Who Benefits From Employee Advocacy? 🤔
The advantages of employee advocacy for businesses are clear: increased brand visibility, attracting top talent, spending less on social media advertising… and a whole lot more.
Whereas the benefits for employees themselves may not seem as obvious at first.
BUT…
There are real perks employees see from participating in an employee advocacy program.
If you’re not quite sure why your employees would join, or you’re struggling to encourage sign-ups…
You’re in the right place. 😇
Employee Advocacy: What’s In It For The Employees?
So you’ve started an employee advocacy program.
Congrats! 👏
But your employees aren’t convinced about joining. 😫
They want to know what’s in it for them.
Lets break it down 👇
Reach Career Goals with Personal Branding
How does personal branding affect your career goals?
Well…
Establishing yourself as an industry expert by sharing your knowledge brings incredible opportunities.
Building a personal brand on LinkedIn enables you to build relationships and network with the right people – those in your industry.
As your social media reach expands, so do your career opportunities. 📈
I’m talking about being invited on podcasts, to events, getting featured in the media… You can become a thought leader, or an employee influencer! 🏆
Your personal brand gives you an online space to share your message, your work achievements, and reach your personal career goals.
It’s time to get your name out there and celebrate your wins! 👏
Content Creation Skills
There’s no denying that digital skills are increasingly in demand.
And not just within marketing.
Data from the World Economic Forum shows that job postings for digital roles in the US increased by 24% between 2018 and 2021.
Learning how to create content, build an audience on social media, and use programs like Canva to create graphics is something you can add to your resume, and it demonstrates that you’re keeping up with the latest technology.
Besides, it gives you a way to be more creative in your job! 🙌
Creating content on LinkedIn gives potential employers the opportunity to get a better idea of who you are and your writing style. It also shows how motivated you are to see your company succeed.
Your content might just be the reason you stand out from other candidates in your next interview! 💪
Incentives & Gamification
If your company uses an employee advocacy software like DSMN8, it’ll come with built-in gamification features.
For example, one of DSMN8’s most popular features is leaderboards, which make it easy for everyone to see where they rank among colleagues.
There’s nothing like a friendly workplace competition! 🏆
Many companies offer motivational incentives too, such as rewards or charity donations.
Participating in an employee advocacy program can lead to recognition within your company/senior leadership, as employers can see the results you’ve achieved from your efforts. 💪
Empowerment
It’s certainly an empowering feeling to be trusted to represent your company online as an advocate.
You have a voice, you’re not just a cog in a machine. 📣
Your role as an employee advocate goes beyond your day-to-day job, enabling you to further both business and personal goals.
Company Culture
Employee advocates have a better understanding of company goals and values.
Oftentimes, we’re so focused on our own role that we don’t have much insight into what the sales team are trying to achieve, or what the marketing team are currently promoting.
Your employee advocacy platform gives you a place to keep up with internal communications, and get a much deeper understanding of the business as a whole.
This leads to higher employee engagement! 🔥
Those participating in an advocacy program also have increased connectivity with their colleagues, especially in international remote teams, who may not interact with each other on a regular basis.
Morale and teamwork goes through the roof when employees support each other on social media! 🙌
Showcasing your company culture on social media attracts the right talent – those you want to be your future colleagues.
Make Your Job Easier
If you work in sales, marketing, recruitment or HR… employee advocacy will make your job easier from day 1.
Sales is all about building relationships…
Marketers want their content to be seen by the right people…
HR want to demonstrate company culture and values…
Recruiters want to find top talent to fill open positions…
But what if you don’t work in these departments? 🤨
Well, not only does employee advocacy help you reach your career goals, but you’ll be helping out your colleagues who do work in sales, marketing, recruitment or HR.
What do we want from our jobs?
Great relationships with colleagues, support, job security.
How do we get this?
By enabling the business to succeed!
Supporting company goals through employee advocacy makes this happen.
Oh, and your marketing colleagues will love you. Just saying. 🥰
Download The Infographic
We’ve made an infographic covering the benefits of employee advocacy for employees.
Download the pdf and share it with your colleagues!
Want to learn more about Employee Advocacy?
We can help with that! 👋
Join our weekly webinar on Mondays at 2pm UK time.
Prefer to jump right in?
Book a demo of our all-in-one Employee Influencer platform.
