LinkedIn is one of the most powerful places for employees to build their personal brand and, at the same time, elevate the company they work for.
But even the most willing advocates can hit the “What do I post?” wall.
That’s where the right prompts, ideas, and inspiration make all the difference.
In this guide, you’ll find actionable LinkedIn post ideas designed to help employees show up authentically, drive meaningful engagement, and shine a spotlight on the people, culture, and work that make your organization great.
When employees know what to share and feel confident doing it, your employer brand, thought leadership, and social reach grow exponentially.
So let’s jump in and explore some great advocacy content ideas for 2026 and examples from employee advocates at top organizations doing this well 👇
1. Share Behind-the-Scenes Content
Give people a look at the real moments that power how you work.
When employees document the day-to-day, they put a face to the brand and build trust with their network.
Why it works: Behind-the-scenes content performs well because it’s less scripted, human, and relatable.
The key is not overthink this. Your goal isn’t to create marketing content — it’s to share moments from an employee’s point of view.
👨💻 Capture Day-to-Day Operations
Authenticity really is the key to standing out on social in the age of AI content.
Simple snapshots, such as workspace setups, team stand-ups, product development progress, or problem-solving moments, bring your content to life.
These posts don’t need to be polished. In fact, the more real they are, the better they perform.
LinkedIn Post Prompts:
-
“Today I spent most of my time working on [task/project]. It reminded me that [learning or insight] is such an important (and often unseen) part of the job.”
-
“A realistic snapshot of my day in [role]: focusing on [tasks/challenges] and learning [skill/lesson] along the way.”
-
“Not everything at work makes it into a finished case study. Here’s what the day-to-day actually looks like when you’re working on [area of work].”
🤝 Highlight Team Collaboration
Team wins show what’s possible when people come together.
You could post about cross-functional projects, hackathons, brainstorming sessions, or team achievements.
These stories reinforce your culture and signal to candidates what it’s actually like to work at your company.
Encouraging your team to share this kind of content on LinkedIn is one of the most effective employer branding strategies you can push in 2026.
LinkedIn Post Prompts:
-
“This week I worked closely with [team/department] on [project or challenge]. Seeing how different perspectives came together to [result] was a great reminder of why collaboration matters.”
-
“A good reminder that great work doesn’t happen in isolation. Collaborating with [names/teams] on [challenge] made all the difference.”
-
“One thing I value about working at [company] is how teams collaborate. This project showed that through [example].”
Catherine McFarlane strikes the perfect balance of behind-the-scenes content and celebrating a project she works on: Barclays’ Creator Club.
Check out her episode of the Employee Advocacy & Influence Podcast to find out how she empowers employees to become content creators!
👀 Offer Sneak Peeks of Upcoming Projects
Teasers and previews generate excitement.
A screenshot. A whiteboard sketch. A “something big is coming” moment.
These posts spark curiosity. And when shared through an advocacy platform rather than company channels, they’ll reach a much wider audience.
LinkedIn Post Prompts:
-
“Early stages of a new [project/initiative] I’ve been involved in recently. Still lots to refine, but I’m excited about [specific aspect] and curious to see how it evolves.”
-
“A small behind-the-scenes look at something we’re building right now. Curious to see how [idea/feature] evolves over the next few weeks.”
📊 Wondering how active your team already is on social, and how this compares with your competitors? Get a free competitor analysis review to find out.
2. Highlight Personal Achievements
Recognition isn’t just great for internal morale; it’s powerful for external advocacy, too.
When you share career milestones, learning achievements, or personal growth, it shows that your company encourages professional development.
This is especially impactful when senior leadership engages with the posts! It demonstrates strong enthusiasm for career growth.
Employees eager to increase their internal visibility will be inspired to share their achievements on LinkedIn if they see the CEO reacting to their colleagues’ posts. That compounding effect is huge.
In this post, Roxana Ciupariu celebrates IBM’s 30 years in Romania.
