Everything you need to know about LinkedIn, the largest professional network: who is using it, how effective it is, and the LinkedIn statistics marketers should focus their attention on.
Discover the most important and relevant facts about LinkedIn in 2024.
Last updated: August 2024.
The Company
HQ Address: Sunnyvale, California
CEO: Ryan Roslansky (Since 2020)
Number of Employees: 25,000+
Founded: 2002
LinkedIn Users
- Users: Over 1 billion. (LinkedIn, 2024)
- Time Taken to Reach 1 Million Users: 494 days. (LinkedIn, 2018)
- The United States has over 250 Million LinkedIn Members. (LinkedIn, 2024)
- 30% of all US adults use LinkedIn. (Pew Research Center, 2024)
- LinkedIn profiles with a profile picture get 20x more views. (INC, 2017)
- LinkedIn is used in over 200 countries worldwide (LinkedIn 2024)
- 44% of LinkedIn users take home more than $75,000 per year (Kinsta, 2018)
LinkedIn Advertising
- Average CPC: $5.58. (B2B House, 2024)
- More than 67 million companies are represented on LinkedIn. (LinkedIn, 2024)
- Average Conversion Rate: 6.1%. (Hubspot, 2018)
- Click-to-lead Conversion Rate: 9.23% (MetaData, 2022)
- 64% of all social media referrals to corporate websites come from LinkedIn. (eConsultancy)
- There are 9 billion content impressions in LinkedIn feeds every week. (LinkedIn 2018)
- LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
(Hubspot 2018) - 10 pieces of content are consumed before a buying decision is made. (LinkedIn 2017)
- Posts with links have a 200% higher engagement rate (Wordstream, 2018)
Interesting Facts About LinkedIn
- 41% of millionaires use LinkedIn (Omnicore, 2018)
- LinkedIn is the #1 channel B2B marketers use to distribute content at 94%. (LinkedIn)
- The Average CEO has 930 Connections (LinkedIn Pulse)
- A CEO can generate the same level of LinkedIn engagement as a company page, with 1.67% of the followers (DSMN8, 2023)
- Ian Bremmer is stated as the most influential user on LinkedIn.
- Microsoft Acquired LinkedIn for $26 Billion in 2016.
- A total of 39% of LinkedIn users pay for LinkedIn Premium (Kinsta, 2018)
- More than 65 million decision-makers are on LinkedIn (Zippia, 2023)
More Social Media Facts & Statistics
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- Employee Advocacy Statistics You Need To Know
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- 60+ Employer Branding Statistics
- Social Media Leaderboards: The World’s Most Active Employees on Social Media, by Industry and Region.
DSMN8
The All-in-One Employee Advocacy Platform.
