Loop Marketing, But More Human: Introducing The Advocacy Loop

An in-depth look at HubSpot’s Loop Marketing framework and how its principles extend to employee advocacy by combining AI, personalization, and human connection.

Emily Neal08/10/2025

employee thinking holding pencil and notebook

Employee Advocacy AI Marketing

How Employee Advocacy Humanizes AI GTM Strategies

AI drives efficiency, but employee advocacy delivers trust. Learn how to combine both for a future-proof GTM strategy.

Emily Neal17/09/2025

Employee Influencers Marketing

What is Employee-Generated Content? The Ultimate Guide

Learn why Employee-Generated Content drives 9x more engagement. Discover how to leverage EGC in your social media strategy.

Lewis Gray19/08/2025

Employee Advocacy AI Marketing

Employee Advocacy for AI SEO: Your Secret Weapon in the Age of ChatGPT

Discover the secret to dominating AI search results: employee advocacy that gets your brand recommended by ChatGPT, Perplexity & Google's AI.

Emily Neal08/08/2025

woman holding hands to mouth to make an exciting announcement

Employee Advocacy Employer Branding Marketing

Employee Advocacy for Promoting Events

Ways to leverage employee advocacy for promoting events on social media to reduce promotional costs, build trust, and engage employees, with examples.

Emily Neal26/04/2024

Employee Advocacy Marketing

How To Extend The Shelf-Life of Marketing Content

Learn how to extend the shelf-life of marketing content to reach a wider audience. 5 strategies to repurpose, refresh, and promote your content effectively!

Emily Neal18/04/2024

Employee Advocacy Employer Branding Marketing

Why Employee Advocacy Programs Need Multiple Stakeholders

Which department owns employee advocacy? Marketing is the obvious answer, but there's value in having multiple stakeholders across your business. Here's why.

Emily Neal03/04/2024

Employee Advocacy Employer Branding Executive Influence LinkedIn Marketing Original Research Trending

We Analyzed 11,107 Employee LinkedIn Posts and This Is What We Found

We analyzed over 11 thousand posts from a LinkedIn employee advocacy program. Here's what we learned about the content types, topics, and employees involved.

Emily Neal12/02/2024

Employee Advocacy Marketing