Social Media Image Sizes 2024 Update: The Ultimate Guide

Oh boy.

Will it ever end?

It seems every time you finally get to grips with the sizing guides…

They change 😩

Well, fear not.

We’re here now 😎

From adding an image to your next LinkedIn post.

To getting the dimensions right for your next TikTok carousel…

Here’s our comprehensive guide to social media image sizes in 2024.

Last updated: 6th June 2024.

I miss the days when Instagram was simple.

Square images.

No choice.

No stories.

I kid, of course, but there was less to remember!

Follow these guidelines to make sure your Insta images always end up looking A+, from stories to profile pictures to ads!

Profile Photo Size:

• 320 x 320 pixels (1:1 aspect ratio)
• Instagram profile photos are displayed at 110 x 100 pixels, but you should upload an image that’s at least 320 x 320 pixels as the image files are stored at this size.

Instagram image sizes for feed photos:

• Square: 1080 x 1080 pixels
• Portrait: 1080 x 1350 pixels
• Landscape: 1080 x 566 pixels
• Supported aspect ratios: 1:1 (square), 4:5 (portrait), 1.91:1 (landscape)

Photo grid thumbnail size:

• 161 x 161 pixels (1:1 aspect ratio)

Instagram Stories & Reels dimensions:

• 1080 x 1920 pixels
• Aspect ratio of 9:16
• Cover photo: 1080 x 1920 pixels

Instagram carousel image sizes:

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)

Instagram ads sizes:

• Square: 1080 x 1080 pixels
• Landscape: 1080 x 566 pixels
• Minimum width: 320 pixels
• Maximum width: 1080 pixels
• Supported aspect ratios: Between 1.91:1 and 4:5

Instagram Stories ad dimensions:

• 1080 x 1920 pixels

For a platform that was founded on all-text posting…

X/Twitter sure has a lot of image sizes to consider 😩

But it pays to know.

Fact: Tweets with visual content are 3x more likely to get engagement.

Twitter profile photo size:

• Recommended image size: 400 x 400 pixels
• Minimum image size: 200 x 200 pixels
• Maximum file size: 4mb

Profile header photos:

• 1500 x 500 pixels
• Aspect ratio of 3:1
• Maximum file size: 5mb

In-feed photos:

• Minimum size: 600 x 335 pixels
• Landscape: 1600 x 600 pixels
• Square: 1200 x 1200 pixels
• Portrait: 1080 x 1350 pixels
• Aspect ratios: Between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
• Maximum file size: 5MB for images on mobile. Up to 15MB on desktop.

Image sizes for Twitter ads:

• Single and multi-image tweets: 600 x 335 pixels, but use larger images to ensure best results.
• Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio.
• Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio.
• App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio..
• Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio.
• Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio.

Twitter video sizes and dimensions:

Twitter supports several aspect ratios for video, including:

• 16:9
• 4:3
• 1:1

However, the most common (and recommended) aspect ratio for Twitter video content is 16:9.

Maximum video size: 512mb.

Maximum video length: 2 mins 20 secs. Twitter Blue subscribers can upload videos up to 2 hours long, up to 8GB.

The OG of social media platforms, Facebook has lots of different image sizes to consider.

Facebook profile photo size:

• 170 x 170 pixels
• Facebook profile pictures will display as 170 x 170 pixels on desktop, and 128 x 128 pixels on smartphones.

Facebook cover photo dimensions:

• Recommended: 851 x 315 pixels
• Display size on desktop: 820 x 312 pixels
• Display size on smartphones: 640 x 360 pixels
• Minimum size: 400 x 150 pixels

Facebook image sizes for timeline posts:

• Recommended: 1200 x 630 pixels
• Minimum: 600 x 315 pixels
• Aspect ratio: 1.91:1

Facebook Stories image sizes:

• Recommended: 1080 x 1920 pixels

Facebook Feed ads sizes:

• Recommended size is 1080 x 1080 pixels.
• Minimum size 600 x 600 pixels.
• Ratio 1.91:1 to 1:1.
• Maximum file size of 30 MB.

Facebook Right Column ads size:

• Recommended size is 1080 x 1080 pixels.
• Minimum size 254 x 133 pixels.
• Ratio 1:1.
• These are a desktop-only ad format.

Facebook Instant Articles Image Dimensions:

• Recommended 1080 x 1080 pixels.
• Ratio 1.91:1 to 1:1.
• Maximum file size of 30 MB.

Images for Facebook Marketplace ads:

• Recommended size is 1080 x 1080 pixels.
• Ratio 1:1.
• Maximum file size of 30 MB.

Facebook Search ads:

• Recommended size is 1080 x 1080 pixels.
• Minimum size 600 x 600 pixels.
• Ratio 1.91:1 to 1:1.
• Maximum file size of 30 MB.