What’s great about her content is that she includes a photo of herself wearing an IBM T-shirt and discusses her 12 years at the company. The perfect alignment of a personal and company celebration 👏
🏆 Celebrate Milestones and Awards
Celebrate anniversaries, major project completions, and external recognition, such as awards and press features.
These posts highlight momentum and demonstrate that you’re proud to work at your organization.
As these posts are very company-focused, it’s best not to overdo it! Share these key wins mixed with your personal posts and educational content.
Always keep in mind that your network will be most interested in gaining valuable insights from your posts, so if you were involved in a major project you’d like to celebrate, why not add your key learnings from it?
When it comes to awards, this is a great opportunity to tag your colleagues and celebrate their success, too 🙌
LinkedIn Post Prompts:
-
“Proud moment for the team as [award] was recognised. This really reflects the work that [team/people] put in behind the scenes.”
-
“Celebrating [time/project milestone] today and reflecting on how much we’ve achieved together. [reflection/insight].”
- “Taking a moment to reflect on how far I’ve come since [starting point]. Grateful for the opportunity to keep learning in my role.”
😇 Share Personal Success Stories
Stories about overcoming challenges or learning something new resonate deeply with LinkedIn audiences.
They showcase resilience, growth, and leadership.
These posts help you build your personal brand while naturally reinforcing your company’s support for career development.
LinkedIn Post Prompts:
- “A small win for me this week: [achievement], with a big learning: [insight].”
-
“This project pushed me outside my comfort zone — especially [challenge]. Looking back, it taught me [lesson] and reminded me how much growth happens through trying something new.”
💪 Recognize Team Contributions
Shoutouts go a long way.
When employees spotlight colleagues who helped them succeed, they reinforce a culture of appreciation and collaboration.
This type of content strengthens internal relationships while showcasing the values your company lives by.
LinkedIn Post Prompts:
- “The biggest thing I’ve learned from working on [project name] with [colleague/team] is…”
-
“Shoutout to the people who worked behind the scenes on [initiative]. This wouldn’t have been possible without them [teams/colleagues].”
- “One of the best parts of my role is working with people like [colleague/team]. Grateful for the support and collaboration.”
3. Showcase Company Culture
Company culture isn’t a list of values on a careers page.
It’s how work actually feels, and employees are the best people to show that.
In this post, Luke Willett shares learnings from his first 100 days at DSMN8 alongside photos from our latest team-building social. Way to go, Luke! 💪
🎳 Share Team-Building Activities
Whether it’s a volunteering day, workshop, or team lunch, cultural moments show the human side of work.
These posts help prospective candidates understand who they’d be working with, not just what the company does.
LinkedIn Post Prompts:
-
“Stepped away from our desks for [activity] yesterday. Moments like this make collaboration easier and remind me how important connection is at work.”
-
“Team days don’t just boost morale — they make collaboration easier. A great reminder of that during [activity/event].”
📣 Highlight Diversity & Inclusion Efforts
Employees can help bring visibility to awareness days, cultural celebrations, and initiatives that support inclusion.
This signals to the wider market that diversity isn’t a statement, it’s a lived value.
LinkedIn Post Prompts:
-
“Today was a good reminder of why [initiative/awareness day/conversation] matters. Creating space for different perspectives makes work better for everyone.”
-
“Proud to work somewhere that actively supports [inclusion effort]. Small actions like this have a big impact [action].”
This post by Sophie Neary from Google is a great example of a company culture post.
She celebrates visiting the Googleplex campus with a fun vlog-style video, tags colleagues, and even mentions the Google product she used to create the content.
🎯 Talk About Company Values and Mission
When employees explain how company values show up in their day-to-day work, those values become real.
Think:
-
How flexibility actually works in practice.
-
How collaboration shows up across teams.
-
How leadership supports learning or wellbeing.
