Launching an Employee Advocacy Program is a process that is generally straightforward, and you can always guarantee that your most engaged employees will quickly become involved. At times, there can be a slower uptake from other employees, however, there are many simple ways that you can increase the engagement levels of your program, to set yourself up for greater success and engage even more employees. While an advocacy program is a very self-sustaining process, following just a few practices outlined here can help simplify the day to day running of the program, and ultimately increase your engagement.
The initial set up of your advocacy program and the structure that comes with it, when done correctly is one of the best ways to set yourself up for success. Here there are many different aspects that you can think about, and even plan. Who in the company are you going to invite to be a part of the program? Beyond this how many people will be involved? If it is a more significant number of people, then we recommend that there is more of a formal structure or segmentation put into place. Here at DSMN8, we encourage our clients to segment their larger user bases, be it by department, business unit, or merely a geographical location placing them into separate teams. By segmenting users in this way you not only have a strong understanding of who is using the platform but also you can ensure the right people see the right content. Pushing the right content to the right people can help increase engagement, as people will share content that is relevant to them, whereas when users see content that isn’t necessarily relevant to them, they will be disinclined to share it with their wider network. These simple steps as you are initially launching your program can guarantee a great springboard to boost your program to the broader company.
As your employee advocacy platform begins to grow, and more and more employees become involved it can become essential to understand who is managing the program, and who it is they are leading. As programs grow, they tend to start crossing into other business units, locations and levels. It can become a lot to think about, be it content in other languages, or time differences; it is time to delegate. Going back to what was mentioned earlier about a structure, becomes very helpful, and with those teams, you can begin to elect “Team Leaders”. Utilising your successful brand ambassadors, delegating tasks to them as team leaders can help spread the workload away from a single person. Delegation not only allows for more people to become involved in the program but for it to be managed at a more granular level, engaging more participants and therefore increasing its success.
More Content Is Always Better
One of the more frequent roadblocks we see with some advocacy programs is a lack of content. We understand that sometimes you are not producing vast amounts of in-house content, it can be time-consuming, and even expensive. However, this does not mean you have to limit the content available to your employee advocates. One of the best ways to deal with a lack of company content is to curate relevant industry news, there is a wealth of different sources across the internet, and there is always a news article, blog or infographic that can be relevant to your employees. Providing your employees with the opportunity to share this, can help position them as thought leaders in your industry, sharing relevant industry news, and not just your companies marketing content.
Some people are not office bound for standard working hours, and with this, they want to be able to share content on the move. Here at DSMN8, we know that not everyone is always at their computer, because of this we have developed a cutting-edge mobile app, allowing users to share company content on the move. Whether you’re on the way to a meeting, out of office for a few days, or simply just working on the move you can share company content the whole way.