How Philip Morris International Scaled Employee Advocacy with DSMN8 [Podcast]

Discover how Philip Morris International scaled employee advocacy with DSMN8, overcoming strict regulatory barriers to reach over 11 million organic views.

Lewis GrayJuly 28, 2026

Thumbnail for an episode of The Employee Advocacy & Influence Podcast featuring Lewis Gray and guest Lori Grey. Image also includes bold text: "Make Leaders Visible"

Podcast Employee Advocacy

Why is Executive Visibility Vital for B2B Trust? | Lori Grey [Podcast]

Discover why executive visibility is the ultimate B2B trust builder, and learn how Deloitte scaled its program to thousands of employees with expert Lori Grey.

Lewis GrayJuly 16, 2026

Employee Advocacy Employer Branding

Employee Advocacy Recruitment Metrics: What to Track and How to Measure Each

The recruitment metrics employee advocacy improves, grouped into visibility, engagement, and hiring outcomes, plus how to measure each with your platform analytics and UTMs.

Emily NealJune 25, 2026

Employee Advocacy AI DSMN8 Platform

9 Integration Features to Look for in Employee Advocacy Software

Choosing an employee advocacy platform? Don't overlook integrations. Here are 9 integration features to evaluate, from SSO and internal comms to AI content.

Emily NealJune 18, 2026

Podcast Employee Advocacy

How Does Employee Advocacy Impact AI Search and AEO? | HubSpot’s Gabrielle Herrera [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.

Lewis GrayJune 17, 2026

Employee Advocacy Original Research

How Employee Advocacy Aligns Internal and External Communications

We analyzed 1,000+ LinkedIn posts and found 35% of engagement on company content comes from co-workers. Here's how employee advocacy bridges the gap.

Emily NealJune 16, 2026

woman holding laptop celebrating success

Employee Advocacy

The Benefits of Employee Advocacy for Every Team

Employee advocacy benefits every team — not just marketing. Discover what marketing, sales, HR, comms, and senior leaders each gain from a structured program.

Emily NealJune 12, 2026

Employee Advocacy Trending

Employee Advocacy Attribution: From GA4 and Data Studio to HubSpot Pipeline

Learn how to track employee advocacy ROI across GA4, Data Studio and HubSpot - from UTM-attributed traffic to pipeline reporting. Plus, a free Data Studio…

Emily NealJune 9, 2026

Podcast Employee Advocacy

How G2 Drives LinkedIn Engagement with Employee Advocacy | Jenny Gardynski [Podcast]

Jenny Gardynski shares how G2 supports employee advocacy through social kits, LinkedIn training, executive buy-in, Slack channels and onboarding resources.

Lewis GrayJune 4, 2026

man holding out hands questioning options

Employee Advocacy AI DSMN8 Platform

Personal Voice AI vs Generic AI LinkedIn Posts

Why using ChatGPT to write LinkedIn posts isn't the same as Personal Voice AI and what that means for your employee advocacy program's reach, authenticity,…

Emily NealMay 29, 2026

Employee Advocacy

Employee Advocacy Recruitment Metrics: What to Track and How to Measure Each

9 Integration Features to Look for in Employee Advocacy Software

How Employee Advocacy Aligns Internal and External Communications

The Benefits of Employee Advocacy for Every Team

Employee Advocacy Attribution: From GA4 and Data Studio to HubSpot Pipeline

Personal Voice AI vs Generic AI LinkedIn Posts

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