New Data: Sales Teams Lead Employee Advocacy. A Guide for Sales Leaders.

Data from 200 advocacy programs shows sales teams are the most active employee advocates. Here's what that means for sales leaders in 2026.

Emily NealApril 13, 2026

Podcast Employee Advocacy

How to Build an Employee Advocacy Program in a Regulated Industry | Broadridge [Podcast]

Learn how Broadridge revitalized an existing program by focusing on user experience, reducing barriers to entry, and leveraging executive influence.

Lewis GrayMarch 11, 2026

Podcast Employee Advocacy

How to Launch an Employee Advocacy Program in Accounting | AICPA & CIMA [Podcast]

Learn how AICPA & CIMA’s turned a pilot program into a culture-driven employee advocacy success story, achieving a 540% increase in active employees shares.

Lewis GrayMarch 4, 2026

Podcast Employee Advocacy

How BT is Scaling Employee-Generated Content | Robyn Fawcett [Podcast]

BT Group’s Robyn Fawcett shares her strategy for scaling authentic employee-generated content through influencer-led training, executive employee advocacy.

Lewis GrayFebruary 25, 2026

Podcast Employee Advocacy

How to Scale a Global Employee Advocacy Program | Holly Kerr of AtkinsRéalis [Podcast]

Learn how AtkinsRéalis centralized their social strategy, engage executives via gamification, and use AI for data-driven ideation rather than "content slop."

Lewis GrayFebruary 18, 2026

Podcast Employee Advocacy

How Do Employee Advocacy Programs Help Salespeople? | Tipalti’s Nick Martin [Podcast]

Tipalti’s Nick Martin uses employee advocacy to transform sales teams into trusted thought leaders, driving authentic engagement and closing major deals.

Lewis GrayFebruary 11, 2026

Podcast Employee Advocacy

How Do You Build an Authentic Employer Brand in a Member-Owned Business? | Co-op [Podcast]

Explore how Co-op authentically build a compelling employer value proposition for a large, complex workforce and how organizations can unlock genuine advocacy.

Lewis GrayJanuary 28, 2026

Podcast Employee Advocacy

How TOPdesk Employees Outperform Paid Reach with Suzanne Meijer [Podcast]

Learn how TOPdesk achieves authentic engagement and executive buy-in through a dual employee advocacy strategy that prioritizes influencer workflows over paid media.

Lewis GrayJanuary 21, 2026

Podcast Employee Advocacy

Amnesty International: Overcoming Fear in Employee Posting [Podcast]

Amnesty International's Eleshea Williams on overcoming employee posting fears and humanizing a nonprofit brand through authentic advocacy on LinkedIn.

Lewis GrayJanuary 14, 2026

Podcast Employee Advocacy

How Storyblok Fuels 1M+ Monthly Impressions with Employees [Podcast]

Learn how Storyblok dominates LinkedIn employee advocacy! Find out how to building an authentic sharing without relying on expensive paid ads.

Lewis GrayNovember 26, 2025

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