Here are the freshest, most eye-opening stats about Facebook: everything from user numbers to engagement trends. We’ve gathered the latest and most important data so you can quickly get up to speed without having to dig around yourself.
The Company
HQ Address: 1 Hacker Way, Menlo Park, California
CEO: Mark Zuckerberg
Number of Employees: 30,275
Founded: 2004
The Users
- Daily Active Users: 2.11 billion (Backlinko, 2025)
- Monthly Active Users: 3.07 billion (Demandsage, 2025)
- Time Taken to Reach 1 Million Users: 10 Months (Business Insider)
- Average Revenue Per User: $13.65 (Meta, 2025)
- India has the most Facebook users compared to any other country (Statista, 2025)
- 75% of Users accessed Facebook through mobile in 2018 (Statista, 2018)
- More women use Facebook than men (Pew Research Center, 2018)
- On average, people check Facebook 8 times per day (Pew Research Center, 2018)
Advertising
- Average CPC: $0.70 (WordStream, 2025)
- 93% of marketers use Facebook for advertising regularly (Social Media Examiner, 2018)
- 91% of advertising revenue for the first quarter of 2018 came from Mobile Advertising (Facebook, 2018)
- Average Conversion Rate of Facebook Ads: 9.21% (Wordstream 2018)
- Ad prices have risen by 247% (Recode, 2018)
Interesting Facts about Facebook
- 85% of Facebook Video is watched without sound (Digiday, 2016)
- The “sweet spots” for posting on Facebook for maximum engagement are 12-3 PM and 6-9 PM across industries (Sendible, 2025)
- ~3% of Facebook’s monthly active accounts were fake in late 2024 (Transparency Centre, 2025)
- Average Facebook Users have 155 friends (The Telegraph)
- Facebook posts with images see 2.3X more engagement (Hubspot, 2018)
- 44% of Facebook users “like” content posted by their friends at least once a day. (Pew Research Center)
More Social Media Facts & Statistics
- LinkedIn Facts & Statistics
- Twitter Facts & Statistics
- Employee Advocacy Statistics
- Social Selling Statistics
- Social Media Leaderboards: The World’s Most Active Employees on Social Media, by Industry and Region.
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