“Put your money where your mouth is, DSMN8.”
Sure, we talk a big talk.
But can we walk the walk?
Or rather.
DO WE walk the walk? 🚶♂️
Translated: does #TeamDSMN8 actually use DSMN8?
Oh, yes.
Big time 💯
At DSMN8, we have around 50 employees.
And yet the results we’ve seen from our own employees’ influence could give a six-figure influencer marketing budget a run for its money.
So, how?
The answer is that we all use the platform completely differently.
Let’s start with marketing.
How Marketing Uses DSMN8
Jody Leon, VP of Marketing
Jody leads our marketing team and uses DSMN8 to:
- Drive traffic to our website (that converts)
- Improve brand awareness and share of voice
- Grow our social audience
- Leverage employee-generated content
- Turn the team into social sellers
For Jody, DSMN8 isn’t just an employee advocacy platform. It’s a force multiplier.
Every piece of content he invests in goes further when the team amplifies it. And when that content is coming from a senior voice with a targeted audience? Even better.
But knowing content is going out is one thing. Knowing it’s working is another.
Jody uses DSMN8’s analytics dashboard to get a real-time view of our employee advocacy program’s impact.
This gives him a clear picture of what’s resonating, who’s most active, and what the program is actually worth.
Lewis Gray, Senior Marketing Manager & Employee Advocacy Program Manager
I wear two hats with DSMN8.
As program manager, I look after the health of our advocacy program overall.
That means keeping an eye on the analytics, tracking our earned media value, and monitoring user adoption.
On the adoption side, I use DSMN8’s built-in tools to keep people engaged. If engagement starts to dip, I can see it early and act on it.
Gamification features like leaderboards, rewards, and internal shout-outs give the competitive types something to chase. The internal newsletter keeps the program front of mind for everyone else.
And by tagging content for specific teams and groups, I make sure nobody’s feed is full of stuff that isn’t relevant to them. The more relevant the content, the more likely people are to share it.
We have over 25,000 followers on the DSMN8 LinkedIn company page.
But our combined employee networks are over 5x that size.
With around 50 employees, those numbers aren’t bad at all!
Selina Sher Gill, Digital Marketing Executive
Selina handles our video content, from finding incredible podcast guests to production and editing!
She also curates video posts for the team to share, including podcast snippets and her own original employee-generated videos 👏
Sharing these within DSMN8 makes it easy for everyone to get behind our multimedia content without having to source or format anything themselves.
Part of what makes this manageable is that DSMN8 automatically pulls content in from designated sources (RSS feeds, YouTube, LinkedIn, Instagram, Facebook) straight into the curation queue.
So instead of hunting content down, Selina can review what’s already surfaced through the platform’s syndication and decide what’s worth pushing to the team.
Plus, in the DSMN8 analytics suite, Selina can see metrics from our team sharing video content: everything from reach and impressions to engagement, and even video watch time.
Video is one of the highest-performing content formats on LinkedIn right now, so consistently curating these posts is a genuine competitive advantage.
Emily Neal, Lead SEO and Content Strategist
Emily looks after our organic search content and uses DSMN8 to amplify it.
She curates blog-based content for the team to share and tags everything by campaign and event for clean attribution in Google Analytics.
She’s a big fan of curating carousel and document posts based on our original research reports 📊
Emily takes this further by creating content for our senior leaders using Delegate Access. This means that timely strategic posts can go out under the right name with a simple approval workflow.
The strategic case for this has only got stronger.
LinkedIn is now the number one platform for professional queries in AI search, meaning the content employees and executives share there isn’t just reaching people on LinkedIn directly, but also LLMs.
For Emily, employee advocacy and executive influence have become part of her GEO and SEO strategy, and DSMN8 sits right at the center.
How Our CEO Uses DSMN8
This is Bradley, our CEO and co-founder.
