Personal Brand

The Ultimate Guide to Social Media Sizes

By 11/10/2019 October 16th, 2019 No Comments
The Ultimate Guide to Social Media Sizes DSMN8

In today’s social media climate, visual content is king. So much so that a recent report found that tweets that include images accumulate 105x more retweets than those without. Whether it’s an office update, a team away day or a financial report, adding a striking image to your content could set it apart from the competition. Welcome to our comprehensive guide of social sizes, for image and video, for all major social networks.

DSMN8 LinkedIn Graphic


Personal & Business Profile Images

When someone lands on your LinkedIn profile, the first image they’ll see that truly represents you is your profile image. This along with your header image is your opportunity to create a positive first impression. With that in mind, make sure it’s appropriate, professional, and a good quality image. Photofeeler is a fantastic way to get some candid feedback on your profile photo for LinkedIn.

Your logo is as important to your business page as a profile image is to your personal profile. This will display right next to your brand name and also in the “companies to follow” section of the site. Ensure that the logo is recognisable to the brand, and avoid colour variations to keep it consistent with your branding.

LinkedIn Profile Image DSMN8


  • We recommend anywhere between 400 x 400 and 20,000 x 20,000 pixels

  • The minimum upload should be 200 x 200 pixels

  • Maximum file size 10MB

Pro tip: Set your company apart from the competition, try creating an animated logo. LinkedIn allows GIFs!

Personal & Company Header Images

Your header image should both compliment your profile and introduce the visitor to your personal brand. Make sure it says something about you as a professional or something about your company and the services that you offer.

The company header image is slightly different in size to that of personal profiles, as it spans across the entire page. Use it as an opportunity to visualise the brand and showcase what you offer.

LinkedIn Header Image DSMN8


  • Recommended 1584 x 396 pixels

  • Maximum size of 4MB

Company Header Specs:

  • We recommend between 1536 x 768 pixels

  • Minimum size of 1192 x 220

  • Maximum file size 4MB.

Banner for ‘Life’ Tabs

Under the Life tab, LinkedIn gives the option to add banner images. Use this opportunity to upload an imaged that shows off your company culture or one that visualises your brand values.

LinkedIn Banner Image DSMN8


  • We recommend 646 x 220 pixels

Sharing Images/Links with Images

You’ve just finished an article, and you believe it’s your best one yet. Doesn’t it make sense to spend 5 minutes hunting for the perfect preview image? Choosing the right image for your link or blog post is crucial in driving engagement.

LinkedIn Post Image DSMN8


  • We recommend 1104 x 736 pixels for images or links

  • Displays at 552 x 289 pixels

  • Maximum size for shared images is 1104 x 736 pixels

Character Limits for Posts:

  • Posts on a personal account can be 1,300 characters long

  • Company posts are capped at 700 characters

  • Blog posts have no character limit

Pro tip: Posts longer than 140 characters will be partially hidden and given LinkedIn’s ‘See more’ button. So if you’re sharing a longer post, make sure the opener entices users to reveal the full body of text.

DSMN8 Facebook Graphic


Profile Image (Business & Personal)

As with LinkedIn, this will be the first thing people see when they search for your Facebook page. Remember to keep it on brand, your profile image will appear in a few places, including the stories list in the Messenger app. Familiarity is key to consistent engagement.

Facebook Profile Picture DSMN8


  • Always at least 180 x 180 pixels

  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

  • Will appear on as 170 x 170 pixels on desktop

  • On smartphones, appears as 128 x 128 pixels

Cover photo

Your cover photo will be much larger than your profile image, so opt for something that speaks more toward your personality or your brand.

Facebook Cover Photo DSMN8


  • Appear on page at 820 x 312 pixels

  • Minimum size is 400 x 150 pixels

  • Will display as 820 x 312 pixels on a desktop page and 640 x 360 pixels on smartphones

  • Specs for cover photos are the same for both personal and business pages

Shared image

Image and video sharing are now the most common ways of sharing on Facebook, so it’s important we get this right. If your image is there to draw attention to a body of text, add some text to the image that might encourage users to read on.

Facebook Image Post DSMN8


  • We recommend 1,200 x 630 pixels

  • Will appear in feed at a max width of 470 pixels

Shared link

Sharing a link on Facebook is a great way to drive traffic to your website and other pages, and Facebook offers some customisation features so that you can make your post unique. Due to Facebook’s algorithm, it’s unlikely that all your followers will see your post, so be sure to make the image as captivating as possible to drive engagement and increase future reach.


