Employee AdvocacyMarketing

Twitter: 22 Facts & Statistics You Need To Know

By 07/11/2018 No Comments

Below is a list of the most interesting, relevant, and important statistics to come from Twitter. The social media site specialising in short form statements known as “tweets”, Twitter is still one of the largest and influential social media sites in the market.

The Company

HQ Address: 1355 Market St. Ste. 900 San Francisco, CA 94103

CEO: Jack Dorsey (@Jack)

Number of Employees: 4100

Founded: 2006

 

The Users

Advertising

  • Videos on Twitter increase the average lift in intent by 34%. (Twitter, 2018)

  • Twitter serves more than two billion search queries per day. ( Hootsuit 2018)

  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. (Twitter)

  • Companies using Twitter for customer service see a 19% uplift in satisfaction. (Jack Dorsey)

  • 52% of employees who share company content do so on Twitter. (Altimeter)

  • It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours. (Disruptive Advertising 2018)

  • 87% of B2B companies use Twitter as part of their content marketing strategy. (Content Marketing Institute, 2017)

  • Video Ad formats account for over 50% of ad revenue. (Twitter, 2018)

Interesting facts

  • Journalists make up 24.6 percent of verified Twitter accounts. (Brandwatch 2018)

  • 93% of video views on Twitter occur on mobile. (Twitter)

  • 42% Of Users use the app everyday. (Pew Research Center 2018)

  • March 21st 2006 Jack Dorsey sent the first ever tweet. (Wired)

  • Hashtags did not feature on Twitter until August 2007, and were initially proposed by the user @chrismessina.

  • The most retweeted Tweet ever is about chicken nuggets See It Here.

  • There are 276 world leaders active on Twitter. (PR Newswire, 2017)

  • Videos are 6x more likely to be retweeted than images. (Twitter)

 

Want to find out more about Social Media marketing trends for 2018 Click Here. Alternatively, get in contact to find out more about Advocacy and how it could help you.

Elliot

Elliot

Head Of Customer Success

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