LinkedIn Post Prompts:
-
“One of [company]’s values I see in action often is [value]. This week it showed up through [example], which made a real difference and highlighted why I’m proud to be part of this culture.”
-
“Our mission at [company] feels most meaningful when it connects to real work. Today that looked like [situation].”
4. Promote Company Events and Webinars
Events (both internal and external) are excellent opportunities to create and capture content.
Social media managers and employee advocacy program managers should make sure to document events with photos and videos where possible, curating them later for advocacy program and marketing use.
At DSMN8, the marketing team takes plenty of photos and videos at our team socials and shares them on our employee advocacy platform, where the team can easily find and share them on LinkedIn if they wish.
It’s great to encourage advocates to take their own pictures at events too. It just adds that little extra sprinkle of authenticity when sharing on social.
📆 Announce Upcoming Events
Make a quick post about what the event covers, why you’re looking forward to it, or who will be speaking is a great way to boost attendance.
This works both for in-person or digital events.
LinkedIn Post Prompts:
-
“Looking forward to attending [event] soon. Particularly interested in learning more about [topic] and hearing from [speaker/community].”
- “I’ll be heading to [event] next week. Anyone in my network attending? Would love to catch up!”
-
“Excited to hear from [speaker/company] at [event]. Always great to learn from others in the [industry] space.”
Simon Morris from Adobe nails it in this post about the Cannes Lions International Festival of Creativity. 👏
He references Adobe’s company values, celebrates shared creativity across organizations, and keeps the post topical by referencing AI and Adobe’s Firefly product.
Even better, the post preview links to an article summarizing his key takeaways.
💡 Share Key Takeaways from Past Events
Event recaps perform extremely well on LinkedIn. They demonstrate thought leadership, highlight insights gained, and encourage ongoing learning.
Create a summary-style post from the next conference you attend. What did you learn from the speakers? Make sure to tag them for more visibility and engagement.
These are genuinely my favorite posts to read on LinkedIn. They’re incredibly valuable for shared learning, creating new ideas, and sparking discussions.
LinkedIn Post Prompts:
-
“Had a great time at [event] learning all about [topic]. Thank you to [event organizer] and speakers for sharing your expertise. A key takeaway for me was [insight]. I’m looking forward to putting this into practice.”
-
“One takeaway from [event] that stuck with me: [insight]. It’s already changed how I think about [area of work].”
- “If I had to sum up my biggest learning from [event] in one sentence, it would be [insight].”
Final Thoughts & Additional Resources
The most engaging LinkedIn posts don’t come from perfectly crafted messaging.
They come from real people sharing real moments, insights, and experiences.
By giving employees clear ideas, LinkedIn post prompts, and inspiration, you remove friction and help them show up with confidence, in a way that strengthens both their personal brand and your employer brand.
The key takeaway for 2026? Support your advocates with guidance, celebrate their contributions, and create space for authenticity.
Ready to get started with the #1 employee advocacy platform?
Wondering how active your team already is, and how this stacks up against your competitors? Get a free competitor analysis review.
More guides you’ll find helpful:
Frequently Asked Questions
What should employees post on LinkedIn as advocates?
Employees should share content that feels natural to them while considering company goals. For example: behind-the-scenes moments, project learnings, team wins, events they’ve attended, or reflections on company culture and values.
Should employee advocacy posts be personal or company-focused?
The best employee advocacy posts balance both. A personal perspective paired with a company moment or learning tends to perform far better than overly promotional content.
What content performs best on LinkedIn for employee advocacy?
Posts that are authentic and insight-led perform best. Behind-the-scenes content, personal learnings, team shoutouts, and key takeaways from events consistently drive strong engagement. Read the World’s Biggest Employee Advocacy Study for data on this.
Emily Neal
SEO and Content Specialist at DSMN8. Emily has 10 years experience blogging, and is a pro at Pinterest Marketing, reaching 1 million monthly views. She’s all about empowering employees to grow their personal brands and become influencers.
