[Episode Fifty-Four of ‘The Employee Advocacy and Influence Podcast] 🎧
In this episode of the Employee Advocacy & Influence Podcast, Lewis and Elliot are joined by Eva Baluchova, Global Employer Branding Lead at Danfoss, to uncover Eva’s journey in building and scaling an employee advocacy program without using a dedicated tool.
Discover how Danfoss scaled their employee advocacy program globally, creating an inclusive and thriving community. Eva shares insights into why she explored employee advocacy and how she has helped employees build authentic personal brands. All while boosting engagement and visibility the hard way without the help of a tool.
If you’re curious about employee advocacy personal branding or wondering whether you truly need a tool to succeed, this episode is packed with insights and real-world strategies to inspire your journey.
Encouraging Employees
Eva highlights a key way she has motivated employees to be active on social media: by encouraging employees to share their stories authentically. She emphasizes how creating a supportive environment where employees feel valued and empowered to voice their experiences plays a major role. This encouragement has helped employees feel seen and recognized by providing clear guidance and fostering a sense of community.
Building Personal Brands
Eva delves into her journey of exploring employee advocacy and shares how she has guided employees to craft authentic personal brands. By helping them align their unique stories with the company’s mission, Eva has fostered deeper connections between employees and their audiences. This approach has successfully boosted engagement and visibility, despite taking the more challenging route of managing employee advocacy without a dedicated tool.
Boot Camp Training
Eva discusses the boot camp she designed to upskill employees in storytelling and advocacy. This training empowers participants with the tools and confidence to become more active on social media. The boot camp nurtures personal growth by providing structured learning opportunities while aligning employees’ wants and needs. This hands-on approach to training enhances individual skills and strengthens the organization’s collective voice, making it a standout strategy.
Ready to get started with employee advocacy?
But not sure if you’re ready for a platform?
Schedule a call with one of the team.
Prefer to cut to the chase and explore DSMN8?
Roger that!
Learn More About Empowering Employees:
Selina Sher Gill
Selina has a Master's Degree in Marketing and Brand Management, and is DSMN8's Digital Marketing Executive. She's a pro at creating and editing video content, using these skills to create short-form social media videos and edit the Employee Advocacy and Influence podcast.
