I’m always on the lookout for the next trend, tool, or best practice for Employee Advocacy. To help myself (and you) keep on top of things, I’ve been talking to some of the people on the leading edge of Employee Advocacy technology and strategy. Recently I had a chance to chat with Jody Leon, Marketing Director for DSMN8. Here is my #EmployeeAdvocacy2020 interview with Jody:
Casey: What will be the most important thing for us to know about Employee Advocacy in 2020?
Jody: Well, we are starting to see the discipline mature and evolve as more and more brands realize the benefits of embracing employees as part of a well-rounded communications strategy and capitalizing on employee-led growth.
Fundamentally this is being driven by several key factors;
The desire for authentic brand-building fueled by an ever more conscious consumer.
The growth of micro-influencers to drive thought leadership and quality engagement.
The development of employer brands and a focus on transparent company culture.
The emergence of employee advocacy as a performance marketing tactic to drive site referrals, low cost-per-reach/clicks/conversions, fueled by the evolution of social selling.