Thumbnail for an episode of The Employee Advocacy & Influence Podcast featuring Lewis Gray and guest Lori Grey. Image also includes bold text: "Make Leaders Visible"

Why is Executive Visibility Vital for B2B Trust? | Lori Grey [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.

Lewis Gray16/07/2026

Employee Advocacy Employer Branding

Employee Advocacy Recruitment Metrics: What to Track and How to Measure Each

How does employee advocacy affect recruitment marketing performance? Employee advocacy vs employee referrals vs employer branding. The 3 tiers of advocacy recruitment metrics. 1. Visibility…

Emily Neal25/06/2026

Employee Advocacy AI DSMN8 Platform

9 Integration Features to Look for in Employee Advocacy Software

Social Media Channel Integrations. Internal Communications Platform Connections. Single Sign-On (SSO). Salesforce Integration. UTM Tracking for Analytics Integrations. Content Source Integrations. Mobile-First Sharing. Executive LinkedIn…

Emily Neal18/06/2026

Podcast Employee Advocacy

How Does Employee Advocacy Impact AI Search and AEO? | HubSpot’s Gabrielle Herrera [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.

Lewis Gray17/06/2026

Employee Advocacy Original Research

How Employee Advocacy Aligns Internal and External Communications

We analyzed 1,000+ LinkedIn posts and found 35% of engagement on company content comes from co-workers. Here's how employee advocacy bridges the gap.

Emily Neal16/06/2026

woman holding laptop celebrating success

Employee Advocacy

The Benefits of Employee Advocacy for Every Team

Employee advocacy benefits every team — not just marketing. Discover what marketing, sales, HR, comms, and senior leaders each gain from a structured program.

Emily Neal12/06/2026

Employee Advocacy Trending

Employee Advocacy Attribution: From GA4 and Data Studio to HubSpot Pipeline

Learn how to track employee advocacy ROI across GA4, Data Studio and HubSpot - from UTM-attributed traffic to pipeline reporting. Plus, a free Data Studio…

Emily Neal09/06/2026

Podcast Employee Advocacy

How G2 Drives LinkedIn Engagement with Employee Advocacy | Jenny Gardynski [Podcast]

Before going global, Aptean started small on purpose. Their pilot group became the testing ground for proof of value for a successful full-scale rollout.

Lewis Gray04/06/2026

man holding out hands questioning options

Employee Advocacy AI DSMN8 Platform

Personal Voice AI vs Generic AI LinkedIn Posts

Why using ChatGPT to write LinkedIn posts isn't the same as Personal Voice AI and what that means for your employee advocacy program's reach, authenticity,…

Emily Neal29/05/2026