Below is a list of the most interesting, relevant, and important statistics about the social media network, Facebook. We have researched and uncovered the most recent and best statistics and facts surrounding Facebook so you don’t have to.
Facebook in 2012 was a favourite for content marketers to utilize organic reach.
The Company
HQ Address: 1 Hacker Way, Menlo Park, California
CEO: Mark Zuckerberg
Number of Employees: 30,275
Founded: 2004
The Users
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Daily Active Users: 1.47 billion (Facebook, 2018)
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Monthly Active Users: 2.23 billion (Facebook, 2018)
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Time Taken to Reach 1 Million Users: 10 Months (Business Insider)
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Average Revenue Per User: $5.97 (Facebook, 2018)
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India has the most Facebook users compared to any other country (Statista, 2018)
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75% of Users accessed Facebook through mobile in 2018 (Statista, 2018)
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More women use Facebook than men (Pew Research Center, 2018)
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On average people check Facebook 8 times per day (Pew Research Center, 2018)
Advertising
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Average CPC: $0.97 (AdEspresso, 2018)
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93% of marketers use Facebook for advertising regularly (Social Media Examiner, 2018)
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91% of advertising revenue for the first quarter of 2018 came from Mobile Advertising (Facebook, 2018)
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Average Conversion Rate of Facebook Ads: 9.21% (Wordstream 2018)
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Ad prices have risen by 247% (Recode, 2018)
Interesting Facts
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85% of Facebook Video is watched without sound (Digiday, 2016)
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Best time to post for engagement 12-4PM (Falcon.IO, 2018)
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There are up to 60 million fake accounts on Facebook (Business Insider 2017)
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Average Facebook Users Has 155 friends (The Telegraph)
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Facebook posts with images see 2.3X more engagement (Hubspot, 2018)
- 44% of Facebook users “like” content posted by their friends at least once a day. (Pew Research Center)
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