What Is Employee Advocacy?

In its purest form, employee advocacy is the promotion of an organisation or brand by its employees. An employee advocate creates positive exposure for your brand by sharing details or “advocating” for products or services. Through an advocacy tool, these engaged and motivated employees are able to amplify your company’s online presence by sharing brand messages with their own professional and personal social networks.

Employee networks have been found to be up to 10 times larger than the average corporate account and consumers have also been found to be two times more likely to engage with content that has been shared by a peer. In summary, most companies are sitting on a vast untapped and authentic social advertising resource.

Social media advocacy software in action on a laptop screen
Social media advocacy software in action on a laptop screen

What Is Employee Advocacy?

In its purest form, employee advocacy is the promotion of an organisation or brand by its employees. An employee advocate creates positive exposure for your brand by sharing details or “advocating” for products or services. Through an advocacy tool, these engaged and motivated employees are able to amplify your company’s online presence by sharing brand messages with their own professional and personal social networks.

Employee networks have been found to be up to 10 times larger than the average corporate account and consumers have also been found to be two times more likely to engage with content that has been shared by a peer. In summary, most companies are sitting on a vast untapped and authentic social advertising resource.

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Why DSMN8 Does It Best.

DSMN8’s Employee advocacy tool has been developed to make sharing great company content effective and rewarding. We have employed the latest technology to create a platform at the cutting edge, by doing this we ensure that your content is getting the reach that it deserves. Our smart technology allows content to be curated with ease, establishing the best sharing times for users, and even automating these processes.

Beyond our technology we have a dedicated support team who will guide you through using DSMN8, giving expert advice on content strategy, brand image, and how best to create engagement.

How DSMN8 Will Help To Build And Grow Your Employee Advocacy Programme

When you join DSMN8, you’ll get the most advanced technological features as well as first class support to supplement your advocacy program. We provide the complete package:

  • DSMN8s onboarding team will create a bespoke launch plan for your program including webinars, tutorial videos and how-to-guides.
  • The support team will provide extensive training for all admins and team leaders, covering the fundamentals of the platform, as well as how to create a successful internal advocacy program.
  • Continuing your support, DSMN8 will host ongoing quarterly business reviews with designated team members, guaranteeing the growth and success of your program.
  • DSMN8 will proactively monitor the health of your account and offer advice and suggestions on how to further improve engagement.

We Don't Just Supply The Tools To Empower Your Advocates, We'll Help You Reward Them Too

Using DSMN8’s gamification suite you can reward your most successful advocates. DSMN8’s integrated leaderboards and points system make it easy to motivate and create healthy competition between teams and individuals. Admins and team leaders can customise their reward package, with the likes of online gift cards from leading retailers including Starbucks and Amazon, charitable donations and even company perks such as time off.

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DSMN8 Fully Managed Employee Advocacy Solution

We Also Offer A Fully Managed Solution

For clients who are looking for a fully managed solution, DSMN8 staff are trained to provide hands-on management of your advocacy program. Whether its a bespoke management service tailored to your exact needs or full management. We work with you to ensure the success of your employee program at every stage. All you need to do is choose is the level of involvement that’s right for you.  

There's No Better Time To Start Than Now

People are already beginning to see the true potential of harnessing the power of their most trusted influencers, their employees. In fact, interest in employee advocacy has grown 191% since 2013 according to Altimeter. There’s still time to get ahead and capture even more value from your existing content. So book a call with us today and begin your advocacy journey with DSMN8.

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What They’re Saying

DSMN8 has made sharing content for our employees incredibly easy. We have seen great results in terms of reach and engagement since implementing DSMN8 worldwide. The platform is simple to use and sharing localized content in each region has never been easier.

Heidi CormackSenior Vice President of Global Marketing, Netgear

The simple-to-use platform empowers Awin employees to share industry and Awin news to bolster their professional networks. DSMN8 has provided invaluable support from the beginning. From launching the tool across our teams around the world to helping us continue to grow our advocacy program to its full potential.

Lisa HammondGroup Marketing Director, Awin

DSMN8 has helped change company perception where employees are now proud, pro-active and a collaborative force in sharing brand-related content.

Lesley WhiteDeputy Vice President Human Resources, Huawei

The DSMN8 platform has provided the ultimate one-stop-shop for sharing content and knowledge across our teams wherever their location.

Max SiegelmanSocial Media Director, Outfront Media

Our sales consultants have evolved into modern social sellers with the help of our advocacy program and the DSMN8 platform. They now adopt a short and long term approach to sales that has paid off and now sees business come to them.

Maarten PootMarketing Manager, Krauthammer

Our C-Suite regularly receive feedback from industry peers saying - You guys own social. We see you everywhere! Which is a great validation of our employees' efforts across social and the DSMN8 platform.

Briana DragucaSocial Media Coordinator, Outfront Media

The DSMN8 Platform makes it easy for our employees to share relevant and authentic content with their own professional networks.

Hui XuMarketing & Communications Manager, Huawei

DSMN8 helped us see a considerable upside in staff engagement through sharing of our company messaging across social media. Our team are very well connected to our target audience, so the quality of audience distribution was invaluable.

Andy EvansChief Marketing Officer, Sovrn Holdings

Why is Employee Advocacy Relevant to You?

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What Is It?

83% of consumers say they completely or somewhat trust the recommendations of friends and family? (Nielsen)

Employee advocacy is about amplifying your company’s message through the most effective channels available. Such as the people who are most likely to create a trusting relationship with your brand.
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Employee Advocacy

Employees’ social networks reach 10x further than a company’s own following when combined (Hinge Research Institute)

You can empower your employees to become valuable company ambassadors by sharing company content with their own networks. You just need to provide the tools to promote sharing and to reward successful advocates.

Why Do It?

Content shared by employees enjoys 2X higher engagement versus when distributed by a company (Edelman).

You’ll extract even more value from your company’s content, with fantastic ROI in comparison to traditional advertising. Your content will also be targeted to a receptive audience because it is shared by the people they trust the most, their peer group. It’s not just about the company either, 86% of employees have also credited advocacy for having a positive impact on their career (LinkedIn).

Can We Help?

DSMN8 isn’t just technology, we pride ourselves on providing exceptional support. We’ll be happy to answer any questions you may have. Just ask…