This is the dawn of the golden age for marketers on LinkedIn Social media has changed marketing for good. According to recent research from We Are…
Lewis Gray24/03/2020
Setting individual goals for employees is a great way to work towards hitting your company-wide goals After you’ve fully established an employee advocacy program within…
Lewis Gray17/03/2020
Steven Bartlett is the British CEO of Social Chain and an Industry Thought Leader on LinkedIn (© Virgin Startup, image source) LinkedIn has come a…
Lewis Gray05/03/2020
Starbucks baristas stand on stage, Wednesday, March 20, 2019, during Starbuck’s annual shareholders meeting in Seattle. As a marketing team, your content library is…
Lewis Gray03/03/2020
Kim Kardashian-West, Gigi Hadid, LeBron James… These are just some of the names that typically spring to mind when we think about brand ambassadors. You…
Lewis Gray28/02/2020
Ah, that all too familiar question. You've done your research, you've found a vendor, you've gone to get your employee influencer platform signed off and…
Lewis Gray27/02/2020
Gary Vaynerchuk, CEO of VaynerMedia (© Adweek, image source) Before the introduction of social media, "personal branding" was an entirely different practice. Sure, someone could…
Lewis Gray26/02/2020
KFC witfully apologizes for running out of chicken back in 2017. (© KFC) People don't trust brands. Well, they trust some brands, but in 2020,…
Lewis Gray20/02/2020
So, you’ve done your research, heard the chatter, and now you want to know why there’s all this talk about employee influencers. Brilliant! It’s time…
Lewis Gray19/02/2020
