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The World’s Most Active Workforce on Social in H1 2023

By Emily Neal20/07/2023No Comments
The World's Most Active Employees on Social Best of H1 2023

If you didn’t know already… the DSMN8 data team regularly conduct research into how active employees in various industries are on social media.

This research allows us (and the companies featured) to celebrate employees! 👏

Specifically, those who are highly engaged…

Consistently sharing content with their networks…

Building their personal brands and becoming industry thought leaders.

It’s no easy task.

Not without an employee advocacy platform in place, anyway 😉

Getting employees using social media is one thing.

But getting them to consistently share company content, educational content, and industry news?

Well, that’s a whole different ball game.

So, WHY do we create these leaderboards? 🤷‍♂️

Because employee advocacy is our bread and butter!

We wanted to show some recognition. To really highlight the companies who are doing an exceptional job of getting their employees more active on social media.

We’ve covered over 90 industries, from Automotive to Pharmaceuticals, and even Aerospace.

You name it.

We’ve covered it! 💪

Now, because we’re halfway through 2023…

We wanted to do something big.

So, we’ve combined all of our research from the first half of this year.

To present you with a GLOBAL ranking for ALL industries 📊

To truly determine which company had the world’s most active employees on social so far in 2023. 🌍

Think Spotify Wrapped meets Fantasy Football.

A “first 6 months of 2023 in review” but with some rankings for good measure!

Key takeaways include:

📍 The Global #1 across all industries had a jaw-dropping 49.51% of employees sharing to social media over the space of 30 days.

📍 The Global average across all industries was just 7.93%.

📍 The company with the largest number of employees sharing content was 3000!

Based on our previous research, we knew that on average, around 5.95% of employees share content to social media each month 📈

The rise to 7.93% highlights the fact that more brands are waking up to the power of their employees’ influence on social media 👏

And that’s without an employee advocacy tool in place.

When using employee advocacy software like DSMN8, we see an average user adoption of 40%, with some companies reaching a whopping 70%.

The last few years have seen a rapid shift in the way businesses market themselves.

Employee advocacy is now truly at the forefront.

And it’s becoming more and more difficult to ignore!

So, where does your company rank in the “Best of H1 2023” list?

Fill in the form below to see the full rankings 👇

The World's Most Active Employees on Social Media

Best of H1, 2023

While you’re looking.

Consider this 👇

Sure, getting 49.51% of employees sharing is impressive.

But imagine if you could see this go as high as 70%.

That’s exactly what some of the world’s biggest brands have been able to achieve.

Which means:

⚡️ Elevated brand awareness

⚡️ Authentically demonstrating company culture to attract top talent

⚡️ Generating more inbound leads

⚡️ And winning more business

All with very little effort.

Over 4 months, one DSMN8 client generated over 36,000 website visits, at a cost-per-click of just £0.19.

All via employees’ shares!

Isn’t it time you added amplified social sharing to your marketing strategy?

Book a demo to discover how employee advocacy could impact your business.

Prefer to speak with us first?

No problem.

Schedule a call with one of the team.


Emily Neal

SEO and Content Specialist at DSMN8. Emily has 10 years experience blogging, and is a pro at Pinterest Marketing, reaching 1 million monthly views. She’s all about empowering employees to grow their personal brands and become influencers.