(Everybody say ‘hello, Bradley’ 👋)
Bradley uses DSMN8 to:
- Promote operational transparency
- Elevate our employer brand and showcase company culture
- Share DSMN8’s latest content
- Engage with employees using Boost Post and our internal comms features
Bradley is an avid content submitter. He shares more photos and videos than anyone else in the company. Everything from team away days to behind-the-scenes moments that marketing couldn’t plan if we tried.
Knowing the impact of authentic employee-generated content, he documents everything 📸🎥
As a result, we’re inundated with genuine behind-the-scenes content that lets us accurately represent life at DSMN8 across our social channels.
He also uses Boost Post to engage with employee posts directly from the platform, and the internal comms features to stay connected with the wider team. A CEO who walks the walk.
Thanks, Bradley 🙌
How Our Sales Team Uses DSMN8
Craig Smith, Enterprise Account Executive
Craig works in sales. He’s also a walking, talking encyclopedia of employee influence knowledge, stats, and general know-how 🤓📚
Craig uses DSMN8 to:
- Elevate his personal brand on LinkedIn
- Share company and industry content
- Strengthen relationships with existing clients
- Showcase the latest news from DSMN8
As a salesperson, Craig is very busy. But he knows that social selling matters.
He knows that thought leadership on LinkedIn has a direct impact on his ability to build relationships and close deals.
“Find the time,” he says ⏰
Easier said than done.
Fortunately, automation has Craig covered.
By enabling DSMN8’s auto-scheduling feature, relevant posts are automatically published to his LinkedIn.
Craig limits himself to two automated shares per week, dropping his own posts in between when he has time.
This helps maintain his presence on LinkedIn without needing to create from scratch every day.
Luke Willett, Enterprise Account Executive
Luke takes a different approach, using DSMN8’s ‘Personal Post’ feature to share his own unique content.
Original employee-generated content gets up to 9x more engagement on LinkedIn, so he’s onto a winning approach here 💡
Why does he use the DSMN8 platform to share and schedule his own content instead of directly via LinkedIn?
The analytics. DSMN8 makes it easy for Luke to see which of his posts are working, allowing him to iterate over time.
Plus, it enables him to rack up points and gain a top position on the leaderboard. We all know salespeople love a bit of competition! 🏆
What kind of content does Luke share?
Learnings and insights with his own photos, like this:
Like Craig, Luke is very busy too!
So, between his original posts, he uses DSMN8 as a content source and Personal Voice AI to customize the caption.
Personal Voice AI analyzes Luke’s writing samples and adapts curated content to match his tone, style, and personality.
One click and the caption’s his. Authentic content, without starting from scratch every time 👌
How Customer Success Use DSMN8
Emma Powney, Enterprise Customer Success Manager
Emma knows you don’t build award-winning client relationships by sticking to email. She connects with client program managers and admins on LinkedIn.
She uses DSMN8 to:
- Build and maintain relationships with new and existing clients.
- Stay up to speed with the latest company news.
- Share platform updates/new features and best practices to help clients get the most from DSMN8.
The process is simple. The tech team ships something great. Marketing turns it into content.
Emma gets a Slack notification: “New content ready to share”.
With one click, her network of DSMN8 clients and prospects will see the latest platform features.
Not bad 😉
Grace Klingsick, Content & Support Executive
Grace does something a little different.
As part of our Managed Services offering, she curates content on behalf of our clients.
She’s building out their content feeds, writing captions, and helping their programs run smoothly.
Grace also uses DSMN8’s internal comms features to keep clients’ employees informed and engaged 💪
For companies that want the results without the heavy internal lift, DSMN8’s Managed Services is a popular option for employee advocacy.
So, that’s how we use DSMN8 😎
For marketing. For sales. For customer success. For employer branding. For internal comms.
That leaves just one question:
What do you want to use it for?
Want to see how active your colleagues are on LinkedIn, and how this compares with your competitors?
Learn more about the DSMN8 platform:
Lewis Gray
Senior Marketing Manager and Employee Advocacy Program Manager at DSMN8. Lewis specialises in content strategy, growing brand visibility and generating inbound leads. His background in Sales lends itself well to demand generation in the B2B niche.
