DSMN8 is gearing up to release our Beginner’s Guide to Employer Branding in the coming weeks. Ahead of its release, we reached out to a number of the industry’s leading employer branding experts.
One individual who immediately came to mind for me was Ivan Brezak Brkan. Ivan is the CEO and Founding Editor of Netokracija, Southeastern Europe’s leading digital media company. Hailed by Techcrunch as being “The Techcrunch of the Balkans”, the site covers all things startup, digital marketing and tech. Check out this interview Ivan did in August of last year around Netokracija.
We’ve followed Ivan’s work for some time now, notably his writing on the topic of Employer Branding. So, we thought we’d reach out and see if he’d answer some questions on the current state of employer branding, and what he thought the future holds for the field.
As we prepare to release the full guide, check out what Ivan had to say below!