Everything you need to know about LinkedIn, the largest professional network: who is using it, how effective it is, and what statistics marketers should focus their attention on.
Discover the most important and relevant facts about LinkedIn.
Last updated: December 2022.
The Company
HQ Address: Sunnyvale, California
CEO: Ryan Roslansky (Since 2020)
Number of Employees: 26,000+
Founded: 2002
LinkedIn Users
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Users: Over 875 million. (LinkedIn, 2022)
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Time Taken to Reach 1 Million Users: 494 days. (LinkedIn, 2018)
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The United States has 215 Million Members. (LinkedIn, 2022)
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25% of all US adults are on LinkedIn. (Pew Research Center, 2018)
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LinkedIn profiles with a profile picture get 20x more views. (INC, 2017)
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LinkedIn is used in over 200 countries worldwide (LinkedIn 2022)
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44% of LinkedIn users take home more than $75,000 per year (Kinsta, 2018)
LinkedIn Advertising
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Average CPC: $5.74. (Hubspot, 2018)
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More than 58 million companies are represented on LinkedIn. (LinkedIn, 2022)
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Average Conversion Rate: 6.1%. (Hubspot, 2018)
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64% of all social media referrals to corporate websites come from LinkedIn. (eConsultancy)
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There are 9 billion content impressions in LinkedIn feeds every week. (LinkedIn 2018)
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LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
(Hubspot 2018) -
10 pieces of content are consumed before a buying decision is made. (LinkedIn 2017)
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Posts with links have a 200% higher engagement rate (Wordstream, 2018)
Interesting Facts About LinkedIn
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41% of millionaires use LinkedIn (Omnicore, 2018)
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LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. (LinkedIn)
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The Average CEO has 930 Connections (LinkedIn Pulse)
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Ian Bremmer is stated as the most influential user on LinkedIn (Ian Bremmer)
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Microsoft Acquired LinkedIn for $26 Billion.
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A total of 39% of LinkedIn users pay for LinkedIn Premium (Kinsta, 2018)
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Over 20,000 companies in the US use LinkedIn to recruit employees (LinkedIn, 2018)
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