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    • DSMN8 Employee Advocacy Platform
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    • Column 1
      • Employee Advocacy
      • Employer Branding
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    • Column 2
      • Corporate Comms & PR
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  • Resources
    • Column 1
      • Blog
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      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
      • Earned Media Value CalculatorInstantly calculate the ROI of employee content.
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
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Category

Employee Advocacy

Wondering what employee advocacy is? How can it help your brand grow on social media and reach business goals? Here’s everything you need to start, manage, and scale your employee advocacy program.

How to Build Employee Advocacy in Cybersecurity with Ashleigh Perissi [Podcast] Ashleigh Perissi ThumbnailPodcastEmployee AdvocacyEmployer Branding

How to Build Employee Advocacy in Cybersecurity with Ashleigh Perissi [Podcast]

Building employee advocacy in cybersecurity, a high-stakes, regulated industry. Ashleigh Perissi on brand safety, AI guardrails, and global rollout.
Lewis Gray
Lewis GrayAugust 26, 2026
B2B LinkedIn Growth Needs More Than Just the Company Page woman thinking holding laptopLinkedInEmployee AdvocacySocial Media

B2B LinkedIn Growth Needs More Than Just the Company Page

Boosting your LinkedIn company page feels like the safe way to grow. Here's the checklist of reach, trust and pipeline you leave behind by stopping…
Emily Neal
Emily NealAugust 25, 2026
LinkedIn’s ‘Seems Like AI Slop’ Button: How to Keep Your Employee Advocacy Program Safe shocked employeeEmployee AdvocacyAILinkedIn

LinkedIn’s ‘Seems Like AI Slop’ Button: How to Keep Your Employee Advocacy Program Safe

LinkedIn's new AI slop button flags generic captions and cuts their reach. Here's how to audit your employee advocacy program and best practices to follow.
Emily Neal
Emily NealAugust 13, 2026
How Employee Advocacy Outperformed Corporate LinkedIn by 13x [Podcast] Camilla Erika Campbell Episode ThumbnailPodcastEmployee Advocacy

How Employee Advocacy Outperformed Corporate LinkedIn by 13x [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis Gray
Lewis GrayAugust 12, 2026
Why LinkedIn Is Rewarding Personalized Employee Posts in 2026 employee celebratingOriginal ResearchEmployee AdvocacyLinkedIn

Why LinkedIn Is Rewarding Personalized Employee Posts in 2026

New 2026 data from 500K+ LinkedIn posts reveals whether personalizing captions boosts engagement, and which content types benefit most in the algorithm.
Emily Neal
Emily NealAugust 11, 2026
How Philip Morris International Scaled Employee Advocacy with DSMN8 [Podcast] PMI Podcast ThumbnailPodcastEmployee Advocacy

How Philip Morris International Scaled Employee Advocacy with DSMN8 [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis Gray
Lewis GrayJuly 28, 2026
Why is Executive Visibility Vital for B2B Trust? | Lori Grey [Podcast] Thumbnail for an episode of The Employee Advocacy & Influence Podcast featuring Lewis Gray and guest Lori Grey. Image also includes bold text: "Make Leaders Visible"PodcastEmployee Advocacy

Why is Executive Visibility Vital for B2B Trust? | Lori Grey [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis Gray
Lewis GrayJuly 16, 2026
Employee Advocacy Recruitment Metrics: What to Track and How to Measure Each happy employee with an ideaEmployee AdvocacyEmployer Branding

Employee Advocacy Recruitment Metrics: What to Track and How to Measure Each

The recruitment metrics employee advocacy improves, grouped into visibility, engagement, and hiring outcomes, plus how to measure each with your platform analytics and UTMs.
Emily Neal
Emily NealJune 25, 2026
9 Integration Features to Look for in Employee Advocacy Software Employee AdvocacyAIDSMN8 Platform

9 Integration Features to Look for in Employee Advocacy Software

Choosing an employee advocacy platform? Don't overlook integrations. Here are 9 integration features to evaluate, from SSO and internal comms to AI content.
Emily Neal
Emily NealJune 18, 2026
How Does Employee Advocacy Impact AI Search and AEO? | HubSpot’s Gabrielle Herrera [Podcast] Gabrielle Herrera Podcast ThumbnailPodcastEmployee Advocacy

How Does Employee Advocacy Impact AI Search and AEO? | HubSpot’s Gabrielle Herrera [Podcast]

HubSpot's Gabrielle Herrera joins us to discuss Answer Engine Optimization (AEO), piloting with Customer Success, and building human trust in the AI search era.
Lewis Gray
Lewis GrayJune 17, 2026
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Enroll Now: Free Employee Advocacy Course (2026 Edition)
  • Why DSMN8
  • Platform
    • DSMN8 Employee Advocacy Platform
    • 90 Second Tour
    • Executive Influencer Tour
    • Features
    • Integrations
    • Security
    • Managed Services
  • Use Cases
    • Column 1
      • Employee Advocacy
      • Employer Branding
      • Employee Communications
      • Employee Influencers
      • Executive Influencers
    • Column 2
      • Corporate Comms & PR
      • Marketing
      • Social Media Marketing
      • Social Selling
      • Talent Acquisition
    • Column 3
      • Financial Services
      • Banking
      • Business Consulting
      • Computer Software
      • Cybersecurity
      • Healthcare & Pharmaceuticals
      • Insurance
      • Law & Legal Services
      • Recruitment Consulting
      • Technology
    • Column 4
      • Aerospace & Defense
      • Automotive
      • Industrial Engineering
      • Manufacturing
      • Oil and Energy
      • Personal Care Product Manufacturing
      • Real Estate
      • Retail & Consumer Goods
      • Semiconductors
      • Textiles
      • Transport & Logistics
      • Utilities
  • Pricing
  • Resources
    • Column 1
      • Blog
      • Podcast
      • Resource HubEmployee advocacy guides, templates, tools and more!
    • Column 2
      • Employee Advocacy CourseGet certified in employee advocacy.
      • Employee Advocacy: 101 Cheat CodesOver a hundred bite-sized tips from our CEO.
      • The World’s Biggest Employee Advocacy StudyGet the insights from half a million LinkedIn posts.
    • Column 3
      • Global Employee Advocacy RankingsWhere does your company rank in our industry leaderboards?
      • Get Your Employee Advocacy ScoreHow active are your team on social media? Find out!
      • Earned Media Value CalculatorInstantly calculate the ROI of employee content.
    • Column 4
      • Success Stories
      • Compare Employee Advocacy Platforms
      • Employee Advocacy Benchmarks 2026
  • Company
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    • Careers
    • Contact
    • Partners
    • Press & Media
  • Sign in
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