United baggage handler and in-house photographer Joe Lammerman works on the ramp at O'Hare International Airport on Jan. 15, 2020, in Chicago. (E. Jason Wambsgans / Chicago Tribune)

Are you getting paid for that Instagram post?

How companies like United and Macy’s empower employees to share authentic stories online, building trust, boosting brand image, and engaging audiences.

Jody Leon28/01/2020

DSMN8 News Employee Advocacy Employee Influencers

What’s Next for Employee Advocacy? – Casey Hall

Casey Hall sat down with DSMN8's Marketing Director, Jody Leon, to talk all things employee advocacy and employee influencers.

Lewis Gray21/01/2020

Employee Advocacy Marketing

3 Content Must-Haves for Employee Advocacy Success

An employee advocacy program is nothing without content. A guide to company content categorization, with helpful tips on who is more likely to share which…

DSMN816/01/2020

DSMN8 News Employee Influencers

Thought Leader Snapshot – Amy Robertson

Former Red Hat and ChannelAdvisor senior executive, and current Spreedly VP of HR, Amy Robertson, recently joined DSMN8 as a board advisor.Amy brings a wealth…

Lewis Gray09/01/2020

Employee Influencers Marketing

Measuring the Success of Employee Influencer Programs

Not sure which metrics reveal employee influencer impact? Everything you need to know about measuring the success of employee influencer programs.

Lewis Gray09/01/2020

Employee Influencers Marketing

The Business Case for Employee Influencers

So, you want to launch an employee influencer program into your company, and you are now faced with the task of putting together a business…

Lewis Gray11/12/2019

Marketing

4 Times Social Media Influencers Missed the Mark

Kim Kardashian's Questionable Diet Tips Little Mix-Up Warburtons #Fail Fyre Festival Social Influencers are social media users who have a large social reach, and possess…

DSMN803/12/2019

Employee Influencers Marketing

The Future of Influencer Marketing

With changing attitudes towards social media, brands are rethinking their influencer strategy. The future of influencer marketing: what you need to know.

Lewis Gray02/12/2019

LinkedIn Marketing Personal Branding

How to Optimize LinkedIn Posts for Maximum Engagement

If you’re familiar with LinkedIn and its ever-changing algorithms, you’ll know that even reaching your audience of followers can be a challenge, let alone trying to engage…

Lewis Gray28/11/2019

Employee Advocacy Employee Influencers Marketing

The 5 Key Elements of an Employee Advocacy Program

When correctly implemented, an employee advocacy program can make a remarkable impact on maximizing your brand’s reach and driving engagement, and your employees can prove…

Lewis Gray21/11/2019

Are you getting paid for that Instagram post?

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