just hand you the software and walk away. From onboarding to strategy guidance, training resources, and templates, DSMN8’s customer success team is with you every step. Whether you’re new to advocacy or scaling globally, you’ll always have expert support.
How do you manage risk when employees share content?
The most common reason professionals don’t share on LinkedIn is fear of going against company policies and uncertainty about what they’re allowed to share. DSMN8 removes that ambiguity.
While we encourage original employee-generated content for the best results, we understand that for highly regulated industries, some organizations prefer to stick to approved content. Your platform instance can be set up to ensure this is the case, with role permissions that ensure only curated content is shared.
For those interested in original content but want to put guardrails in place, our AI Company Voice feature helps you define custom rules for content generated.
Using Delegate Access allows content to be created and scheduled on behalf of your executives without password sharing, with approval workflows.
My technical staff are reluctant to be visible on social media. How does DSMN8 help?
This is the most common challenge in regulated industries, and it’s entirely understandable. DSMN8 doesn’t force participation; it removes the friction for those who are willing. Pre-written captions, auto-scheduling, and one-click boosting of senior leadership posts are great options for time-poor employees.
We often find that, over time, as confidence grows, many technical staff members become among the most effective advocates because their audience trusts their expertise. When advocacy results are shared internally, and the program is supported by senior leaders, this drives increased interest in getting involved. In the platform, you can leverage gamification with leaderboards and even rewards, encouraging friendly cross-departmental competition.
We don't have time to curate content. Do you offer this?
Absolutely. For time-poor teams looking to scale content production, DSMN8 offers Managed Services with our expert team.











