LinkedIn is a rapidly growing and fast-changing platform, and there’s no denying that it’s become an essential for just about any professional, regardless of role or industry.
The site has a user base that is 675 million strong, and of those, 310 million are active monthly users, and 40% log in at least once a day.
What does this mean for you?
It means there’s a huge audience out there for your posts to reach, and all evidence suggests that LinkedIn is on the dawn of its golden age. Think Facebook in 2012 for visibility and the potential for organic reach.
Though LinkedIn’s algorithm is constantly changing, there is still a huge opportunity to reach your audience organically.
This is where LinkedIn differs from other mainstream social media sites, whose algorithms have penalized smaller organizations and those with smaller followings.
The perfect combination of organic reach and quality content will help you reach your end goal of engagement.
Whether you’re looking for interaction on social media, or if you’re attempting to direct traffic to your website, or any of the above, here are our top tips for increasing engagement on LinkedIn.
1. Keep It Short
Making sure your posts aren’t too lengthy will dramatically increase LinkedIn engagement.
2. Keep It Relevant For Your Network
Make sure your posts are relevant for your professional network.
Industry news and third-party content about your company will perform best.
Don’t forget to use hashtags to reach certain groups or markets.
3. Use High-Quality Images
When sharing images, make sure they’re high-quality.
Blurry or low resolution photos will get less engagement, and reflect poorly on your brand.
4. Share Links For More Engagement
Sharing a link or relevant article will drive more engagement. Use a call-to-action, or try the ‘link in comments’ hack.
5. Personalize Your Message
Write a unique and personalized message when sharing to your network.
61% of consumers believe authenticity is the most important component of impactful content.
If you’re interested in learning more about organic reach, LinkedIn, and social media marketing, head over to our blog to find more articles like this one.
Here are some top picks:
- The Anatomy of the Perfect Social Media Post [Podcast]
- The LinkedIn Algorithm: Everything You Need to Know
- How to Optimize Your LinkedIn Profile
Ready to get started with employee advocacy on LinkedIn?
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DSMN8
The All-in-One Employee Advocacy Platform.
