Employer Branding has been an HR buzz phrase over the last few years, as organizations of all sizes across the globe have begun to look at how they’re portraying their company as a place to work.
Before we dive into too much detail and assess where we’re headed, let’s first outline the definition of an Employer Brand.
What is an Employer Brand?
Your Employer Brand is your reputation as a place to work, among both your current and prospective employees.
So, what’s led to this recent interest in Employer Branding? Put simply, the rise of social media.
The rise of social media and publicly available employee accounts on the likes of Glassdoor have led brands to consider what they can be doing to bolster their position as a desirable employer.
Businesses the world over have realized that while an Employer Brand is something they have to own and take responsibility for, it is not something that is totally in their control. Thanks to research and knowledge around Employer Branding best practices, brands have been able to take steps towards improving this internally, and they’re seeing the benefits.
According to LinkedIn, firms that invest in Employer Branding cut their cost to hire by 50%.
Your Employer Brand simply cannot be ignored and must be continually built on if your goal is to both attract and retain top talent within your organization.
What does the future hold for Employer Branding?
The world is in a strange place, and the working environment has changed significantly for most businesses. The COVID-19 pandemic caused a considerable disruption that saw most companies insisting that their employees work from home, and those that couldn’t had to assess how they could operate as usual without risking the safety of their employees.
These events have led to yet another surge in interest around employer branding. According to Google Trend reports, April this year saw the highest spike in searches around employer branding in over ten years.