Global Employee Advocacy Rankings: Best of 2025

In 2025, LinkedIn wasn’t just a networking platform. It was where employee voices shaped brand perception in real time.

Across industries and regions, employees stepped up as advocates, creators, and trusted voices. They built personal credibility while amplifying the organisations they represent.

The Global Employee Advocacy Rankings: Best of 2025 Edition recognizes the companies that made this possible, and the advocates who turned everyday sharing into meaningful impact.

Find out who led the way, and if your company made the list 👇

First, let’s take a look at the Global Top 10 organizations in the 500-1,000 employees segment.

The top 10 companies span multiple industries and regions, led by American Computer Networks and Cyber Security organization Cyera.

• 1/10 is in the Insurance Sector.
• 1/10 is a Financial Services institution.
• 1/10 is an Internet provider.
• 2/10 are in the Computer Software industry.
• 5/10 are in the Computer Networks and Cyber Security sector.

Notably, heavily regulated industries such as Finance and Insurance made the list, indicating a shift away from corporate-only storytelling toward authentic employee-first approaches.

Regionally, the United States leads with 80% of the top 10 companies. Europe follows, with 1 from Austria and 1 from Spain.

When looking at the full leaderboard (featuring 500 companies), we can reveal some interesting trends:

The top industries by the average percentage of employees sharing content on LinkedIn are:

1. Computer Networks & Cyber Security: 24.11%
2. Mechanical & Industrial Engineering: 21.48%
3. International Trade & Development: 20.06%
4. Defense & Space Manufacturing: 19.92%
5. Computer Software: 19.32%
6. Staffing & Recruiting: 19.17%
7. Insurance: 19.14%
8. Machinery: 18.96%
9. Law & Legal: 18.58%
10. Marketing & Advertising: 18.47%

Countries with the most active employee advocates (by average percentage of employees sharing content):

1. Switzerland: 23.0%
2. Luxembourg: 22.9%
3. Australia: 21.3%
4. Estonia: 20.1%
5. Sweden: 19.4%
6. Austria: 19.4%
7. Norway: 19.4%
8. United States: 19.3%
9. Spain: 18.9%
10. United Kingdom: 18.8%

The data also revealed a very weak negative correlation (-0.02) between a company’s employee count and the percentage of employees sharing content.

This suggests that company size has almost no impact on employee advocacy rates 👏

With over 60% of Cyera’s workforce actively sharing content on LinkedIn, it’s clear the company has embedded employee advocacy into its culture. Not as a side initiative, but as a strategic extension of how it shows up in the market.

That approach makes sense. In the fast-moving world of AI-native data security, trust, expertise, and credibility matter. LinkedIn gives Cyera’s people a platform to share insight, spark conversation, and reinforce the company’s leadership in a complex and rapidly evolving space.

Cyera’s employee headcount doubled in 2025, so they managed to make both of our top 10 leaderboards.

A huge well done to the team for setting such a strong example 💪

Naturally, I wanted to dig deeper. What kind of content were Cyera’s employees sharing, and who was leading the charge? So I headed over to LinkedIn to find out.

Cyera’s employee advocacy stands out for its depth across roles and consistency at leadership level.

Senior executives, growth leaders, recruiters, and sales teams are all actively sharing content.

CEO Yotam Segev and other senior leaders regularly post about funding, strategy, and momentum, creating natural anchor moments for the wider team to amplify. This top-down visibility makes company news feel share-worthy rather than obligatory.

And the content? It’s everything from hiring updates and career milestones to major company news like Cyera’s $400M Series F and $9B valuation.

There’s also a healthy balance between brand moments and personal storytelling. New role announcements, regional leadership updates, and hiring posts sit alongside big-ticket news, reinforcing that growth is happening at both a company and individual level.

Overall, Cyera demonstrates how employee advocacy scales best when leaders set the tone, employees add context, and visuals do the heavy lifting. A very strong example to learn from in 2026!

Now, let’s take a look at the Global Top 10 for organizations with over 1,000 employees and see if the same industries and regions are leading the way:

The global top 10 features a larger range of industries compared to the 500-1,000 segment, led by Nobel Learning PBC in the E-Learning Sector.

• 4/10 are in the Computer Networks and Cybersecurity sector.
• 1/10 organization is in the Computer Software industry.
• As with the 500-1,000 group, 1/10 is in Financial Services, and 1/10 is in Insurance.
• Alongside the E-Learning organization, two additional industries are represented: International Trade & Development and IT Services.

Regionally, the United States again leads, accounting for 70% of the top 10 companies. The remaining 3 organizations are based in the United Kingdom, Switzerland, and Israel.

When looking at the full leaderboard (500 companies), the following insights were revealed 👇

The industries with the highest average percentage of employees sharing content on LinkedIn are:

1. E-learning: 21.81%
2. Semiconductor: 21.64%
3. Computer Networks & Cyber Security: 21.37%
4. Telecommunications: 19.80%
5. Oil & Energy: 18.44%
6. Staffing & Recruiting: 18.32%
7. International Trade & Development: 17.91%
8. Mining & Metals: 17.64%
9. Computer Software: 17.51%
10. IT & Services: 17.24%

While several industries show strong alignment across both segments (including Computer Networks & Cyber Security, Staffing & Recruiting, and Computer Software), others diverge as organizations scale.

Mechanical & Industrial engineering and Law & Legal stand out in the 500–1,000 employee group, while E-Learning and Semiconductors emerge as leaders in the 1,000+ segment. Mining & Metals and Oil & Energy also appear as notable outliers among larger organizations.

The countries with the highest average employee advocacy percentages are:

1. Israel 22.27%
2. Switzerland 20.43%
3. Italy 17.95%
4. United States 17.83%
5. Belgium 17.62%
6. Spain 17.45%
7. Canada 17.21%
8. Germany 16.84%
9. Ireland 16.76%
10. United Kingdom 16.22%

As with the 500-1000 employees edition, the data revealed no correlation between size of company and percentage of employees sharing content.

The global leader in the 1,000+ employees segment is Nobel Learning PBC, with an impressive 43% of its team actively posting content on LinkedIn.

Education is a sector where employee voices resonate strongly, and it offers a great opportunity to extend advocacy beyond employees and leadership to students, interns, and external stakeholders.

Let’s take a peek at what their team is posting 👇

The team and students at Nobel Learning PBC take a different approach to Cyera.

As you’d expect in the E-Learning and education sector, advocacy here is far less about company announcements and far more about knowledge-sharing, reflection, and lived experience.

Much of the content centres on personal learnings, soft skills, community moments, and growth, often written in a thoughtful, long-form style.

Rather than amplifying “big moments,” Nobel Learning’s advocacy succeeds by showcasing everyday impact: conversations, collaboration, and personal development.

It’s a strong reminder that effective employee advocacy doesn’t have to be loud to be meaningful, especially in education-led organisations.

Fill out the forms below to download the full social media leaderboards for 2025, segmented by company size and region.

Is your company featured? 🤔

This leaderboard showcases 500 companies with over 1,000 employees, ranked by their employees’ social media activity. Explore the top advocacy rankings both regionally and globally in this report:

This leaderboard showcases 500 companies with 500–1,000 employees, ranked by their employees’ social media activity. Explore the top advocacy rankings both regionally and globally in this report:

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