The marketing and business landscapes are changing at an unprecedented pace. What works one day, doesn’t another. Meaning it can often be a challenge to find that sweet spot of an effective marketing strategy.
Fear not! The super-smart folk at Imaginasium have created the below infographic to help B2B marketers navigate their journey. The infographic highlights several vital stats and insights that will help you identify the most effective strategy for your organisation.
Some of the key points include:
- Word of Mouth is king for leads and content is Queen.
- 54% of buyers consider referrals as a source of trust.
- 47% of buyers read 3-5 pieces of content before talking to sales.
- 80% of B2B buyers prefer getting content over an ad.
- Content marketing costs 62% less than traditional outbound activity.
These stats support the opportunity for leveraging your employees networks to drive brand awareness and reach for your content efforts. To find out how Employee Influencers can help your company, Book A Demo with our sales team today.