Executive Social Media Security: Guide to Safe Delegation

A visible executive on LinkedIn can be a game-changer for your brand. When leaders share insights and engage online, they build up your company’s reputation, inspire confidence, and help shape industry conversations. This is not something to ignore in 2025.

I’d argue that CEOs having a social media presence is essential for modern companies. In fact, 82% of employees will research a company’s CEO on social media before applying for a role 👀

Yet enabling secure executive social media access often isn’t as straightforward as it sounds, especially when it comes to protecting information security (InfoSec) and maintaining compliance with standards like ISO27001 and SOC2.

Organizations that fail to address executive social media security leave themselves open to a range of threats, including compliance breaches, insider risks, and data leaks.

Executive social media accounts are also prime targets for cyber threats.

When a C-suite leader’s LinkedIn account is compromised or misused, the consequences can be immediate and far-reaching, from public relations crises to regulatory penalties and financial impact.

Security isn’t just about protecting login details; it’s about protecting your brand’s reputation and maintaining stakeholder trust.

Even a single unauthorized post from a leader’s account can cause significant damage to shareholder value or customer relationships 😫

For these reasons, many organizations are missing out on the huge opportunity that executive personal brands present.

Our own data revealed that a CEO could outperform their company on LinkedIn when looking at engagement metrics, even with 98% fewer followers. That’s 5,000 compared to 300,000 🤯

Want to see how active your executives currently are on LinkedIn, and how this compares to your competitors? Get a free executive influencer health check, and gain some complementary tips on how to improve 💡

Supporting executives in building their presence on platforms like LinkedIn often leads marketing teams to risky (yet convenient) workarounds like password sharing.

Even worse, these credentials are often shared with external organizations such as marketing agencies 😳

This is a huge threat to your organization’s reputation and security. Sharing the logins for your executive social media accounts creates major vulnerabilities:

We’ve established how important it is to protect your executive’s social media accounts and how big of an impact a breach could have.

But your marketing, PR, or comms team (whether internal or external) still needs access to post content on your CEO’s behalf…

Here’s what you can do instead.

DSMN8’s Executive Influencer Platform empowers your leadership team to post securely and stay compliant, without compromising their influence or authenticity 🙌

Is your organization in a heavily regulated sector like pharmaceuticals? If so, keeping your executives’ LinkedIn profiles secure is even more critical, as is using compliant technology for managing your employee advocacy program.

It’s a common misunderstanding that those in regulated industries can’t leverage employee advocacy. You just need to create appropriate content for your team to share. Bradley outlines how, in this episode of the Employee Advocacy and Influence podcast:

Secure executive social media is now non-negotiable.

With DSMN8’s Executive Influencer tool, your organization can empower leaders on LinkedIn while maintaining the highest standards of information security and compliance.

Don’t let risky shortcuts undermine your executive influence.

Ready to see DSMN8’s InfoSec-compliant executive social media software in action? Book a demo.

More on keeping your employees safe and secure online:

• Corporate Governance for Employee Advocacy Programs.
• Employee Social Media Security Checklist.
• Free Employee Advocacy Training Package.