LinkedIn is a rapidly growing and fast-changing platform, and there’s no denying that it’s become an essential for just about any professional, regardless of role or industry. The site has a userbase that is 675 million strong, and of those, 310 million are active monthly users, and 40% log in at least once a day.
What does this mean for you? It means there’s a huge audience out there for your posts to reach, and all evidence suggests that LinkedIn is on the dawn of its golden age. Think Facebook in 2012 for visibility and the potential for organic reach. Though LinkedIn’s algorithm is constantly changing, there is still a huge opportunity to reach your audience organically. Unlike other mainstream social media sites, whose algorithms have penalized smaller organizations and those with smaller followings.
The perfect combination of organic reach and quality content will help you reach your end goal of engagement. Whether you’re looking for interaction on social media, or if you’re attempting to direct traffic to your website, or any of the above, here are our top tips for increasing engagement on LinkedIn.
Check out the infographic below to find out more.
If you’re interested in learning more about organic reach, LinkedIn, and social media marketing, head over to our blog to find more articles like this one. If you’re ready to take your organic reach to the next level with employee influencers, simply click here to get in touch. Our expert team of advisors is ready to help you every step of the way!