B2B social media marketing has evolved from an awareness tool into a data-driven growth engine.
In 2025, short-form video, influencer collaborations, and AI-powered personalization are shaping how brands connect with buyers.
Below, we’ve compiled the latest B2B social media marketing statistics, covering content marketing trends, ad spend, platform performance, and influencer ROI, to help you plan smarter strategies for the year ahead.
B2B Social Media Marketing Stats
B2B marketers continue to prioritize video and AI tools in 2025, with short-form content driving the best ROI. Here’s how the landscape looks this year:
- 91% of B2B marketers now use content marketing in some form (DemandSage).
- The top social media marketing channels for B2B in 2025 are short-form videos on YouTube, Instagram, and TikTok (Hubspot State of Marketing 2025)
- 78% of B2B marketers now use video, and more than half plan to increase investment in the year ahead (LinkedIn B2B Marketing Benchmark 2025).
- 41% of B2B marketers say that, of all video formats, short-form drives the highest ROI (LinkedIn B2B Marketing Benchmark 2025).
- 46% of B2B marketers expect their content marketing budget to increase in 2025 (Content Marketing Institute 2025)
- Generative AI is now being utilized in 15.1% of marketing activities, up 116% since 2024 (The CMO Survey 2025).
💡 With short-form video delivering the highest ROI, brands that empower employees to create and share authentic content can multiply reach without multiplying costs.
B2B Social Media Advertising Stats
- Social media advertising spend is projected to reach $275.98bn in 2025 (Statista).
- Mobile will account for ~83% of total social media ad spending by 2030 (Statista).
- In 2025, mobile accounts for 50% of B2B social media ad spend in the US (Statista).
- In 2024, paid social was the 2nd-highest driver of ROI for B2B marketers (Hubspot State of Marketing 2025).
💡 DSMN8 clients like Dropbox have seen up to a 91% reduction in paid media spend from leveraging employee advocacy. Want to see how your company could achieve the same? Book a Demo.
B2B Social Sales Statistics
- 42% of salespeople say social media delivers the highest cold outreach response rate, vs. 26% via email and 23% on the phone (Hubspot State of Sales Report 2025).
- 78% of organizations that use social selling outperform those that don’t (LinkedIn, 2023).
- 72% of salespeople using social media outperformed their peers and exceeded quota 23% more often (Social Media and Sales Quota Survey)
💡 Equipping employees to build authentic personal brands on LinkedIn can dramatically boost reach and trust in the sales process.
B2B Social Media Statistics by Platform
Let’s explore more B2B social media statistics, focusing this time on individual platforms.
Unsurprisingly, LinkedIn is a powerhouse for B2B organizations, with 40% of marketers saying it is the most effective way to drive high-quality leads.
FirstPageSage data revealed that after 3 years, LinkedIn delivers 192% ROI for paid social and 229% ROI for organic social.
The 2025 Edelman x LinkedIn Thought Leadership Impact Report revealed that 55% of decision-makers use thought leadership as part of their vetting process.
Despite this, HubSpot’s State of Marketing 2025 report shared that Facebook is the top channel B2B and B2C marketers plan to invest in.
YouTube Shorts has the highest engagement rate (5.91%) of all short-form video platforms, closely followed by TikTok at 5.75% (Statista).
Only 8% of B2B marketers plan to invest in TikTok in 2025 (Hubspot 2025).
B2B Influencer Marketing Statistics
- 53% of US B2B marketers said they will increase their influencer marketing budgets in 2025 (EMarketer).
- 45.1% of B2B brands are using employees as influencers to raise awareness (MarketingWeek State of B2B Marketing 2025).
- The top three priorities for B2B influencer marketing strategy in 2025 are audience targeting/segmentation (37%), measuring performance/ROI (36%), and identifying the right influencers (32%), according to a survey of 404 B2B marketers (TopRank 2025).
- 67% of B2B influencer campaigns outperform brand-only content on marketing impact (Britopian 2025)
- 58% of B2B marketing teams use an “always-on” influencer marketing approach (TopRank 2025).
Learn more about the Rise of B2B Influencers and discover some great examples.
Key Takeaways
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Short-form video dominates both organic and paid.
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Ad spend continues rising, but employee advocacy can offset costs.
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AI adoption in B2B marketing has more than doubled since 2024.
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Influencer and thought leadership content drives measurable B2B impact.
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LinkedIn remains the B2B powerhouse, delivering 192% ROI on paid social.
As we move towards 2026, the most successful B2B marketers will be those who merge authentic employee voices with data-backed strategy.
The data is clear: people trust people more than brands, and your employees are your most powerful marketing channel.
How active are your employees on LinkedIn, and how does this compare with your competitors? Grab your free Competitor Analysis Review.
Additional Resources
More marketing and sales data & stats! 👇
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Emily Neal
SEO and Content Specialist at DSMN8. Emily has 10 years experience blogging, and is a pro at Pinterest Marketing, reaching 1 million monthly views. She’s all about empowering employees to grow their personal brands and become influencers.