  • We recommend 1,200 x 628 pixels

  • Square photos will appear at a minimum of 154 x 154 pixels in feed

  • Rectangular Photos will appear at a Minimum 470 x 246 pixels in feed

Event Image

Events are a feature that is totally unique to Facebook, as something that no other platform offers. Facebook offers a few stock images but we recommend customisation to keep it relevant. For example, if the event is for a conference, a picture from a previous year or this years location would work.

Facebook Event Image DSMN8


  • We recommend 1920 x 1080

  • Will scale down to a minimum of 470 × 174 pixels

  • Shows in feed as 470 × 174 pixels

Facebook Stories

Stories is a feature that is only accessible through Facebook’s mobile app, and thus the dimensions are made to fill the phone screen.


  • We recommend 1,080 x 1,920 pixels.

Character Limits for Posts:

  • Facebook posts can be up to 63,206 characters long

  • We recommend a maximum of 2000 to keep users engaged

DSMN8 Twitter Graphic


Profile Picture

On Twitter, your profile image will appear in-feed, on your profile and on the ‘Who to Follow’ tab. Keep it consistent with your branding, and opt for logos over text for maximum visibility, where possible.

Twitter Profile Image DSMN8


  • We recommend a square image, at least 400 x 400 pixels

  • Maximum file size 2 MB

Header Photo

Your header photo will only be visible on your profile, so take the opportunity to utilise this space by making it captivating. It’s significantly larger than your profile image so go for high resolution.

Twitter Cover Photo DSMN8


  • Recommended 1,500 x 500 pixels.

  • Maximum file size of 5 MB.

Pro tip: Running a Twitter campaign? Add the hashtag to your header photo by adding some text to the image.

In-Feed Photo

Tweets that contain images accumulate 105x more retweets than those without, so it’s worth taking a minute to make sure the dimensions are right!

Twitter In Feed Photo DSMN8


  • We recommend a minimum of 440 x 220 pixels

  • Maximum of 1024 x 512 pixels

  • Appears in Twitter feed at 506 x 253 pixels on desktop

Character Limits for Tweets:

  • All posts on twitter are limited to 280 characters after having upped the quantity from 140 in 2017

  • We recommend 256 characters

DSMN8 Instagram Graphic 2


In the age of visiual content, having an Instagram is not just an option – it’s a necessity. It’s not always easy to know whether to push content to your feed or to your story, but here’s how to make it look good.


Profile Image

Without the option for a header photo, the profile image becomes much more prominent. Though phone screens seem to get larger and larger, Instagram doesn’t look like it’s changing the size of profile images any time soon.

Instagram Profile Image DSMN8


  • Will appear on your profile at 110 x 110 pixels.

Pro tip: Due to the image display size, opt for logos over small text if possible.


Your feed is just as important as your post, as users will typically scroll through this when they first discover your page. Make sure that your photo/video thumbnails fit the general aesthetic of your feed.

Instagram thumbnail DSMN8


  • Will appear on your profile at 110 x 110 pixels

  • Square photo: make sure to maintain an aspect ratio of 1:1

Photo/Video Size

Once upon a time, Instagram only allowed perfectly square images. However, you’re now able to both photos and videos in portrait and rectangular sizes.


  • The maximum size is 1080 x 1080 pixels

  • Instagram scales down to 612 x 612 pixels and will appear in feed at 510 x 510 pixels

  • Maximum video length is 60 seconds

  • Minimum video length is 3 seconds


Unlike Facebook stories, Instagram allows you to view them on both mobile and desktop platforms. However, as you’re only able to upload from the mobile app, the videos/stories will be made to fill an entire phone screen (as with Facebook).


  • We recommend 1080 x 1920 pixels

  • Minimum resolution is 600 x 1067 pixels

  • Max upload size is 4GB

  • Retain the same specs for IGTV videos

Character Limits for Posts:

  • Captions can be no longer than 2,200 characters

  • You can include up to 30 hashtags

DSMN8 Snapchat Graphic


When deciding where to promote your brand, the more popular platforms such as Facebook and Instagram tend to come to mind. However, Snapchat stories can be a great way to put your brand out there. This is especially the case when trying to reach a younger audience, with Snapchat and Instagram being the go-to-platforms for millennials and Gen Z.


  • For sending Snapchat images, we recommend 1,080 x 1,920 pixels

  • Maximum 1,080 x 2,340 pixels (for the larger phone screens).

Character Limits for Snaps:

  • The maximum is 80 characters for a Snap

  • The maximum for a message is 1196 characters

Don’t worry, we’ll be sure to keep this guide up to date as platforms continue to develop. Hopefully you’ve now got both the knowledge and know how to curate your next post and drive maximum engagement.

Please feel free to leave any comments below if there’s something you’d like to see added!

DSMN8 Upload Engagement

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