How Employee Advocacy Aligns Internal and External Communications

We analyzed 1,000+ LinkedIn posts and found 35% of engagement on company content comes from co-workers. Here's how employee advocacy bridges the gap.

Emily NealJune 16, 2026

woman holding laptop celebrating success

Employee Advocacy

The Benefits of Employee Advocacy for Every Team

Employee advocacy benefits every team — not just marketing. Discover what marketing, sales, HR, comms, and senior leaders each gain from a structured program.

Emily NealJune 12, 2026

Employee Advocacy Trending

Employee Advocacy Attribution: From GA4 and Data Studio to HubSpot Pipeline

Learn how to track employee advocacy ROI across GA4, Data Studio and HubSpot - from UTM-attributed traffic to pipeline reporting. Plus, a free Data Studio…

Emily NealJune 9, 2026

Podcast Employee Advocacy

How G2 Drives LinkedIn Engagement with Employee Advocacy | Jenny Gardynski [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.

Lewis GrayJune 4, 2026

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Employee Advocacy AI DSMN8 Platform

Personal Voice AI vs Generic AI LinkedIn Posts

Why using ChatGPT to write LinkedIn posts isn't the same as Personal Voice AI and what that means for your employee advocacy program's reach, authenticity,…

Emily NealMay 29, 2026

Employee Advocacy

How Employee LinkedIn Activity Signals Engagement and Sentiment

Employee LinkedIn activity is a real-time signal of engagement and often more honest than an annual survey. Here's how to read it and what to…

Emily NealMay 21, 2026

Employee Advocacy

How to Align Employee Advocacy With Your Social Media Strategy

Learn how to build an employee advocacy social media strategy that works alongside your existing campaigns, from planning to measurement.

Emily NealMay 13, 2026

Podcast Employee Advocacy

How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.

Lewis GrayMay 13, 2026