Employee AdvocacyMarketing

Twitter: 22 Facts & Statistics You Need To Know

By 07/11/2018 August 12th, 2022 No Comments

Below is a list of the most interesting, relevant, and important statistics to come from Twitter. The social media site specializing in short-form statements known as “tweets”, Twitter is still one of the largest and influential social media sites in the market.

The Company

HQ Address: 1355 Market St. Ste. 900 San Francisco, CA 94103

CEO: Jack Dorsey (@Jack)

Number of Employees: 4100

Founded: 2006

 

The Users

  • Monthly Active Users: 326 Million. (Twitter 2018)

  • Time Taken to Reach 1 Million Users: 24 months. (Business Insider)

  • 67 Million Monthly Active Users in the US. (Twitter 2018)

  • Twitter states that 80 percent of its users are “affluent millennials.” (Twitter, 2018)

  • 24% of all male internet users use Twitter as opposed to 21% of women. (PewResearchh Center, 2018)

  • 70 million accounts were suspended during the 2018 clean up (Wired, 2018)

Advertising

  • Videos on Twitter increase the average lift in intent by 34%. (Twitter, 2018)

  • Twitter serves more than two billion search queries per day. ( Hootsuit 2018)

  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. (Twitter)

  • Companies using Twitter for customer service see a 19% uplift in satisfaction. (Jack Dorsey)

  • 52% of employees who share company content do so on Twitter. (Altimeter)

  • It takes about 10 hours on average for businesses to respond to a tweet, even though customers want a response within four hours. (Disruptive Advertising 2018)

  • 87% of B2B companies use Twitter as part of their content marketing strategy. (Content Marketing Institute, 2017)

  • Video Ad formats account for over 50% of ad revenue. (Twitter, 2018)

Interesting facts

  • Journalists make up 24.6 percent of verified Twitter accounts. (Brandwatch 2018)

  • 93% of video views on Twitter occur on mobile. (Twitter)

  • 42% Of Users use the app every day. (Pew Research Center 2018)

  • March 21st, 2006 Jack Dorsey sent the first-ever tweet. (Wired)

  • Hashtags did not feature on Twitter until August 2007 and were initially proposed by the user @chrismessina.

  • The most retweeted Tweet ever is about chicken nuggets See It Here.

  • There are 276 world leaders active on Twitter. (PR Newswire, 2017)

  • Videos are 6x more likely to be retweeted than images. (Twitter)

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