Sponsored Messages:

• Recommended size is 1080 x 1080 pixels.
• Ratio 1.91:1 to 1:1.
• Maximum file size of 30 MB.

Messenger inbox ads:

• Recommended size is 1080 x 1080 pixels.
• Ratio 1:1.
• Minimum size 254 x 133 pixels.
• Maximum file size of 30 MB.

Messenger Stories ads:

• Recommended size is 1080 x 1080 pixels.
• Ratio 9:16.
• Minimum width of 500 pixels.

Images can go a long way on LinkedIn.

Adding images to your LinkedIn posts has consistently been shown to increase reach dramatically.

LinkedIn’s algorithm can be the trickiest of the major social media giants to navigate.

But right now it’s going through a major shift.

And visual content from image posts to carousels and videos are dominating user feeds.

So, with that in mind, let’s get this right!

LinkedIn profile photo size:

• Recommended: 400 x 400 pixels
• LinkedIn can handle photos up to 7680 x 4320 pixels (so go big!)

LinkedIn cover photo dimensions:

• Recommended: 1584 x 396 pixels
• Aspect ratio: 4:1

Image sizes for LinkedIn company pages:

• Company logo: 300 x 300 pixels
• Page cover image: 1128 x 191 pixels
• Life tab main image: 1128 x 376 pixels
• Life tab custom modules images: 502 x 282 pixels
• Life tab company photos images: 900 x 600 pixels

Posting image updates to company pages:

• Recommended size: 1200 x 628 pixels
• Use an aspect ratio of 1.91:1

Blog post link images:

• Recommended size: 1200 x 627 pixels
• Following LinkedIn’s link preview update, these images will be turned into small thumbnails for organic posts, becoming larger previews when sponsored.

LinkedIn image sizes for ads:

• Company logo size: 100 x 100 pixels
• Spotlight ads logo size: 100 x 100 pixels
• Spotlight ads background image: 300 x 250 pixels
• Sponsored content images: 1200 x 627 pixels
• Sponsored content carousel images: 1080 x 1080 pixels

Oh, Snapchat, you beauty 😍

We love Snapchat because, generally speaking, it doesn’t change too much.

It’s not ideal to have limited options when it comes to sharing.

But it makes it a heck of a lot easier to get it right!

Snapchat ads image dimensions:

• Recommended size: 1080 x 1920 pixels
• Aspect ratio: 9:16
• Maximum file size: 5MB
• Same sizes apply to Geofilter images

TikTok is a lot like Snapchat.

The app intends to utilize the full size of the phone screen.

So, whether it’s a video or an ad, sizes generally remain the same.

TikTok profile photo size:

• Recommended size is 20 x 20 pixels, but use a bigger and higher quality image for future-proofing.

TikTok video size:

• 1080 x 1920 pixels
• The ideal aspect ratio is 1:1 or 9:16

TikTok carousel image size:

You can upload images for TikTok carousels at aspect ratios 1:1, 4:5, or 9:16.

• Recommended size: 1080 x 1920 pixels

Image size for profile cover photo:

• Minimum recommended: 800 x 450 pixels

Image sizes for Pins:

• Aspect ratio: 2:3 (recommended)
• Square pins: 1000 x 1000 pixels
• Recommended size: 1000 x 1500 pixels. Vertical pins take up more space in-feed, and work best on Pinterest.
• Max file size: 20MB

Image sizes for collections Pins (products):

• Aspect ratio: 1:1 (recommended) or 2:3
• Recommended size: 1000 x 1000 pixels, or 1000 x 1500 pixels
• Max file size: 10MB

Image sizes for Story Pins:

• Aspect ratio: 9:16
• Recommended size: 1080 x 1920 pixels
• Max file size: 20mb

Youtube profile photo size:

• 800 x 800 pixels (recommended)
• Will be shown at 98 x 98 pixels

YouTube banner image size:

• Minimum recommended: 2048 x 1152 pixels
• Minimum area for text and logos without being cut off: 1235 x 338 pixels
• Maximum file size: 6MB

YouTube video dimensions:

• Minimum recommended: 1280 x 720 pixels
• Aspect ration: 16:9

YouTube thumbnail size:

• 1280 x 720 pixels

If you’re new here,

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Did you know?👇

• Shares from employees receive a 200% higher click-through rate than the same content shared by brands.
• Content shared by employees receives 8x more engagement than when shared by brand channels.
• Leads generated via employee advocacy are 7x more likely to convert.
• Brand messages reach 561% further when shared by employees vs sharing from a company’s social channels.

DSMN8 is the #1 ranked employee advocacy platform that brings all of this activity together.

We house it all under one brilliant roof.

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If you want to learn more about employee advocacy, check out some of our top reads below.

If you want to see the platform in action, book a demo.

More Social Media Resources:

• How to Create Engaging Images for LinkedIn Content
  
• 8 Powerful Social Media Advocacy Examples
• LinkedIn Profile Optimization Checklist