[Episode Sixty-Two of ‘The Employee Advocacy and Influence Podcast] 🎧
What happens when a seller ditches traditional cold calls for camera time? In this episode, Lewis and Elliot sit down with Tom Boston, Brand Growth Manager at MySalesCoach and one of LinkedIn’s most recognizable B2B voices. Tom shares how humor, consistency, and authenticity helped him build a personal brand that fuels both inbound leads and career opportunities.
From turning outbound pain points into viral posts to coaching sellers on how to own their voice online, Tom brings the laughs and the lessons. Whether you’re a marketer launching an advocacy program or a sales leader unsure about personal branding, this episode is a must-listen.
What You’ll Learn:
- How to coach sales teams into consistent content creators
- Why your email outbox is a goldmine for LinkedIn content
- How to align personal branding with company values
- Tips for building confidence (and staying consistent) online
Authenticity Beats Perfection Every Time
A key turning point in Tom’s journey came when he stopped trying to be overly polished and started being himself. His early, scripted videos gained little traction, but when he leaned into humor and relatability, like making fun of common CRM excuses, his content finally clicked. Listeners will appreciate the reminder that perfection isn’t the goal on LinkedIn. In fact, authenticity stands out in a feed full of overproduced content. This episode highlights the importance of embracing your tone, whether it’s silly, serious, or offbeat. Your uniqueness is your competitive edge.
Start with Your Outbox, Not a Blank Page
Tom offers a practical and instantly usable tip: don’t overthink what to post. Start with the problems you solve in your sales emails. Most salespeople send dozens of messages daily addressing customer pain points, objections, and common questions. Those are perfect topics for LinkedIn. Listeners struggling with content ideas will find this advice especially helpful; it lowers the barrier to entry and ensures every post has relevance to their audience. You don’t need to be a thought leader on day one; you just need to start sharing what you already know.
Comment Sections Are the New Sales Floor
Tom reframes LinkedIn as a massive, always-on networking event, and the comment section is where deals begin. Instead of just posting for visibility, he encourages sellers to treat posts as conversation starters and engage with others’ content, especially that of their ideal customers. For salespeople and marketers alike, this insight alters how we approach social selling, not as a broadcast tool but as a conversation platform. Listeners will walk away with a more actionable and human approach to driving influence and pipeline through genuine engagement.
Ready to get started with employee advocacy?
But not sure if you’re ready for a platform?
Schedule a call with one of the team.
Prefer to cut to the chase and explore DSMN8?
Roger that!
Learn More About Building Influence On LinkedIn:
Selina Sher Gill
Selina has a Master's Degree in Marketing and Brand Management, and is DSMN8's Digital Marketing Executive. She's a pro at creating and editing video content, using these skills to create short-form social media videos and edit the Employee Advocacy and Influence podcast.
